Blog Publishing Platforms Overview

Here is a handy guide to four major blog publishing platforms to use in your business or organization.

Continue Reading

Create A Twitter Business Plan

Your business needs to be able to manage your Twitter presence and track your metrics and analytics. The value of Twitter comes from having a plan. Here's how to build one.

Continue Reading

Should My Business Have More Than One Twitter Account?

One of the big questions, "should we have more than one Twitter account for our organization?" We think it may be a good idea.

Continue Reading

How To Sell Blogging To Your Boss

We've outlined specific social media business strategies to sell blogging and social media to your boss. It's not enough to know your company needs a blog. Your boss has to know it too.

Continue Reading

Social Media Marketing Metrics

Here are some strategies to measure social media marketing in your business. Metrics are the lifeblood of marketing in our fractured and currently unstable economy.

Continue Reading

Audio: Direct Marketing For Your Social Media

Posted on 26 June 2009

With direct marketing you are asking your prospects and customers to take a specific action. Brand marketing is simply promoting your brand. I've outlined five specific ways to apply direct marketing to your social media business strategy. Continue Reading

Comments (0)

Audio: Social Media As Casual News

Posted on 19 June 2009

There are many news-worthy aspects of your business or non-profit that don't fit into the "press-release-driven mainstream media." We call these casual news. Continue Reading

Comments (0)

Audio: Search Engine Optimization (SEO) For Business

Posted on 09 June 2009

Search engine optimization (SEO) is critical for online marketing success. Here are five social media strategies recorded last week during my daily audio updates. Continue Reading

Comments (0)

Audio: Social Media Craftsmanship

Posted on 18 May 2009

Here are five strategies for taking yourself to the next level by perfecting your social media craft. Continue Reading

Comments (0)

24 Social Media Tips For Business (via Twitter)

Posted on 16 May 2009

Here are the tips that we posted this week on Twitter about using social media for your business. We used the hashtag #business to track the conversations. Continue Reading

Comments (0)

Audio: Using Social Media For Non-Profits

Posted on 12 May 2009

A collection of five audio recordings discussing strategies for non-profits to use social media. Continue Reading

Comments (0)

36 Social Media Tips For Nonprofits (via Twitter)

Posted on 08 May 2009

Here are the tips that we posted this week on Twitter about using social media for your non-profit. We used the hashtag #nonprofit to track the conversations. Continue Reading

Comments (0)

12 Ways To Use Facebook For Your Business

Posted on 08 April 2009

Facebook is a great marketing tool for your business. With the new fan page redesign, your business has been handed a gift - a powerful marketing tool. I've outlined 12 ways to use Facebook to promote your business or organization. Continue Reading

Comments (0)

SEE MORE ARTICLES IN THE ARCHIVE