Here are 3 Reasons Why Your Business Should Have A Blog. Listen to them here:
1) Blogs create a feedback look for your business.
The internet allows two-way communication. So you can begin a discussion on your blog and ask your readers and customers to comment. This creates a great way to listen to your customers needs and wants.
2) Blogs are great for search engine optimization (SEO)
Basically this means that your content on the blog will be recognized by search engines. The key is to make the content valuable to a reader. Google, Yahoo, and others will then link to your online posts and articles exposing your business to new prospects and clients.
3) Blogs beg to be updated.
A blog is a platform that feeds off of new information. Search engines and web visitors in general love to see fresh, new content on your site. This will in turn help with your SEO.
Joel Mark Witt is a producer, speaker, and new media leader who writes about social media and its impact in the business world. He is also the Founding Director of Folk Media. Send him an email: joelmarkwitt (at) folkmedia.org or follow him on Twitter.
*Photo by Swampadswain