Make no mistake that Twitter continues to grow as a platform for online communication. Here are seven reasons why it’s so successful.
1) Text based
Twitter can be scanned easily and quickly. No video and audio posting except through third party providers. Both video and audio require real time viewing and listening. Text can be decoded at the pace of the reader.
140 characters are manageable. Limits are good for creativity and brevity. If you want to be a better writer – put limits on yourself. Limits are perfect for “to the point communication”
There is something about knowing your twitter post can be viewed by anyone on the planet that encourages most folks to write differently.
4) Social and informal
Twitter has really changed how we see and use our social graph. We are more at ease with complete strangers. I will friend anyone on Twitter that I think is interesting. However, I probably wouldn’t make that same person my Facebook friend. Twitter allows for informality.
Twitter IS the current conversation. It isn’t “old news.”
When you click update – your followers see your post immediately.
7) Democratization of fame
Take away all the above and when it really comes down to it – Twitter has democratized fame.
It could be argued that the history of the United States is the history of democratizing everything.
We have democratized publishing (desktop computers & blogs). We have democratized wealth (home loans, E-Trade and house ownership). We have democratized education (online degrees). We have democratized transportation (the automobile & cheap jet travel). We have democratized lifestyle (just visit Ikea or glance around the supermarket in the produce aisle).
And with Twitter we have democratized fame. Internet celebrity is now within everyone’s grasp.
Agree? Why do you think Twitter is popular?
Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership and How To Use Social Media To Find A Better Job. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter or Google Buzz.