Greetings Folk Media family! Here is another Power Topic from the “Ammo for Your Arsenal” Business Series. This article, “You Believe; They Buy,” is covering the essential steps to ensure you are well prepared to present your product/service to your audience and boost your results.
When you have made a purchase, one that you love, how passionate was the person about their product you bought from? Or, how about when you have chosen a Real Estate agent? Interior Designer? Lawyer? Did they appear enthusiastic, confident, energetic, and excited about their product/service? Chances are if you bought/hired them/etc, they were.
Having conviction and full force belief in your product/service is the way towards increased profits, incredible sales, and a thriving empire. People want to feel the passion you have for your business. They want to hear in your voice, and witness in your expression, the love you feel for your product/service. Many consumers begin their product/service search with speculation and suspicion. Some feel nervous about spending money, others may feel unsure of the necessity of the item of interest, and some may need to feel confident in their choice and you can help them through your guidance. It starts with you! If you believe, they will buy.
So, it sounds simple, right? It starts with preparation. Being prepared before you present, pitch, and articulate will help you bring in more clientele as your confidence will undoubtedly skyrocket, leaving your audience feeling thrilled to partake in your product/services. What steps can be taken to ensure you are confident in your product/service and have unwavering faith that your audience is making the smartest choice buying from you, hiring you, etc. versus choosing a competitor?
Here are 5 helpful steps to empower your presentation:
Research – Know your product, know your service, and know every intricate detail! There can never be too much research or education within your business. Learn about what you are offering your audience, research every angle, understand the lingo, and be incredibly knowledgeable that you are able to overcome any objection and answer any question you are given. Knowing, is half the battle.
Reach out to Mentors/Colleagues – Many people feel embarrassed or ashamed to ask for help. Don’t be! Ask away! Ask those you have seen succeed in your field the questions you need in order to follow the suit of success. Ask your colleagues to hear your pitch, listen to your presentation, and brainstorm with you new ideas. Ask your mentors to sit down with you and review your business plans for your product/service. This is priceless information you can obtain and these people are there for your resource! Ask and you shall receive.
Compare/Contrast – It’s important to review what others in your field are doing and compare your product/services to theirs. What about your business sets you apart from your competition? What makes your business incredibly unique? Why would consumers feel they made the best choice purchasing from you/hiring you/etc? Comparing and contrasting your business to others goes along with point 1–research. This will allow you to gauge where you may want to consider improving, revamping, or updating your current offerings. In addition, when you are informed as to how others in your field are performing, you can utilize this knowledge to help you fine tune your presentation to shine above the rest. After all, you are amazing; it’s time to let your audience feel the same way about your business and your product/service!
Practice Your Pitch – Practice, practice, practice! This is essential as it will help you smooth out your process, catch any errors, and perfect your presentation. I consistently am practicing as I find it helps me to feel more certain of my presentation and, it also helps bring new thoughts/ideas my way to work with as well. Take the time to practice every piece of your presentation, pitch, etc. before you begin engaging with your audience. Think about this: when some of the world’s greatest public speakers, who are experts in their field, entertain an audience of 20,000+ people, rest assured, they have practiced. Even if you feel you have the presentation down pat and can recite it in your sleep, practice! This step will only benefit you from utilizing it.
Passion – This step is one that, through your research, preparation, and practice, will seep out of your pores as you find yourself excited about your product/service. The more you know, the more you will be eager to share your business with others. You will find yourself full of energy and adrenaline, ready to conquer the world and share your amazing product/service with your audience. It is an incredible feeling and will help you catapult forward in your business! If you currently are in a position where you are lacking passion, think about the positive attributes of your job now and what steps you will need to take to reach a career that is evident of you living your passion. Passion is like fire; once it is ignited, it will reach everywhere! This is an amazing thing! Believe in yourself, believe in your product/service, prepare yourself, and you will be unstoppable!
These steps are designed to help you continue to leverage your business forward, regardless of what product/service you have to offer. Focus on your goal, stick to it, and take the time to be prepared. Quality counts and you want to be a showstopper when you are representing your brand. Utilizing the above steps will assist you with empowering your product/service delivery. The more you believe in the worth of your produce or service and are assured of your business, confidence will radiate from you. Your audience will feel your belief in your business and will be there ready, with money in hand! ?
Samantha Casey is the founder and operator of Relentless Consulting Group, a firm that helps businesses and individuals market to the world. She is a blogger, reader, and networker with a passion for helping others and building strong brands. Follow Samantha on Twitter to find out more about her.