Audio: Building Your Business Narrative

Filed in Uncategorized by on July 3, 2009 2 Comments



People think in stories and narratives – not in data and facts. Is your business taking advantage of the storytelling abilities online? In this audio series we cover the four “C’s” of building a business narrative: Content, Characters, Crowd, and Capitalize.

Here are five social media strategies recorded last week during my daily audio updates on Utterli. (Utterli is a free voice recording service that allows you to record a message using your cell phone and then post that message to the web). .

Monday: Building A Business Narrative

Tuesday: Business Narrative: Content

Wednesday: Business Narrative: Characters

Thursday: Business Narrative: Crowd

Friday: Business Narrative: Capitalize

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Joel Mark Witt is a producer, speaker, and new media leader who writes about social media and its impact in the business world. He is also the Founding Director of Folk Media. Send him an eMail: joelmarkwitt (at) or follow him on Twitter.

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*Photo by Olivander

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