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	<title>Folk Media &#187; Blogging</title>
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	<link>http://folkmedia.org</link>
	<description>Double Your Sales Leads With Social Media Internet Marketing</description>
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		<title>Tips For Starting A Blog</title>
		<link>http://folkmedia.org/tips-for-starting-a-blog/</link>
		<comments>http://folkmedia.org/tips-for-starting-a-blog/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 12:30:29 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogging 10]]></category>
		<category><![CDATA[Kevin Moor]]></category>

		<guid isPermaLink="false">http://folkmedia.org/?p=6566</guid>
		<description><![CDATA[These tips and hints should be a big help for any blogger who is just getting started<div class='yarpp-related-rss yarpp-related-none'>

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				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-6567" title="Blog-start-tips" src="http://folkmedia.org/wp-content/uploads/2011/11/Blog-start-tips.jpg" alt="" width="350" height="200" /></p>
<p>If you are a beginning blogger, you are probably wondering how starting blogs works. You see all sorts of people and organizations blogging, and you want in on the action.</p>
<p>Starting blogs can be simple, if you do it right. There are many ways a beginning blogger could go about<br />
getting started; there are many blogging platforms and variable that could affect how your particular<br />
blog should get its start.</p>
<p>The following tips aren’t a step by step guide. They also won’t work for everyone. However, if you are<br />
passionate about something and want to start blogging as soon as possible, the following tips and hints<br />
should be a big help for any blogger who is just getting started.</p>
<h2>Write about something you are passionate about</h2>
<p>As you set out starting blogs, your first blog needs to be something you are passionate about. If you start a Book Review blog but hate reading, you won’t stick with it. If you do stick it out, your lack of passion will show and your new blog will never get off of the ground.</p>
<h2>Write about something you are knowledgeable about</h2>
<p>You might like baseball well enough, but if you don’t know what a triple play is or who the Mets are, your blog won’t be too well received. If you happen to know a lot about organic gardening, starting blogs about that topic may make much more sense.</p>
<h2>Don’t overdo the design</h2>
<p>A beginning blogger can sometimes go overboard with the widgets, ads and accessories on their blog. There are a lot of things that seem like good ideas that could maybe even be helpful to the reader, but if you toss them all on your template, you could easily end up chasing your readers away.</p>
<h2>Names are big deals</h2>
<p>Even though you are eager to get blogging, take some time to think about names. You want to give your blog a memorable name that won’t let it be mistaken for another site, particularly one in another niche. If a related keyword could find its way into the name, that could help, but it isn’t necessary. What is necessary is to make sure there are no other blogs or sites, particularly nasty ones, which share the same moniker that you want to give your blog.</p>
<h2>Get content ready</h2>
<p>Knowing what to write about in order to make regular posts is a problem for many folks starting blogs. Before you launch officially, you may want to really get writing. If you have some posts ready for a day when you may be otherwise involved or afflicted with writer’s block, you will have one of these handy pre-written posts ready to go.</p>
<h2>Spend some money</h2>
<p>Sure, you are a beginning blogger, but if you aspire to be a professional blogger, you should start walking the walk right away. You don’t have to shell out the dough for a dedicated web server, but you should invest in your own domain name at minimum. You might also think about paying for a custom layout or at least a logo.</p>
<h2>Get on social sites</h2>
<p>Before you begin starting blogs, get on social media sites and set up accounts for you blog. Facebook Fan Pages and Twitter feeds for you and your sites are necessities. As a beginning blogger, you will want to get eyes on your content, and by posting links and updates via social sites, you will let people know you are there and you have fresh new content.</p>
<h2>GO!</h2>
<p>The biggest hurdle to a beginning blogger is often their own procrastination and apprehension. If<br />
you want to be a blogger, get started.</p>
<p><span> </span></p>
<p><span style="color: #ffffff;">.</span><img class="alignnone" src="http://farm4.static.flickr.com/3386/3228870411_0d222372ce.jpg?v=0" alt="" width="500" height="11" /></p>
<p>This article is written by Kevin Moor who writes for <a href="http://www.online-virus-scan.org/" target="_blank">online-virus-scan.org</a>, a site reviewing and testing various online virus scan issues.</p>
<p>*Photo by <a href="http://www.flickr.com/photos/jakeandlindsay/5524669257/" target="_blank">jakeandlindsay</a></p>
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		<title>10 Blog Post Ideas [BLOGGING]</title>
		<link>http://folkmedia.org/10-blog-post-ideas/</link>
		<comments>http://folkmedia.org/10-blog-post-ideas/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 12:30:50 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogging 101]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Kevin Moor]]></category>

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		<description><![CDATA[ These 10 blog ideas should be able to help you come up with killer content the next time you getstuck.<div class='yarpp-related-rss yarpp-related-none'>

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				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-6560" title="10-blog-post-ideas" src="http://folkmedia.org/wp-content/uploads/2011/11/10-blog-post-ideas.jpg" alt="" width="350" height="200" /></p>
<p>Sometimes the hardest thing about being a blogger is coming up with blog post ideas. Blog ideas can sometimes be easy to think of, but other times a blogger can come down with a tough case of writer’s block and even a single post can be impossible to write.</p>
<p>Blog post ideas and prompts can help bloggers get back into the game after being sidelined by a lack of ideas. These 10 blog ideas should be able to help you come up with killer content the next time you get stuck.</p>
<p><strong>1.) Top 10 Best Blogs</strong> – This blog idea is to write about other blogs that are related somewhat to your blog niche. Create a list of the top 10 best blogs, and give a sentence or three about what makes them so spiffy.</p>
<p><strong>2.) How To</strong> – People love to learn how to do new things. A quick “how to” turns you into an expert and a resource by giving your readers a bit of useful instruction.</p>
<p><strong>3.) A Review</strong> – If you are out of blog ideas, write a review. Folks love to get other’s opinions before they do or buy something, so speak up. Try to keep your review on point, but you could review anything from a local restaurant to another blog.</p>
<p><strong>4.) A Worst of List</strong> – This blog post idea works best if you can keep it a little light and pertinent to the other things you post. You could make a list of the worst outfits you wore on first dates or which companies have the worst music when you are on hold with customer service.</p>
<p><strong>5.) Steals and Deals</strong> – This blog idea is sure to be a winner. People love to get a discount, and they will love you if you can tell them where to find it.</p>
<p><strong>6.) Free Stuff</strong> – One thing that folks like even more than a discount is something for nothing. For this blog idea, create a list of free resources or where to get free things. Just be sure that you don’t stray too far from your niche.</p>
<p><strong>7.) 101 Places</strong> – People like to read lists, and these long lists are great blog post ideas if you make each point on the list short. A list of 101 places to get pizza in New York or a list of 101 places you want to visit before you die are just a couple of examples of how to make this work.</p>
<p><strong>8.) Why?</strong> – You probably got into blogging because you have passion and knowledge in one particular area. You probably know why something does what it does, and you could explain that to your readers. You post could be about why the sky is blue or why your neighbor wears short shorts when he mows the lawn. These blog post ideas can be both helpful and popular if done right.</p>
<p><strong>9.) Strategies</strong> – People want to be better and more effective, and this is why these blog ideas are often such big winners. If you can tell people something that will get them ahead and make their lives easier, not only have you succeeded in creating a post, you make a winner that will bring readers back again and again.</p>
<p><strong>10.) Shortcuts</strong> – One of the top blog post ideas you could do is a list of shortcuts. These could be shortcuts for video games, for navigating an operating system or for getting through airport security faster. No matter what the shortcut is, if it is niche related, your readers should be in love! Shortcuts make people’s lives easier, and these blog ideas will make you a valuable resource to your visitors.</p>
<p><span> </span></p>
<p><span style="color: #ffffff;">.</span><img class="alignnone" src="http://farm4.static.flickr.com/3386/3228870411_0d222372ce.jpg?v=0" alt="" width="500" height="11" /></p>
<p>This article is written by Kevin Moor who writes for <a href="http://www.online-virus-scan.org/" target="_blank">online-virus-scan.org</a>, a site reviewing and testing various online virus scan issues.</p>
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		<title>Blogging Is Vital</title>
		<link>http://folkmedia.org/blogging-is-vital/</link>
		<comments>http://folkmedia.org/blogging-is-vital/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 13:30:00 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Customer Focus]]></category>
		<category><![CDATA[Customer Rapport]]></category>
		<category><![CDATA[Joshua Lyons]]></category>
		<category><![CDATA[Relationship Building]]></category>

		<guid isPermaLink="false">http://folkmedia.org/?p=6161</guid>
		<description><![CDATA[Blogging is a vital part of building a solid online presence. What advantages come with regularly maintaining a blog?<div class='yarpp-related-rss yarpp-related-none'>

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				<content:encoded><![CDATA[<p><a href="http://folkmedia.org/wp-content/uploads/2010/09/blogging-is-vital.jpg"><img class="alignnone size-full wp-image-6162" title="blogging-is-vital" src="http://folkmedia.org/wp-content/uploads/2010/09/blogging-is-vital.jpg" alt="" width="350" height="200" /></a></p>
<p><em>This post was written by guest author Joshua Lyons.</em></p>
<p>Blogs! These are the culprits that make the newspaper editors tremble with fear at their desks.<br />
Why should your business think about using a blog? What is the importance of having a company blog?</p>
<p>There are many reasons why a blog is valuable for business. Three of the top reasons are as follows:</p>
<ol>
<li>Blogs are extremely valuable for advertising purposes.</li>
<li>Blogs are excellent resources for attaining feedback from customers and clients.</li>
<li>Blogs are valuable for showing the world that you care about people and not just about money.</li>
</ol>
<p><strong>Blogs are extremely valuable for advertising purposes.</strong></p>
<p>Let’s say you own a health store. A new healthy jam (jelly) just came to the shelves. Your company blog can talk about the new product and explain why it is popular, healthy, and affordable. You&#8217;re not saying &#8220;come buy this jam&#8221; but you are embedding the product into the minds of the readers. This is valuable advertising. A blog is a great way to talk about your products and services.</p>
<p>Use blogs to inadvertently let people know what it is that you do and why it is important for them.<br />
<strong><br />
Blogs are excellent resources for attaining feedback from customers and clients.</strong><br />
This is very important. If someone likes your product they are able to share that with all your other readers. Those comments are like free testimonials. Who wouldn&#8217;t want feedback like that?</p>
<p>You may occasionally have someone say something negative. That&#8217;s good too. This allows you to respond to that comment and, in doing so, people will see that you care about making your customers happy.</p>
<p>How many times have you heard of a comment card being filled out and then being thrown away by management? Many managers don&#8217;t care about being critiqued. If a concern is brought up in a blog, the business can show the world that they don&#8217;t take negative opinions lightly and the customers&#8217; concerns will be addressed properly. What better way to show the world that you care about the opinions of others. This will inspire people to give you feedback&#8230; most of which should be positive.</p>
<p>Feedback also allows you to know what is working well and what needs to be improved upon. Many businesses pay thousands of researching dollars to find out information like this. A blog will provide the information for free!</p>
<p><strong>Blogs are valuable for showing the world that you care about people and not just about money.</strong><br />
By creating and maintaining a blog you can show people that you are a business that’s interested in two-way communication.</p>
<p>Your focus isn&#8217;t just about pushing products and getting money. No, rather, your interest is in developing a relationship with your clients and developing a relationship that will encourage customer retention.</p>
<p>When people talk to you, you talk back. You have a voice just like every other person. Also, that voice doesn&#8217;t always say &#8220;buy this, buy that, buy these.&#8221; Rather it&#8217;s a voice that says, &#8220;We would love some feedback.&#8221; and &#8220;What do you think of this new product/service?&#8221; Let the world know that your business cares.</p>
<p><span> </span><br />
<span style="color: #ffffff;">.</span><img class="alignnone" src="http://farm4.static.flickr.com/3386/3228870411_0d222372ce.jpg?v=0" alt="" width="500" height="11" /><br />
<a href="http://folkmedia.org/wp-content/uploads/2010/09/Joshua-Lyons.jpg"><img class="size-full wp-image-1961 alignleft" style="margin: 5px;" title="Joshua-Lyons-Photo" src="http://folkmedia.org/wp-content/uploads/2010/09/Joshua-Lyons.jpg" alt="Joshua-Lyons-Photo" width="110" height="139" /></a><br />
Joshua Lyons began working in the field of social media through an internship at the University of West Florida in the summer of 2009. He graduated from UWF with a BA in Public Relations in December 2009 and since that time he has been a social media consultant for a Chicago profit consultant, a Chick-fil-A restaurant and a sign shop in Pensacola, Florida. You can check out Joshua’s <a href="”http://joshuajlyons.wordpress.com/”">blog</a> and find out more about him on <a href="”http://twitter.com/JoshuaJLyons”">Twitter</a> or <a href="”http://www.facebook.com/pages/Social-Mediaing/105949432797801?v=app_112078882147346&amp;ref=sgm”">Facebook</a>.</p>
<p><script src="http://forms.aweber.com/form/22/1948496122.js" type="text/javascript"></script><br />
*Photo by <a href="http://www.flickr.com/photos/65819195@N00/4618863701/sizes/o/in/photostream/">chigmaroff</a></p>
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		<title>Responding To Negative Online Reviews</title>
		<link>http://folkmedia.org/responding-to-negative-online-reviews/</link>
		<comments>http://folkmedia.org/responding-to-negative-online-reviews/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 13:00:26 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Maria Rainier]]></category>
		<category><![CDATA[negative comments]]></category>

		<guid isPermaLink="false">http://folkmedia.org/?p=6476</guid>
		<description><![CDATA[How to respond to negative comments and negative feedback online.<div class='yarpp-related-rss yarpp-related-none'>

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				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-6477" title="Negative-Online-Reviews" src="http://folkmedia.org/wp-content/uploads/2011/07/Negative-Online-Reviews.jpg" alt="" width="350" height="200" /></p>
<p>Maintaining an active online and social-networking presence is beneficial to your business in many ways, helping to promote your brand and build positive relationships with customers. However, it also has the potential to open you up to negative reviews or online criticism. Responding to these negative comments in crucial in an online forum, where they become visible to many more people and are often published in perpetuity. How you respond to them is very important to managing your brand.</p>
<h1>When to Respond</h1>
<p>Not every negative comment warrants a response. But many do. Here are a few cases when you should respond to negative reviews:</p>
<h2>To Correct Mistakes.</h2>
<p>Sometimes, you genuinely make a mistake. Maybe you sent out a defective<br />
product, or maybe you failed to live up to guarantees you made in your service. If that is the case,<br />
respond quickly and sincerely. Work with the customer to correct the situation. Don&#8217;t make excuses for your mistake. Apologize and make the situation better.</p>
<h2>To Correct Factual Errors.</h2>
<p>Misunderstandings happen. Someone may have bought a bad computer at Joe&#8217;s PC World down the street, but confuses your store for his and starts trashing you online. When this happens, gently point out the mistake and show empathy.</p>
<h2>To Stop the Situation from Gaining Traction.</h2>
<p>Even if the complaint seems small at first, it has the<br />
potential to pick up traction if it gets the right notice or if enough other people chime in to say that<br />
they&#8217;ve had the same problem. Don&#8217;t let a small issue snowball. Address concerns early and quickly.</p>
<h1>When Not to Respond</h1>
<p>Usually, responding to negative reviews is always recommended. However, there are a few occasions when you&#8217;d be better not to do so:</p>
<h2>When You Can&#8217;t Help.</h2>
<p>Sometimes, angry people are just angry. It may have nothing to do with you or your company. Some people just wake up angry, and they look for reasons to stir the pot. Just be sure that you are right if you think this is the case. Don&#8217;t ignore genuine problems by passing it off as the rants of &#8220;some angry guy.&#8221;</p>
<h2>When You&#8217;ll Only Add to the Problem.</h2>
<p>If a complaint is especially emotionally charged, sometimes<br />
responding to it will only add fuel to the fire.</p>
<h1>How to Respond</h1>
<p>When you do respond to negative reviews or comments, here are a few tips to keep in mind:</p>
<h2>Listen carefully.</h2>
<p>When customers are angry, it may not be clear at first what the real source of their<br />
frustration is. Be sure to listen (or read) carefully to get an accurate understanding of the problem.</p>
<h2>Stay calm.</h2>
<p>Never respond in anger or frustration. Always think carefully about your message before you<br />
hit the send button.</p>
<h2>Be honest.</h2>
<p>Customers will only grow frustrated or more angry if they suspect that you are being<br />
insincere or are trying to spin the situation. Be honest, and you will win your customers&#8217; trust and<br />
respect.</p>
<h2>Promise to do better.</h2>
<p>And then do better. Criticism is often an opportunity. It allows you to prove to<br />
your clients that you really care about their business and want to provide a superior product or service.</p>
<p>If you haven&#8217;t done so, take the time to learn how you can do better, and then improve from there.</p>
<p>Online branding has just as much to do with how you promote your business as with how you handle customer dissatisfaction. Take these opportunities to improve your online reputation by responding in a professional and sincere manner.</p>
<p><span style="color: #ffffff;">.</span><img class="alignnone" src="http://farm4.static.flickr.com/3386/3228870411_0d222372ce.jpg?v=0" alt="" width="500" height="11" /></p>
<p><span> </span></p>
<p class="MsoNormal"><img class="alignleft" style="margin-left: 5px; margin-right: 5px;" src="http://folkmedia.org/wp-content/uploads/2011/07/Maria-Rainier.jpg" alt="" width="86" height="125" /><span style="color: #000000;"> </span></p>
<p class="MsoNormal"><span style="color: #000000;">Maria Rainier is a freelance writer and blogger for First in Education where she’s recently written about <a href="http://www.onlinedegrees.org/web-design.htm" target="_blank">web design degree programs</a> along with a piece looking at <a href="http://www.onlinedegrees.org/calculator/degrees/microbiology" target="_blank">online microbiology programs</a>. In her spare time, she enjoys yoga, playing piano, and working with origami.</span></p>
<p><span> </span></p>
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		<title>Blogging: How To Write When You Don’t Feel Like It</title>
		<link>http://folkmedia.org/blogging-how-to-write-when-you-don%e2%80%99t-feel-like-it/</link>
		<comments>http://folkmedia.org/blogging-how-to-write-when-you-don%e2%80%99t-feel-like-it/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 12:00:45 +0000</pubDate>
		<dc:creator>Joel Mark Witt</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Joel Mark Witt]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://folkmedia.org/?p=5860</guid>
		<description><![CDATA[You don’t feel like writing anything today. In this post I'll show you what to do about it.<div class='yarpp-related-rss yarpp-related-none'>

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				<content:encoded><![CDATA[<p><a href="http://folkmedia.org/wp-content/uploads/2010/08/writing-feeling-bad.jpg"><img class="alignnone size-medium wp-image-5863" title="writing-feeling-bad" src="http://folkmedia.org/wp-content/uploads/2010/08/writing-feeling-bad-300x171.jpg" alt="" width="300" height="171" /></a></p>
<p>I didn&#8217;t FEEL like writing anything today. But I wrote anyway&#8230;</p>
<h2>Feeling blah happens to the best of us</h2>
<p>Call it the blues. Call it feeling blah. Call it writer’s block. Whatever you call it &#8211; the fact is you don’t feel like writing anything today. You might have had a bad day or maybe you’re sick. It’s tough to write when you feel like watching TV or checking your email or sending friends updates on Facebook.</p>
<p>But having an iron butt and being able to sit in your seat banging out a blog post is something you KNOW will bring you closer to your business goals.</p>
<h2>What to do about feeling blah</h2>
<p>With the exception of physical illness, 9 times out of 10 your blah feeling is in your head. One of the ways to deal with this is to manipulate your mind, take control of your thoughts and change your state.</p>
<h3>Change your mind</h3>
<p>Find things to dwell on that you’re grateful for. Think about positive experiences or successes you’ve had. Think about all the people who love you and care about you. Focus on how great you’ll feel once you write this blog post and it’s finished.</p>
<h3>Change your body</h3>
<p>Eat something that will nourish you. Go for a run. Sit in the sun and drink some coffee. Listen to some music.</p>
<p>The goal is to break your state of mind and get yourself into a state that can be productive and write anyway.</p>
<h2>How to actually write [tips]</h2>
<p>So let’s assume you’ve worked on getting your body and mind into a productive state. Here are a few specific techniques for writing your post.</p>
<ul>
<li><strong>Focus on other people’s problems.</strong> Think about problems your customers or prospects are having and focus on helping them solve these. Write about the specific steps it will take to solve these.</li>
<li><strong>Focus on specifics. </strong>When I’m feeling blah, the more specific I can get with my post the easier it is to write. I try to focus on one tip or technique and make that the driving force behind my writing. It doesn’t have to be long or complicated.</li>
<li><strong>Go with how you’re feeling and use it.</strong> Sometimes the feeling you have can be the genesis of a post. If you are feeling confused and blah because a vendor is giving you the run around &#8211; write about it. Write “5 tips to deal with uncooperative vendors” for example.</li>
<li><strong>Start by outlining.</strong> Outlining is my best writing tool. If you want to get really fancy check out <a title="MindMeister" href="http://www.mindmeister.com/" target="_blank">MindMeister Mind Map software</a>. It’s free to use and can help you organize your thoughts visually. Whether you choose an outline or mindmap &#8211; get your thoughts on paper.</li>
</ul>
<h2>Imagine your outcome</h2>
<p>A good friend of mine once said “A true professional does the job no matter how they feel that day.” That quote has always stuck in my head. Imagine being able to write no matter how you feel.</p>
<p>I would recommend that you close your eyes and feel what it is like to have a finished blog post. Imagine yourself feeling accomplished and at ease knowing you FINISHED.</p>
<h2>Today’s Action Steps</h2>
<ul>
<li>If you found this post helpful please share with others.</li>
<li>Leave a comment below with your best tip on how to write when you don’t feel like it.</li>
</ul>
<p><span style="color: #ffffff;">.</span><img class="alignnone" src="http://farm4.static.flickr.com/3386/3228870411_0d222372ce.jpg?v=0" alt="" width="500" height="11" /></p>
<p><span> </span></p>
<p class="MsoNormal"><img class="alignleft" style="margin-left: 5px; margin-right: 5px;" src="http://farm4.static.flickr.com/3649/3314293166_a7322ea584.jpg?v=0" alt="" width="42" height="65" /><span style="color: #000000;">Joel Mark Witt</span> is the Publisher of <a title="FolkMedia.org" href="http://www.FolkMedia.org" target="_blank">Folk Media</a> and author of <a title="21 Days To Twitter Leadership" href="http://www.21DaysToTwitterLeadership.com" target="_blank">21 Days To Twitter Leadership</a>. He is a producer, author, speaker and social media marketing coach who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on <a title="Follow Joel Mark Witt on Twitter" href="http://www.twitter.com/joelmarkwitt" target="_blank">Twitter</a> or <a title="Joel Mark Witt Google Profile and Google Buzz" href="http://www.google.com/profiles/joelwitt" target="_blank">Google Buzz</a>.</p>
<p class="MsoNormal">
<p>*Photo by <a href="http://www.flickr.com/photos/jar0d/4649749639/" target="_blank">Jar0d</a></p>
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		<title>Think You&#8217;re Done With That Blog Post? I Think Not.</title>
		<link>http://folkmedia.org/think-youre-done-with-that-blog-post-i-think-not/</link>
		<comments>http://folkmedia.org/think-youre-done-with-that-blog-post-i-think-not/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 13:00:35 +0000</pubDate>
		<dc:creator>Eric Alpin</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[60 day challenge]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[eric alpin]]></category>

		<guid isPermaLink="false">http://folkmedia.org/?p=5588</guid>
		<description><![CDATA[Blogging isn't about creating awesome content the first time; it's about working your way toward great content.<div class='yarpp-related-rss yarpp-related-none'>

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]]></description>
				<content:encoded><![CDATA[<p><a href="http://folkmedia.org/wp-content/uploads/2010/06/think-youre-done-with-that-blog-post-i-think-not.jpg"><img class="alignnone size-full wp-image-5589" title="think-youre-done-with-that-blog-post-i-think-not" src="http://folkmedia.org/wp-content/uploads/2010/06/think-youre-done-with-that-blog-post-i-think-not.jpg" alt="" width="350" height="200" /></a></p>
<p>If you ask some bloggers, they&#8217;ll tell you that when they write a blog post, they&#8217;ve created a work of art.  Without a doubt, their blog post is the best on the Internet and it should be making the front pages of Digg and Delicious, not these other hacks and their stupid content. They&#8217;d say, &#8220;Seriously, who would ever choose to read these stuff over my awesome blog posts?&#8221;</p>
<p>If you&#8217;re one of those bloggers, I have news for you&#8230;</p>
<div style="padding-left: 30px;"><strong>Your blog post sucks.</strong></div>
<p>Your blog post doesn&#8217;t cut it. A work of art? No, it&#8217;s a work in progress at best.</p>
<p>Do you think that when Michelangelo was sculpting his ultra-famous David statue that he was satisfied the first time? Or the second? Maybe on the third but probably not.</p>
<p>What about Da Vinci? Was the Mona Lisa right the first time or did he have to do some extra work? He&#8217;s not here to tell us but I&#8217;m probably thinking it wasn&#8217;t an instant hit.</p>
<p>I could list hundreds of artists, movie producers, writers, and business folks who didn&#8217;t get it right the first time but I think you get the point.</p>
<p>Believe it or not, your blog posts are in the same boat as the David statue and the Mona Lisa; they aren&#8217;t perfect the first time around.</p>
<h2><strong>Humble Pie is Good for the Soul</strong></h2>
<h2><strong> </strong></h2>
<p><strong> </strong>I&#8217;m right there with you; it&#8217;s tough to humble yourself and realize that your work, life, and passion isn&#8217;t the best on the first time around. We naturally want to be good at everything we do but we&#8217;re not.</p>
<p>It&#8217;s <em>extremely</em> important to humble yourself and become a person who revises work instead of creating soul-satisfying material the first time around. If you do, you will be able to develop your writing style more than you can imagine.</p>
<p>Since I&#8217;ve started blogging two to three times a week for Folk Media, I&#8217;ve become a better writer. For example, I never used semicolons but now I try to implement them often in my writing; they just make things flow better (and look cooler). Also, my writing used to be fluffy and off topic. Not so much anymore.</p>
<p>Revising my blog posts for Folk Media has given me a better sense of my style and has allowed me to grow.</p>
<p>Humbling myself to a position of a writer AND editor can work wonders for your content and progression as a blogger or writer.</p>
<h2><strong>The Challenge</strong></h2>
<p>I normally would challenge you with something like, &#8220;Try to go back and revise at least five of your most recent blog posts.&#8221; Well, that&#8217;s well and good but it&#8217;s not what I think would be the most beneficial to you.</p>
<p>Instead, I&#8217;d like for you to commit to becoming a writer and editor for the next 60 days. It&#8217;s two months that you might have to work a bit harder but <em>it will be worth the work</em>.</p>
<p>We&#8217;re going to call this the 60 Day Editing Challenge. In this timeframe, there are no specific requirements to meet; whatever works for you is what I want you to undertake. Instead of just writing, posting, and repeating, throw in some editing here and there. Go back and revisit some older posts and see what you can improve. It could be call of your content or only a select few articles.</p>
<p>On Sunday, August 29, the challenge will end. Starting now, I&#8217;d like to hear your experiences with incorporating editing into your blogging mix. It could be a success story or a challenge you&#8217;re facing. I want you to <a id="esye" title="email me" href="mailto:ericalpin@folkmedia.org">email me</a> and let me know your thoughts and comments about what you&#8217;re undertaking.</p>
<p>I hope that you can become a better writer and editor in the future and not just the next 60 days. Its a process that takes time to develop but it will help you for the rest of your life.</p>
<p>Don&#8217;t let your blog posts suck any longer; take some initiative and edit your copy after you&#8217;ve posted it. Remember &#8211; masterpieces aren&#8217;t created the first time around. Practice and hard work really do make perfect.</p>
<p><span> </span><br />
<span style="color: #ffffff;">.</span><img class="alignnone" src="http://farm4.static.flickr.com/3386/3228870411_0d222372ce.jpg?v=0" alt="" width="500" height="11" /><br />
<a href="http://folkmedia.org/wp-content/uploads/2009/07/Eric-Alpin-Photo.png"><img class="size-full wp-image-1961 alignleft" style="margin: 5px;" title="Eric-Alpin-Photo" src="http://folkmedia.org/wp-content/uploads/2009/07/Eric-Alpin-Photo.png" alt="Eric-Alpin-Photo" width="90" height="114" /></a><br />
Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md.  He is a social media enthusiast, <a href="http://ericalpin.com">blogger</a>, writer, and student with a passion for leadership and self-development strategies and techniques.  Find out more about Eric on <a href="http://twitter.com/ericalpin">Twitter</a>.<br />
<script src="http://forms.aweber.com/form/22/1948496122.js" type="text/javascript"></script><br />
*Photo by <a href="http://www.sxc.hu/photo/588570">JJR</a></p>
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		<title>Hollywood Marketing Secrets For Small Business Bloggers</title>
		<link>http://folkmedia.org/hollywood-marketing-secrets-for-small-business-bloggers/</link>
		<comments>http://folkmedia.org/hollywood-marketing-secrets-for-small-business-bloggers/#comments</comments>
		<pubDate>Fri, 21 May 2010 10:30:09 +0000</pubDate>
		<dc:creator>John Lucchetti</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[John Lucchetti]]></category>
		<category><![CDATA[marketing secrets]]></category>

		<guid isPermaLink="false">http://folkmedia.org/?p=4442</guid>
		<description><![CDATA[Find out why your small business blog may be forgotten in D-list obscurity even though you have great content, and why understanding a few of Hollywood's best marketing secrets can help propel you to the A-list where you belong.<div class='yarpp-related-rss yarpp-related-none'>

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]]></description>
				<content:encoded><![CDATA[<p><a href="http://folkmedia.org/wp-content/uploads/2010/05/hollywood-sign.png"><img class="alignnone size-medium wp-image-5212" title="hollywood-sign" src="http://folkmedia.org/wp-content/uploads/2010/05/hollywood-sign-300x171.png" alt="" width="300" height="171" /></a></p>
<p>It is widely accepted that a blog should be the focal point around which a good social media marketing strategy revolves. There are a lot of great <a href="http://blog.hubspot.com/blog/tabid/6307/bid/1676/6-Reasons-Every-Small-Business-Should-Be-Blogging-Are-You-Missing-the-Boat.aspx">reasons</a> and <a href="http://www.searchenginejournal.com/blogging-in-2010-what-you-need-to-know/18886/">statistics</a> to back this up, but for our purposes right now let’s assume that you’re already working on a killer blog with lots of great content that your audience is going to love. Now all you need to worry about is dazzling the blogosphere with your world class content and the traffic and leads will just start pouring in right? Wrong!</p>
<p>What this line of thinking doesn’t take into account is the massive amount of competition online, and the ridiculously short attention span of today’s blog readers. Great content is essential, but it isn’t enough to ensure a quality experience when someone visits your blog.</p>
<p>The problem is that you only have about 4 seconds (or less) for some one to decide if they want to stay and read your blog or go somewhere else. Many potentially great blogs suffer from what I like to call “howmuchinfocanIcramintothispageitis”. See, even that is difficult to read so imagine what happens when a potential reader’s brain tries to make sense of a crowded page on a blog. That 4 seconds gets burned up really fast…you’ve lost them.</p>
<p>So how does a small business blogger ensure a quality experience when someone visits their blog? I suggest borrowing a couple of Hollywood&#8217;s best marketing secrets.</p>
<p>In the movie business, a producer doesn’t even consider looking at a script unless it has a strong log line (also called a tag line or elevator pitch). The log line is a one or two sentence summary of the entire film. The reason for this is because once the movie is made and someone asks their friend if they want to go see a new movie, their first response is usually “What’s it about”? If the benefit of seeing that movie isn’t apparent in a one or two sentence description, then the moviegoer will see something else. The content of the movie might be fantastic, but it’s most likely going to flop at the box office.</p>
<p>Another example is to look at Hollywood movie posters. Good <a href="http://justcreativedesign.com/2008/05/13/how-to-design-a-movie-poster-with-an-example/" target="_blank">movie posters</a> aren’t cluttered with extra images (no matter how cool they might look) or unnecessary information. One glance and you can get a good idea of what the movie is about, the genre, and how you will feel when watching this movie.</p>
<p>Ask a friend or colleague if they can answer the following questions within 4 seconds of visiting your blog.</p>
<ol>
<li>What      is this blog about?</li>
<li>How am      I going to benefit from spending my time reading this blog?</li>
</ol>
<p>If they can answer those questions in 2 sentences or less, then you are on the right track and should keep cranking out your great content.</p>
<p>If they can’t answer those questions in 2 sentences or less then it’s time to get rid of all the extra images, text, widgets, links, and unnecessary clutter until they can.</p>
<p>Don&#8217;t make the mistake of letting  your small business blog get forgotten in <a href="http://en.wikipedia.org/wiki/A-list" target="_blank">D-list</a> obscurity,  just because potential readers can&#8217;t quickly come up with a good reason to attend your show. Go implement these marketing secrets now and help turn your A-list content into A-list &#8220;box office receipts&#8221;.</p>
<p><span> </span><br />
<span style="color: #ffffff;">.</span><img class="alignnone" src="http://farm4.static.flickr.com/3386/3228870411_0d222372ce.jpg?v=0" alt="" width="500" height="11" /></p>
<p><span> </span></p>
<p><a href="http://folkmedia.org/wp-content/uploads/2010/05/john-lucchetti-pic.jpg"><img class="size-full wp-image-5086 alignleft" style="margin-left: 10px; margin-right: 10px;" title="john-lucchetti-pic" src="http://folkmedia.org/wp-content/uploads/2010/05/john-lucchetti-pic.jpg" alt="" width="80" height="80" /></a></p>
<p>John Lucchetti is a social media and internet marketing expert, and frequent contributor to FolkMedia.org. He concurrently serves as media director for Ad2action.com as well as marketing director for LoveTheTruthClothing.com  and eFamilyCounselor.com. Mr. Lucchetti is a self proclaimed “music junkie” who served as a past member of the Southwest Symphony Marketing Committee and past director of “Thursday Nights at the Opera House” concert series.</p>
<p><span> </span></p>
<blockquote><p><img src="http://farm3.static.flickr.com/2803/4406108907_2eb4a650fa_o.jpg" alt="Learn Social Media" width="330" height="264" /><br />
<script src="http://forms.aweber.com/form/22/1948496122.js" type="text/javascript"></script></p></blockquote>
<p><span> </span><br />
*Photo by <a href="http://www.flickr.com/photos/xero79/l=http://www.istartedsomething.com/wp-content/uploads/2010/04/wave4hotmail.jpg&amp;imgrefurl=http://www.istartedsomething.com/20100408/new-windows-live-hotmail-logo-unveiled/&amp;usg=__UWNLa1eZYCyVqAJEVxyiTc-SvRI=&amp;h=200&amp;w=500&amp;sz=13&amp;hl=en&amp;start=50&amp;itbs=1&amp;tbnid=ek_kuDQOETG6yM:&amp;tbnh=52&amp;tbnw=130&amp;prev=/images%3Fq%3Dhotmail%2Blogo%26start%3D40%26hl%3Den%26safe%3Doff%26sa%3DN%26gbv%3D2%26ndsp%3D20%26tbs%3Disch:1">jorgemir</a></p>
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		<title>Four Truths About Incorporating Images Into Your Blog Posts</title>
		<link>http://folkmedia.org/four-truths-about-incorporating-images-into-your-blog-posts/</link>
		<comments>http://folkmedia.org/four-truths-about-incorporating-images-into-your-blog-posts/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 13:49:31 +0000</pubDate>
		<dc:creator>Eric Alpin</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Image Use]]></category>
		<category><![CDATA[Images]]></category>
		<category><![CDATA[Selecting Images]]></category>

		<guid isPermaLink="false">http://folkmedia.org/?p=4959</guid>
		<description><![CDATA[Images are a great addition to any blog post but sometimes we use them ineffectively.  How can you use images wisely?<div class='yarpp-related-rss yarpp-related-none'>

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				<content:encoded><![CDATA[<p><a href="http://folkmedia.org/wp-content/uploads/2010/04/four-truths-about-incorporating-images-into-your-blog-posts.jpg"><img class="alignnone size-full wp-image-4960" title="four-truths-about-incorporating-images-into-your-blog-posts" src="http://folkmedia.org/wp-content/uploads/2010/04/four-truths-about-incorporating-images-into-your-blog-posts.jpg" alt="" width="350" height="200" /></a></p>
<p>Images are everywhere &#8211; no matter if we look outside or in the darkest room.  Our mind still captures an image and stores it for future use.  Mental images are important because they allow for you to recall a person, place, or thing.  For example, when you&#8217;re lost and you pass by the local movie theater twice, you know that you&#8217;re going in circles.  In addition, mental images serve as compliments to what we hear, guides for our actions, and much more.  Images are essential to our lives&#8230;</p>
<p>&#8230;and our blog posts.</p>
<p>Blog post images don&#8217;t serve as your guide for life but they do have a significant impact on your reader.  In order to be an effective blogger, you must know how to incorporate effective images into your writing.  Choosing not to use images or using ineffective images can hamper your progress and reputation as a blogger.</p>
<p>The good thing is that using powerful images effectively isn&#8217;t hard.  It can be easily mastered and will make a difference in your blogging and your impact on readers.</p>
<h2><strong>Truth #1: Create linkbacks to your website.</strong></h2>
<h2><strong> </strong></h2>
<p><strong> </strong>On the Internet, stats and ranking are everything.  No matter where you turn, someone is talking about ROI or Google page rank.  Oftentimes, bloggers get tired of hearing about these things because they don&#8217;t know how to increase their page rank or use ROI.  Let me in on a little secret:</p>
<p><em> If you want to increase your page rank, create linkbacks using your images.</em></p>
<p>It&#8217;s pretty simple.  Whenever you pull an image from a royalty-free site, such as Flickr or stock.chng, leave a comment on the image saying that you used it for your blog post.  Be sure to include a hyperlink to your site and not just a passing mention.  The more you get your name and URL out there, the higher your page rank will go.<strong><br />
</strong></p>
<h2><strong>Truth #2: Choose relevant images</strong>.</h2>
<p>Relevancy is probably the most important criteria for evaluating effective images.  As a rule of thumb:</p>
<p><em> If it&#8217;s not relevant, it doesn&#8217;t belong.</em></p>
<p>When you are browsing the &#8216;net for images to include in your post, please pass on the images that do not pertain to your post.  Yes, that dog doing tricks might look cool but it has nothing to do with chemistry.  Your readers will most likely remember your post by your image.  If the image you choose doesn&#8217;t match your topic, you&#8217;re confusing the reader and chances are slim that they&#8217;ll think about your post again.  Make it easy for them; choose relevant images.</p>
<h2><strong>Truth #3: Name your images carefully.</strong></h2>
<h2><strong> </strong></h2>
<p><strong> </strong>I think it&#8217;s interesting to go through Google images and look at how many images use a naming convention totally unrelated to the subject of the image. (I know, I&#8217;m nerdy.) A majority of the time, the images are named using a word and then a string of numbers.  How is this effective?  It&#8217;s not.</p>
<p>When you&#8217;re uploading an image to your site for use, make sure you name it appropriately.  For the images at Folk Media, we usually name them according to our blog post.  So, the image you see above is named &#8220;four-truths-about-incorporating-images-into-your-blog-posts.&#8221;  This creates a better page rank for our blog post and it helps us organize the images on our server.  Make sure to effectively name your images.<strong><br />
</strong></p>
<h2><strong>Truth #4: Don&#8217;t be image happy.</strong></h2>
<h2><strong> </strong></h2>
<p><strong> </strong>Have you ever been to a website that is image happy?  Have you ever seen a blog post with an image before or after every paragraph?  It&#8217;s annoying isn&#8217;t it?  Yes, the images help the reader rest their eyes but they also distract the reader.  I don&#8217;t know about you but I can&#8217;t understand and remember an article if I need to look at 10 images in the process.<br />
<em><br />
As a common courtesy, only use two or three images per blog post.</em></p>
<p>This does not mean full size images, either.  Keep your images small.  Remember, the images you include need to compliment the text.  They are not a replacement for words.  It is your job to deliver the message to your readers and your images are only supplementary to your words.</p>
<p><span> </span><br />
<span style="color: #ffffff;">.</span><img class="alignnone" src="http://farm4.static.flickr.com/3386/3228870411_0d222372ce.jpg?v=0" alt="" width="500" height="11" /><br />
<a href="http://folkmedia.org/wp-content/uploads/2009/07/Eric-Alpin-Photo.png"><img class="size-full wp-image-1961 alignleft" style="margin: 5px;" title="Eric-Alpin-Photo" src="http://folkmedia.org/wp-content/uploads/2009/07/Eric-Alpin-Photo.png" alt="Eric-Alpin-Photo" width="90" height="114" /></a><br />
Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md.  He is a social media enthusiast, <a href="http://ericalpin.com">blogger</a>, writer, and student with a passion for leadership and self-development strategies and techniques.  Find out more about Eric on <a href="http://twitter.com/ericalpin">Twitter</a>.</p>
<p><span> </span></p>
<blockquote><p><img src="http://farm3.static.flickr.com/2803/4406108907_2eb4a650fa_o.jpg" alt="Learn Social Media" width="330" height="264" /><br />
<script src="http://forms.aweber.com/form/22/1948496122.js" type="text/javascript"></script></p></blockquote>
<p><span> </span><br />
*Photo by <a href="http://www.sxc.hu/browse.phtml?f=view&amp;id=1170111">ahmed76</a></p>
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		<title>Recommended Plugins For WordPress</title>
		<link>http://folkmedia.org/recommended-plugins-for-wordpress/</link>
		<comments>http://folkmedia.org/recommended-plugins-for-wordpress/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 10:30:48 +0000</pubDate>
		<dc:creator>Joel Mark Witt</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[plugins]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://folkmedia.org/?p=4947</guid>
		<description><![CDATA[Here is a list of recommended Wordpress plugins that we at Folk Media have used for our own blogs and websites and for our clients.<div class='yarpp-related-rss yarpp-related-none'>

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]]></description>
				<content:encoded><![CDATA[<p><a href="http://folkmedia.org/wp-content/uploads/2010/04/wordpress-plugins.png"><img class="alignnone size-medium wp-image-4951" title="wordpress-plugins" src="http://folkmedia.org/wp-content/uploads/2010/04/wordpress-plugins-300x171.png" alt="" width="300" height="171" /></a></p>
<p>Here is a list of recommended WordPress plugins that we at Folk Media have used for our own blogs and websites and for our clients.</p>
<p><strong>Fighting Spam</strong> &#8211; <a href="http://akismet.com/" target="_blank">http://akismet.com/</a></p>
<p><strong>SEO</strong> &#8211; <a href="http://wordpress.org/extend/plugins/all-in-one-seo-pack/" target="_blank">http://wordpress.org/extend/plugins/all-in-one-seo-pack/</a></p>
<p><strong>Category control</strong> &#8211; <a href="http://wordpress.org/extend/plugins/order-categories/" target="_blank">http://wordpress.org/extend/plugins/order-categories/</a></p>
<p><strong>Comments</strong> &#8211; <a href="http://disqus.com/comments/wordpress/" target="_blank">http://disqus.com/comments/wordpress/</a></p>
<p><strong>Page display</strong> &#8211; <a href="http://wordpress.org/extend/plugins/exclude-pages/" target="_blank">http://wordpress.org/extend/plugins/exclude-pages/</a></p>
<p><strong>Share on Facebook</strong> &#8211; <a href="http://wordpress.org/extend/plugins/facebook-share-new/" target="_blank">http://wordpress.org/extend/plugins/facebook-share-new/</a></p>
<p><strong>Share on Google Buzz</strong> &#8211; <a href="http://www.clickonf5.org/google-buzz-button-wordpress" target="_blank">http://www.clickonf5.org/google-buzz-button-wordpress</a></p>
<p><strong>SEO &amp; Sitemaps</strong> &#8211; <a href="http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/" target="_blank">http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/</a></p>
<p><strong>Pages Management</strong> &#8211; <a href="http://wordpress.org/extend/plugins/pagemash/" target="_blank">http://wordpress.org/extend/plugins/pagemash/</a></p>
<p><strong>Social Media Sharing</strong> &#8211; <a href="http://wordpress.org/extend/plugins/sociable/" target="_blank">http://wordpress.org/extend/plugins/sociable/</a></p>
<p><strong>Share on Twitter</strong> &#8211; <a href="http://help.tweetmeme.com/2009/04/06/wordpress-plugin/" target="_blank">http://help.tweetmeme.com/2009/04/06/wordpress-plugin/</a></p>
<p><strong>Share on Twitter</strong> &#8211; <a href="http://wordpress.org/extend/plugins/twitter-tools/" target="_blank">http://wordpress.org/extend/plugins/twitter-tools/</a></p>
<p><strong>Visitor Stats</strong> &#8211; <a href="http://wordpress.org/extend/plugins/stats/" target="_blank">http://wordpress.org/extend/plugins/stats/</a></p>
<p>*photo by <a href="http://www.flickr.com/photos/baboon/162579094/" target="_blank">baboon</a></p>
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		<title>Setting Up A WordPress Website For Beginners &#8211; Teleseminar</title>
		<link>http://folkmedia.org/setting-up-a-wordpress-website-for-beginners-teleseminar/</link>
		<comments>http://folkmedia.org/setting-up-a-wordpress-website-for-beginners-teleseminar/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 10:30:44 +0000</pubDate>
		<dc:creator>Joel Mark Witt</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[teleseminar]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://folkmedia.org/?p=4849</guid>
		<description><![CDATA[Join us for a free teleseminar to learn why major companies like The NY Times use Wordpress and the exact steps you can take to produce a great looking website.<div class='yarpp-related-rss yarpp-related-none'>

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				<content:encoded><![CDATA[<h1><a href="http://folkmedia.org/wp-content/uploads/2010/04/wordpress-logo.png"><img class="alignnone size-medium wp-image-4853" title="wordpress-logo" src="http://folkmedia.org/wp-content/uploads/2010/04/wordpress-logo-300x171.png" alt="" width="300" height="171" /></a></h1>
<h1>We&#8217;ll show you exactly how to create a website that looks amazing, attracts customers eager to buy what you&#8217;re selling and is easy to update and manage using a free tool called WordPress (Even if you don&#8217;t know know anything about website code or HTML)</h1>
<p><span style="color: #000080;"><strong>[The live teleseminar is  over - register below to  download the slides and audio]</strong></span></p>
<h2>Join us for a free teleseminar to learn why major companies like The New York Times, MTV and People Magazine use  WordPress and the exact steps you can take to produce a great looking website and attract customers.</h2>
<h3>Here&#8217;s just some of the keys you&#8217;ll learn by attending this event:</h3>
<ul>
<li>How to make an AWESOME looking website for free using WordPress. I&#8217;m not joking. We use WordPress to design and manage the site you are on right  now and we don&#8217;t know HTML or other web code.</li>
<li>WordPress is a free online publishing tool that makes updating your website easy and quick &#8211; we&#8217;ll show you exactly how this works with screenshots and graphics.</li>
<li>Why using a WordPress blog can be the smartest strategy for attracting  customers and clients online.</li>
<li>We&#8217;ll show you how using WordPress to manage a blog is so simple you can literally START USING IT WHILE YOU ARE STILL ON THE CALL!</li>
<li>We&#8217;ll talk about why Google loves WordPress and how just by using WordPress you will show up to potential customers in search results&#8230; which in turn sends customers to your site to buy what you are selling.</li>
<li>We&#8217;ll show you how you can use WordPress on your own website and can customize it to look how you want (YourBusinessName.com)</li>
<li>We&#8217;ll show you how you can switch the look of your website any time by choosing from thousands of free themes.</li>
<li>If used right &#8211; WordPress is a &#8220;customer attracting machine.&#8221; The problem is most people don&#8217;t know how to set up and use it properly. We&#8217;ll cover the mistakes that you are most likely to make and how to avoid them.</li>
<li>Plus: answers to all your specific questions. (In fact, feel free to  ask some questions below).</li>
</ul>
<p>I&#8217;m Joel Mark Witt and the publisher of Folk Media. Folk Media is on pace to help over 500 small businesses create, use and profit from a solid  social media strategy in 2010.</p>
<p>Joining me for this training is John Lucchetti. He&#8217;s an expert at online marketing and a frequent contributor to the Folk Media site.</p>
<p>On the call, you’ll  be learning the same WordPress strategies we share  with  our private  clients and which we&#8217;ve used to grow our own businesses.</p>
<p>I&#8217;m serious &#8211; we use WordPress on all our sites &#8211; even this one. Look around and see for yourself what a simple free tool can do for your business. It&#8217;s very powerful.</p>
<h2>What we’re going to focus on is a fast-start version  of using WordPress that you can implement right after the call. (or during the call)</h2>
<p>We’ll talk about the  power of WordPress, the WordPress tools  for managing a website without sucking up all your time, and the  step-by-step plain English instructions that you can  start doing right away – without hiring any &#8220;guru&#8221; or agency!</p>
<h2><strong>On the last teleseminar we had people from all over the world call in. Brazil, Mexico, Indonesia, Canada and Australia were just some of the places people joined us from.</strong></h2>
<h2><strong>On this call we have only 100 spots and expect to fill up fast. It is critical that you register for this free teleseminar now</strong></h2>
<p><span style="color: #ff0000;"><strong><br />
</strong></span></p>
<p><script src="http://forms.aweber.com/form/36/158488936.js" type="text/javascript"></script></p>
<p><em> </em><br />
<em>After you register, leave your most important questions about WordPress and blogging in the comments section below. We&#8217;ll answer them right here on the post.<br />
</em></p>
<p>*Photo by</p>
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