With direct marketing you are asking your prospects and customers to take a specific action. Brand marketing is simply promoting your brand.
Pepsi commercials during the Superbowl are great examples of brand marketing. A credit card offer mailed to you through the post office is a great example of direct marketing. I’ve outlined several specific ways to apply direct marketing to your social media business strategy.
Here are five social media strategies recorded last week during my daily audio updates on Utterli. (Utterli is a free voice recording service that allows you to record a message using your cell phone and then post that message to the web). .
Monday: Direct Marketing For Social Media
Tuesday: Direct Marketing: Get Attention
Wednesday: Direct Marketing: Get Permission
Thursday: Direct Marketing: Build A Relationship
Friday: Direct Marketing: Make Your Offer
Joel Mark Witt is a producer, speaker, and new media leader who writes about social media and its impact in the business world. He is also the Founding Director of Folk Media. Send him an eMail: joelmarkwitt (at) folkmedia.org or follow him on Twitter.
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*Photo by zen