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With direct marketing you are asking your prospects and customers to take a specific action. Brand marketing is simply promoting your brand.

Pepsi commercials during the Superbowl are great examples of brand marketing. A credit card offer mailed to you through the post office is a great example of direct marketing. I’ve outlined several specific ways to apply direct marketing to your social media business strategy.

Here are five social media strategies recorded last week during my daily audio updates on Utterli. (Utterli is a free voice recording service that allows you to record a message using your cell phone and then post that message to the web). .

Monday: Direct Marketing For Social Media

Tuesday: Direct Marketing: Get Attention

Wednesday: Direct Marketing: Get Permission

Thursday: Direct Marketing: Build A Relationship

Friday: Direct Marketing: Make Your Offer

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Joel Mark Witt is a producer, speaker, and new media leader who writes about social media and its impact in the business world. He is also the Founding Director of Folk Media. Send him an eMail: joelmarkwitt (at) folkmedia.org or follow him on Twitter.

Subscribe to the Folk Media Insider eNewsletter. It’s a free monthly newsletter packed with tips, tools, strategies and resources to take your business to the next level online.

*Photo by zen

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