How To Do More on Facebook and Twitter with Less Effort

Filed in Leaders & People by on August 17, 2010 0 Comments

We all want it–the opportunity to give less to a task or progress and to see results that can only come if we give 110%. No one would mind giving less sweat or hard work every now and then and still seeing the results unchanged.

What you think might be a delusional fantasy can actually be a reality, including when you’re working on your various social media marketing tactics. Yes, you can give less effort with the results, and profit, remaining unchanged.

It’s easy–get a team.

“Teamwork can make the dream work.” – John Maxwell

How many times have you thought that doing your job, and the job of everyone else, was too tough. In reality it probably is but that doesn’t mean you need to shoulder all of the burden.

When it comes to producing high quality results, the efforts of individuals are futile. The real action comes with teams of cohesive and highly functional people who are set on achieving a goal.

Charles Lindbergh didn’t fly across the Atlantic on his own; he had countless hours of consulting and navigators who showed him the way. Michael Jordan could never have been the greatest basketball player to set foot on an NBA court if he didn’t surround himself with team players like Scottie Pippen, Dennis Rodman, and Phil Jackson.

Believe it or not, your success as the social media manager of a big business or Twitter account manager of a mom-and-pop grocery store hinges on working with a team of people who are dedicated to striving for success.

Your dreams and the goals of the company depend on teamwork.

Dissecting the Fundamentals of Teamwork

When working on a team, there are a few things that need to happen in order to spark success. Two, three, or eight people can’t just wear shirts with the same logo and call themselves a team. Critical changes need to take place before success starts pouring in.

Ego Adjustment – All members of the team must adjust their egos in order to work well with one another. A humble approach to every situation is a great quality of a team. If a member of a team feels more entitled than the other members, nothing good can come of working together. You can’t expect to hand off a Twitter or Facebook task and think that the person needs to do it your way. That’s not how it works. Remember, it’s not about you, it’s about the team and the end goal.

Free Thinking Environment – One of the best aspects of working on a team is the fact that nothing is off limits. No idea is stupid and everyone goes. Some of the best ideas come when nothing is ruled out. When working on a team, you must be open to new ideas and ideas that might now sound good at first. Have you written off SEO or Google Analytics? Don’t. Not a big fan of Twitter? Don’t exclude it from your ideas. No member of the team can judge another based on an idea because the ultimate purpose of the team is to achieve success, not cut others down.

Shared Workload – One of the primary reasons teams don’t work is because of an unequal distribution of work. In a team environment, one person cannot do more than the others. This will generate feelings of bitterness and resentment, which will poison the team. Don’t overburden others when you’re reaching out to them for help with social media management. If you’re the team lead, make sure that you shoulder most of the tasks.

Higher Desire – The most critical aspect of working in a team is the mentality of every individual. Each person needs to know that they are working toward a greater good or goal and not for personal gain. Yes, personal gain may be a result of working well in a team environment, such as a promotion, but it isn’t the sole reason for joining together with others. Everyone must be clear on your goals and dreams for your social media campaign and they must work toward that each day or you’ll be coming up empty.

Dispelling Your Doubts

Working with teams can create a lot of doubt. Heck, even setting up teams can cause tension, fear, and anxiety for everyone involved. You might even be thinking to yourself, “Eric, my company doesn’t have the resources to put more than one person on the social media team. We’re just not that big.” Sure, your company may not be able to assign anyone else the duty of managing Twitter and Facebook but that shouldn’t stop you from forming a team.

People fear teams because people fear open communication. With teams you need to be honest and you need to work together in a timely manner to produce a desired product or achieve a goal. This requires good communication and people fear communicating. Although communication can be scary, the end result is worth the effort. Remember, think big picture, not “me” picture.

If your company is like most, they don’t have the resources to have a big social media marketing team. They don’t need one. Instead, pull from the resources and connections you have already established. Do you maintain a blog? Could someone else write a post every other week to free you up to do something else? Do you schedule tweets in HootSuite or TweetDeck? Could someone else create the document of all the tweet you’ll send and you can put them in the application? Simple, little tasks can help facilitate a team. Not every member needs a title. If someone else can do something for you, they are part of your team.

Today’s Action Steps

Teamwork is the only way to success. History shows us that nothing great is ever accomplished by one person; instead, a team is needed to pull everything together and produce excellent results. To get you started on forming or managing your social media team, here are some action steps:

– Brainstorm at least 10 ways that other people in your business can help you manage your social media profiles more effectively? Start by thinking of their talents and areas or interest and then move to the skills they want to develop.
– Reach out to one person on your list and see if they’d be willing to partner with you in your efforts. Stay excited and see where the conversation goes.
– Pick up a copy of John Maxwell’s Teamwork 101. It’s a powerful read for anyone who is on a team or leading a team.
– Share this article with other people who can begin to produce the same results, or even better, with less effort.

I’d like to hear your thoughts on teamwork and hear any success stories or tips you may have. Feel free to leave a comment below or email me.

Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by lumaxart

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