Why You Should Focus To Get More Followers On Twitter
People care about numbers – plain and simple.
Don’t listen to anyone who tells you that follower count doesn’t matter. Although you don’t need a million people following you to be positioned as a leader on Twitter – people still consider this as a measurement of success. That’s just the way we humans work.
The number of followers you have is a way for people to quantify and measure your reach and “success” on Twitter. Remember, people need tangible ways to label and sort information. Follower counts are easy to look at and sum up someone’s position and status socially and professionally. One of your goals should be to increase twitter followers.
What Do Top Twitter Followers Look For
Real world connections
If you meet people in the real world that use Twitter your chances of getting them to follow you are high.
Good content
If you produce and post great content that is helpful and valuable, followers will be attracted to you and your business. This is what the top Twitter followers look for – leaders with great content.
Personality
The photo you use on your profile, how your Twitter page looks, and the style you portray also attracts people.
How To Obtain Targeted Followers And Keep Them
Make yourself searchable
Adding yourself to Twitter Directories. Our favorite is Twellow (www.Twellow.com).
Remember that new followers will only see your most recent 20 posts, so make them count.
Leaders follow first
As we mentioned before – search and follow your targeted followers. Leaders take action and reach out first to follow others.
Ride the coattails of successful Tweeters – the Kevin Rose Twitter Method
Find a big player in your industry and begin following their followers. For example if I were an organic food company I would log onto Whole Foods Twitter page (www.Twitter.com/wholefoods) and begin following all the people who follow them. Whole Foods has done all the work for me by collecting the people who are interested in organic food.
Use directories of high profile people
Review these three sites:
- www.exectweets.com (Executives on Twitter)
- www.twitterati.com
- www.wefollow.com
Follow your peers
Obviously you don’t live in a bubble. Surely your peers and others in your industry are on Twitter. Follow them.
Add yourself to the following sites:
Another great option to gain more exposure for your Twitter account is to link your Facebook to Twitter.
Get recommended
If you post valuable information, your followers will RT you to their followers. Also try
- www.Twitter.com/MrTweets Recommendation service
- Follow Friday is a simple game where you recommend other people on Twitter and they recommend you by using the hashtag #FollowFriday
Put yourself out there
People won’t follow you if they don’t know you are there, make sure to put yourself out there by adding yourself to the Twitter directories listed in this guide. Also be sure to add your Twitter link to all your communications.
Add your full twitter URL to the following places. Your URL is www.Twitter.com/USERNAME. Be sure to replace “username” with your own username. For example the full Folk Media URL is www.Twitter.com/FolkMedia
Add your URL to:
- badges/widgets with status or feeds
- Business Cards
- Websites
- Blogs
- E-mail Signatures
- Newsletters
- Presentations (last slide)
- Promotional products
- Thoughtfully comment on blogs/articles/forum discussions with links to your Twitter/website
- Invite your supporters via e-mail blast/newsletter
Get Started
What are you waiting for? Get started now in gaining new Twitter followers and let us know how it goes.
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Joel Mark Witt is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. He is also the Publisher of Folk Media and author of 21 Days To Twitter Leadership Send him an eMail: joelmarkwitt (at) folkmedia.org or follow him on Twitter.
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Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide To Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.
*Photo By ronin691
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