How To Twitter: Case Studies Of Companies Using Twitter

Filed in Twitter by on September 22, 2009 0 Comments

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Be A Good Citizen On Twitter

What goes around comes around

Call it Karma, call it an act of God – but what you do to others will come back to you tenfold. If you are a good citizen on Twitter the benefits are enormous.

What Makes A Good Twitter Leader

Be sure to do these things:

  • Be proactive.
  • Remember Twitter has “Karma.”
  • Avoid confrontation & Twitter bullies.
  • Repeat your Tweets for maximum visibility, especially if your target market is in other countries/time zones.
  • Thank people and show appreciation.
  • Accept constructive criticism even if you don’t agree.
  • Get the attention of your peers.
  • Start conversations with notable peers.
  • Monitor your Twitter reputation.
  • Beware of Twitter bullies.
  • Real life rules still apply.
  • Quality trumps Quantity
  • Be mindful of who you are following and who is following you, you never know who will see your Twitter posts.

How Organizations Are Leveraging Twitter

Learning stuff in the hallways

My dad always told me that I would learn more in the hallways between classes than I would under the professor’s lectures. He was right. The same goes for Twitter. To really take your Twitter to the next level, it is time to spend some time in the hall.

Here are a few companies that “get” Twitter. As you visit their sites, notice what they do and how they are using the platform to set themselves up as leaders in their industries.

Comcast really does care

Frank Ellison had a great idea to use Twitter to watch for how his company was portrayed on Twitter. He will personally respond to complaints about Comcast service or products.

What the Dell are you doing?

We’ve counted 35 separate Twitter accounts for Dell. You can see a list of them here.  But what is truly amazing is the amount of revenue that Dell has been able to generate exclusively on Twitter.

In an online article authored by the company, Dell claims that they have generated over $2 Million in revenue using their @DellOutlet Twitter account. (Cited From Dell’s Site)

General Motors get’s specific on Twitter

While other companies rely on one or two people, GM has managed to coordinate four people to cover their Twitter feed.

H&R Block party

H&R Block understands how to engage their followers. Almost every Tweet starts with an @mention.

Kodak moments

Although nowhere near the staggering number of Dell, as of this writing, Kodak has four Twitter accounts. You can see them all listed here. I think Kodak does a great job personalizing their Twitter accounts. They put a face to the company.

Whole Foods – Part Twitter

Whole Foods has a huge follower base. They have grown by giving out great content and interacting with their customers.

These are just a few of the “brand” companies that are using Twitter in amazing ways. Your business can harness the same power of Twitter – for free. Now go take action.


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Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter.

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Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide On How To Twitter, Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.

*Photo By FábioMakesMistakes

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