Why We Recommend Hootsuite
Hootsuite is web based
We are firm believers in keeping your content and applications on the web. This allows you to access your information and tools from anywhere in the world. Hootsuite is completely web based and can be accessed from any computer connected to the internet.
Great metrics
If you can’t measure it – it doesn’t exist. Metrics are great to show the boss, clients, colleagues and employees. Hootsuite generates useful metrics. Need we say more?
Free service
As of this writing Hootsuite is free. Get in now and you’ll probably be grandfathered in if they ever do go to a pay model. They also released an iPhone app for $1.99 to give all the Hootsuite features while on the go.
What Does Hootsuite Do
Allows you to schedule tweets in the future
We talked about planning your Twitter posts in advance yesterday and then scheduling them out over time automatically. Hootsuite allows you to do just that. You can sit down for an hour or two and schedule out a year of tweets if you want. We recommend you schedule out about 60 percent of your twitter posts.
Track your click-throughs
The powerful tools that Hootsuite gives you to measure link clicks is very powerful. All the metrics are provided with graphs and charts along with itemized lists of popular links that followers have clicked.
Allows multiple authors
The ability to have unique login credentials for multiple users makes Hootsuite a powerful application for business. Multiple authors allow the workload to be shared – as well as preventing any one person from feeling like they “own” the organization’s Twitter account.
Allows posts to Facebook and LinkedIn
Not only can Hootsuite update your Twitter feed, but now it can update the status of your Facebook page and LinkedIn profile.
How To Set Up Hootsuite
Sign up for an account
Go to www.Hootsuite.com and register for a new account.
Add your Twitter profile
You can actually add more than one Twitter profile. Hootsuite will store your Twitter username and password for the future. You are then able to choose which account you want to tweet from on the dashboard. You can even post the same message to all your accounts at the same time.
Begin posting
Begin posting to your account from the Hootsuite dashboard. Notice that there is a small link “send later” that allows you to schedule your tweets in the future.
It’s fairly simple and straightforward to set up an account and begin using the service. If you have specific questions about this or anything else related to social media – head over to our Facebook page and ask your questions.
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Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter.
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Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide On How To Twitter, Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.
*Photo By .imelda
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