Unlike Twitter Search, which searches content, Twellow searches user profiles. As a small business you can get a better sense of who to follow by seeing a profile than you can by reading their content (tweets).
For example, a real estate agent may be talking about soccer on a Saturday afternoon. During a typical Twitter search he won’t come up in your “real estate” search terms. But if he has “real estate agent” on his Twitter bio, then he will show up in the Twellow search results.
Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership. He is a producer, author, speaker and social media marketing coach who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter or Google Buzz.