How To Use Social Media To Find A Better Job (Part 4): Connect Offline

Filed in Social Media 101 by on December 31, 2009 1 Comment


We are human after all

Some people fear that social media will replaced face-to-face interaction. Not true. I don’t care how well you can use LinkedIn to find a job or network with people, you still need to connect offline. You know…that place called the “real world.”

Social media has blended the offline and online worlds together. In fact the coming generation of users (those teenagers who know nothing else but the Internet and cell phones) can flow between online and offline technology with ease.

But I’m guessing that if you are reading this, you are very clear on the distinction between the offline and online worlds.

Using social media to connect offline in your job search

Social media can be used to augment your offline experiences. This is a freeing statement for a lot of people who fear they have to be huddled up in a dark basement each night pounding out Twitter messages to faceless followers until 3 AM.

I know of one friend who didn’t understand social media at all until he attended a conference where people were exchanging Twitter handles and LinkedIn Profiles. After the conference ended, he received several connection requests and followers. Social media became real to him after he saw it being using in a real networking environment.

In reality we no longer need business cards. You could in essence write down your Twitter @name or LinkedIn profile URL for people to take and connect with you later. But take it one step further. With the ubiquity of mobile phones, you have the power to connect with someone instantly while they are standing next to you. Simply pull up Twitter on your mobile device and punch in their @username to follow them. Instant connection.

Blending offline and online

Before a job interview, learn about a potential employer by following the company Twitter stream. Watch how frequently they post and how many followers they have can tell you a lot about how savvy they are with using social media tools.

Research your future boss by reading her LinkedIn profile. Most likely your potential boss will be using LinkedIn and have information about her work experience, current job responsibilities and possibly even personal links to blogs or photos. All of this information can help you during a real-life interview.

Also be sure to Google the potential company and people who are hiring you. Remember… your potential employer is also searching for you. They will be searching on Goolge, Twitter, LinkedIn¬† and other social media accounts. So do some searches of yourself before you go in. If there is anything questionable that comes up, be ready to address it in the interview.

Action Steps

  1. Print your Twitter @username and LinkedIn URL on your business cards
  2. Ask people you meet for their Twitter handle and use your mobile device to connect with them immediately
  3. Use Google, Twitter and LinkedIn to search for your potential employer and company

The offline and online worlds are blending. Learn to use social media tools during your offline networking and job hunting and you will set yourself up for success. Now go take action.


Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter.


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  1. How To Use Social Media To Find A Better Job Series | Folk Media | January 22, 2010

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