Internet Marketing Lessons Learned From Junk Mail

Filed in Response Marketing by on June 4, 2010 3 Comments

Junk mail is everywhere. I actually call it junk marketing. It really has nothing to do with the product being bad. Most people don’t know the difference between their bottom and a bullet hole when it comes to marketing.

Here are some things you can learn from junk mail and what NOT to do.

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Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter or Google Buzz.

*Photo by loop_oh

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  1. zixmail says:

    hi, In spite of the growing number of junk e-mail messages filling in-boxes, … In the previous lesson,

  2. Trisha Kaye says:

    Online Marketing Seattle WA? provides great opportunity to make money. There is
    enough money to be made online…

  3. Yeah mail marketing is really just a waste of
    money. And I do wonder how much they invest on those envelops. Aside from
    creating value for their prospects, they should also create value for their own
    company. Instead of allotting capital for mail marketing, it would be better if
    they invest the money on a marketing strategy that will improve their company’s
    reputation and service. A company has to build its name and establish its
    quality service before it invests in mail marketing. Now tell me, wouldn’t you
    be happy to open a letter from a prominent company? Wouldn’t you be intrigued
    about what’s in it? Of course, the letter should have an appealing tag line outside
    the envelop to boost the interest of the receiver. It should also contain the
    correct name of the recipient. 
     

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