Article Marketing Works
One of the most effective ways to disperse content on the web is through article marketing. You’re an expert in your field and you want to share your knowledge with the world. But the idea of writing loads of content each week totally stresses you out.
Hiring a freelance writer is an option. However, with writers you get what you pay for. So if you want top-notch content, you are going to pay a pretty penny for it.
Another option is PLR, or private label rights. This is content that you buy and reproduce as your own. This can be a good return on your investment, but you never know what you are going to get until you actually pay for it.
As a web content developer, I know all too well the importance publishing quality content that drives traffic to your site. So, I’ve come up with a foolproof plan to get your name on the web and visitors flocking to your site in no time.
Soon you will go from publishing a handful of articles each month to pumping out hundreds of incredible articles a year on the web.
Before you set off to write great content, you need to know what you are writing about. It’s important to research keyword phrases to find out what people look for when searching for your products or services.
Check out your competitors and see what they use. Think about the content you already have and comb through to find the most relevant terms. Once you have a good list (close to 100 or more), then start to narrow it down to your top 20.
After you find your top 20 keyword phrases, check them out on Google keywords tool to see how they rank. Once you find the best of the bunch, it’s time to build content around those keyword phrases.
Your anchor site
The main site that you plan to drive traffic to should have the most up-to-date and well-written content. That’s not to say that the rest of your writing can be garbage. You want quality over quantity all the time.
But if you are driving traffic to these pages, you want the most juicy and irresistible writing possible. So, the first step is to write articles for your main site. Develop your initial content for your main site and have a place where you host articles.
You can have a static page as the home page, but always have a content-rich site that is constantly updated. Try to publish at least 2 articles a week on your main site. Generate ideas from social media sites, emails, conversations you have with colleagues and clients, and anything else interesting that comes up in your industry.
It’s a good idea to keep a journal of great topics for articles in your niche. Once you get a good list going, you will be amazed at easy it is to produce amazing content in no time flat.
Publish on Ezine
The next step after you build rich content for your site is to start expanding. The first place you want to publish articles on the web is Ezine Articles. Take the articles that you publish on your main site and rewrite them for Ezine.
It’s important that the rewrites are 100% unique. Do not spin these articles. Ezine Articles is very strict when it comes to original content. Get flagged once for plagiarism and you can kiss Ezine Articles good-bye for good.
When you first start publishing on Ezine Articles it takes up to a week to get your articles approved. This will happen for your initial 10 articles. Once those are approved for the web, the process takes a lot less time.
Rewrite the article again
This may feel redundant, but it’s worth the effort. After you publish on Ezine Articles, it’s time to rewrite the article again. Add a little different flavor to it, change up the tone a bit, and you are good to go.
Once you get your 2nd rewrite, it’s time to submit it to other article directories. Most article directories aren’t as strict as Ezine Articles, so you can submit the same article to several different ones all at once.
Here is a list of my favorite ones:
Once you start publishing content online, it’s time to spread the word through social media and bookmarking sites. Open accounts for your business with Twitter, Facebook, Digg, StumbleUpon, and other bookmarking sites.
Spread the message, but do in an engaging manner. In other words, don’t just post links to your content and expect a mass following. Ask questions, post polls, and build a community that invites participation.
Deciding to republish your first article You never want to republish the original content on your site, but once your Ezine article is approved, you can republish it on the other sites listed above. This is totally to your discretion.
Some Internet marketers feel it’s in the grey area, while others think it’s completely okay. It all depends on how much duplicate content you want on the web. Regardless what you choose, you’ve just turned a single original idea into a ton of online content.
It’s easy to get caught up in the fear of becoming a slave to your content. But if you want to become an expert in your field, one of the best things you can do is turn your ideas into dozens of useful articles to publish on the web. Follow these steps and you will have hundreds of articles on the web within 12 months.
Kellie Davis holds a B.A. in English and owns Mindful Media, a freelance web content development business. She also assists with project development at Inquire Within Media, and is the head writer and marketing coordinator for Ignite Naturals. In her free time, Davis heads MotherFitness.com, a fitness blog for women, and contributes to other online sites devoted to health and fitness.
*Photo By hawkexpress