Your business realized you need social media
A light bulb went off in the heads of the people in leadership at your business. In a staff meeting someone said “we need to look into this social media stuff more.” Your peers at other organizations were “getting” Twitter, Facebook, blogs and YouTube. They were using these tools to grow their business. You started to feel like you were playing “catch up.”
It’s important to remember that it’s not your fault that social media may seem confusing or overwhelming. It’s only been around for a couple years. The good news is that there is plenty of time to learn and use these free tools for your business. In fact we’ve spent a lot of effort designing free articles and resources to help you understand how to use online media. For example you can download the free whitepaper 7 Ways To Use Online Media To Market Your Business.
Twitter became a household word
Remember a few months ago when you thought a tweet was a noise a bird made? Then all of a sudden, everyone in the world was “tweeting” each other. You mind began to wonder… and then BAM!
Twitter was a household word.
Of course with the rise of a very new application like Twitter many people are confused about how to use it for business and professional use.
So to answer the confusion, we wrote a simple guide 21 Days To Twitter Leadership to help you as a professional use Twitter for your business. Many businesses have download and used this guide to get great results for their companies. And we’ve got more exciting guides planned for 2010 to walk you step-by-step through social media applications like Facebook, LinkedIn, YouTube and others.
Live training on demand
As many people read and learn from the resources that Folk Media and others have published, there is a growing demand for more keyboard level information and training. Folk Media, in partnership with Wordswell, launched a Social Media 101 training in Baltimore this past year. Based on the excellent feedback we recieved, more live trainings are coming in 2010.
Businesses leaders realized they needed more hands-on coaching
2009 was also the year that professionals began seeking the help of private coaches to help them understand and use social media and online marketing.
At Folk Media we have taken on several private coaching clients and have been working to increase visitors to their web sites, convert those visitors to sales or email list subscribers and begin producing powerful content.
Looking ahead to 2010
You are most likely learning the grammar of social media right now in your career. In 2010 we are excited to provide more learning opportunities to show you exactly how to apply social media to your business and profession in a big way.
If 2009 was the year for social media literacy – 2010 is the year for social media effectiveness. Stay tuned…. we have more coming that will help your business and organization.
If you’d like to get social media tips, strategies and resources delivered weekly to your inbox – join our free program, The Folk Media Insider. This system provides weekly step-by-step instructions on how to use social media to grow your business. To become a member, visit our subscribe page. Did I mention it’s free?
Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter.
Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide On How To Twitter, Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.
*Photo By danmachold