Social Media… When Good Enough Is Good Enough

Filed in Web Video by on February 22, 2010 1 Comment

Trying to be perfect doesn’t work

Over the past few weeks I’ve been working on developing a few new products to help small businesses and nonprofits market on the web using social media. One product is a simple step-by-step book to help business owners use email to connect with their prospects. That project is going fairly well.

But, my video project is giving me some trouble. It was a live taping of a social media 101 event we did back in December. All the material was shot in High Definition (the only way we shoot our professional source video). I’ve been attempting to import it into one of the various computers I use to edit and produce video. But, because of the high quality of HD video and the strain it was putting on my Mac, Final Cut Pro (a video editing tool) kept crashing during the video capture.

My solution: Simply digitize the videos as standard definition.

Yes – they won’t be High Definition videos. But is it worth holding back valuable advice to help businesses double the amount of customers and prospects simply because the video quality isn’t perfect?


So I’ve decided that good enough is good enough.

I’ve been using a simple little conversion device like the Canopus ADVC Converter. I’m taking the high definition videos and encoding them as simple standard def files. This will make them easier to edit, finish and ultimately get into your hands to watch them and double your customers and prospects.

What have you been sitting on that is already good enough?

So how does this relate to your business and social media? Well, I have two questions:

  1. What projects or plans have you been sitting on because you felt they weren’t ready for the big time? Start today by mapping out all the obstacles or objections you’ve had in regard to these projects.
  2. What is the next actionable step you can take to move things along? Start by making a list next to each problem on how you can solve it. Phrase your question as “How can I solve … (list the problem)?

Your goal is to get started with what you have to work with. Sometimes good enough is good enough. There will be plenty of time in the future to improve what you do. Be careful not to fall into the trap of perfection.


Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership and How To Use Social Media To Find A Better Job. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter or Google Buzz.


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*Photo by kanu101

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  1. Tradeplace says:

    Thank you for this reminder that perfection is an arbitrary number and there is a time to stop the double think and “Just do it!”

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