Tag Archive | "Authenticity"

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How To Appear Like A Real Human In Your Business

Posted on 04 October 2010 by Joel Mark Witt

Slick branding and advertising is dead. Well – maybe not dead – but it’s something that you should really think twice about before using it in your business.

Instead – authenticity is in. It has been in for some time. Washington Post writer, Chris Cillizza, illustrates in this post how a political campaign can be low key and authentic (we at Folk Media like to call it “folksy”).

I believe this can work very well for business too.

Here’s your assignment for today. It’s an easy one. Watch this video and leave a comment below this post with your one key takeaway.

How can you begin to incorporate authenticity into your business and marketing messages? It’s obviously a lot more than breaking out a whiteboard.

In a future post we’ll break down some ideas on making your business more authentic by using social media and online marketing.

After years and years of Mad Men style advertising, people are craving human interaction on every level…. personal, spiritual, social, and even in business.

As a side note -  Chris Brogan has some exciting projects around this idea of humanity in business. He’s written a book (Trust Agents) and has just launched Human Business Works. Check these out. He always produces good stuff.

Today’s Action Step

Watch the video above and leave a comment on how you will take action today to make your business more authentic.

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Joel Mark Witt is the Publisher of Folk Media. He is a producer, author, speaker and social media marketing coach who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter or Google Buzz.

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Why You Need In-Person Relationships

Posted on 25 February 2010 by Eric Alpin

It feels kinda weird to say that most relationships today are solely virtual.  From friends to bosses and everywhere in between, relationships have gone virtual because of the Internet.  The Internet, and social networks, make relationships easy, less time consuming, and fun.  Although social media is a great way to build up your quota of friends, in-person interaction is still needed to be successful.  What’s the secret?  Authenticity.

What You’re Missing

I think it’s safe to say that you have an online friend or two, someone you have never net in person.  That’s fine.  Like I said, the Internet connects people and that is a good thing.  But do you ever wish that person could be next to you and you could hold a face-to-face conversation with them?

Online relationships lack the benefits of a face-to-face interaction.  First, when you’re chatting online, you can’t determine an individual’s mood or body language.  Did they like the joke you just made or were they offended and are just playing it off?  You could probably tell that if you were chatting in person.

Next, you’re unable to do what you want in an online conversation.  If I am chatting with you on Facebook Chat, I need to be near a device that is connected to the Internet.  If I’m not, I can’t talk to you.  If we video chat, I need to be in front of my webcam.  If I’m not, I can’t talk to you.  But, if I’m talking with you in person, we can move together and do a variety of different things.

Believe it or not, these two things are essential to solid relationships.  They produce character and conversation.  Most of all, they produce authenticity.

Where Did That Come From?

You’re probably thinking, “Where did authenticity come from?”  It’s not out of left field, though.  It’s a critical aspect of relationships.

When you engage in a strictly online relationship, there is little or no authenticity.  Sure, the words you’re saying are a reflection of your character (at least they should be) but there is no way to tell if someone if being 100% authentic with you – down to Earth, caring, genuine.  Online personalities can differ from in-person characters.  Trust me.

Action Steps

If you’re someone who has a lot of online pals and wants to meet, at least once, in-person, here are some action steps for you.

1.  Discuss the idea – Make sure that he or she wants to meet up, too.  If not, there is no pressure.  But, I wouldn’t recommend forming a deep business relationship with someone you have never met.  Be cautious.

2.  Make time – If you’re really serious about connecting face-to-face, make time for it.  This will let your friend or possible business partner know that you mean business and actually want to have a meaningful relationship with them.

3.  Attend an event – A great way to meet people is through events, like tweetups.  I recently attended my first tweetup and was able to interact with quite a few people I had been following on Twitter.  It was good to build an authentic relationship with them.

Authenticity is a critical part of any relationship.  If you’re looking to find a new business partner, sign another contractor, or just want to connect with some online friends, I advise you to go fro it.  It will really help your relationship and it can lead to great possibilities than you can know.


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Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

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