Tag Archive | "email marketing"

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Don’t Be Shy Asking For Email Subscribers

Posted on 18 December 2009 by Joel Mark Witt


Email is still critical

Many marketing and branding professionals disagree with me on the importance of email. Some claim it is dead as a marketing tool, others feel that it is useful but only as a secondary communication tool.

I believe it is more important now than ever to ask your site visitors for their email. By getting an email address you have placed the power of follow-up firmly with your business. Even website visitors or customers who know, love and trust you need to be reminded that you exist and encouraged to return to your site. Email is one of the best tools to do this.

Get the email early

The best time to get a customer’s email is the first time they visit your site. There are several ways to do this through opt-in forms and give-aways. For example on this Folk Media site, I have created two valuable videos.

email-captureThe first is an introduction to social media that gives our visitors a good primer. At the end of the video I offer a second video for free in exchange for an email address. Plus I stack the value for the visitor by giving them weekly tips and strategies to market their business online…. for free…. directly to their inbox.

As you can see, we are not ashamed to ask for a visitor email. The reason we can be so bold with our ask is I know we will offer massive value to our subscribers. The information in our email newsletters is powerful and action oriented. Your goal is to create the same type of valuable content.

Asking vs giving

Many businesses are afraid they will “turn off” site visitors by asking for their email. If you feel this way you need to change your mindset from asking to giving. Instead of asking your visitor for their email – offer to give them something of high value for free.

Here are some ideas of valuable items you can give away.

  • eBooks
  • reports
  • whitepapers
  • case-studies
  • training videos
  • audio interviews with professionals
  • coupons
  • discount codes
  • articles
  • physical products like books, DVDs and CDs

All a visitor needs to do to claim your resource is register their email address. By changing your mindset to giving rather than asking you will begin thinking on a whole different level.

Action Steps to getting emails

Here are the steps you should take to begin getting email addresses online.

  1. Start thinking about the massive value you can give away first, then simply ask for a simple email address in return.
  2. Offer to give away something for free to everyone that comes to your site. Be bold in your offer and make it the objective of your site to collect email addresses.
  3. Sign up for an email service provider and begin to include opt in forms on various parts of your website.

By offering something of massive value and then asking for an email address, you will be building a list of prospects and customers that will add value to your business online.


Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter.


Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide On How To Twitter, Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.

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How To Capture Prospect’s Email Addresses

Posted on 12 February 2009 by Joel Mark Witt

Here is an audio recording I made about how to capture the emails of your prospects and potential clients.

*This recording was made using my mobile phone on a free service called Utterli.

Email is important. You live and die by your database. So the most important thing to do on your website is get visitors to subscribe to your email list. But you can’t force anyone to subscribe so you need to have a good enticement strategy.

I recommend giving away something of value in return for an email address. Here’s a list of email services that allow you to automate this process.  When someone enters their email address the capture box can automatically take them to a download page. Then on this page you can supply a free eBook, video training, or report to download.

Here is an example. Let’s say you own a tax preparation service business. You should already be developing content to improve people’s lives and help them understand tax laws. Because of this valuable content on your site you are attracting a lot of one-time visitors to read your articles. They are finding your site through social media channels and the search engines. But the goal is to capture these emails so you can follow up with them at a later time and further the relationship or close a sale.

This is where a great email capture system can come in handy. By using an email service provider – you can place a small subscribe box on your site. Then offer something for free. Here’s how it might read for a tax preparation service business.

“Sign up for the tax insider email newsletter today and receive a 14 page free report packed with 10 steps on how to pay 20% lower taxes this year.”

You’ve now offered your prospect a free valuable piece of information in return for her email address. And an email address is really more than simply an email address. You are beginning a relationship with the prospect.

Now you can begin cultivating that relationship by sending email newsletters packed with valuable information and resources. Eventually you will become a trusted source of information in your topic area. Continuing with the tax prep service hypothesis – who do you think these people are going to chose to do their taxes? After you’ve spent weeks or months giving them valuable information they will trust you and turn to you as the expert in your chosen field.

So get signed up with an email service provider. We have a great list here. And begin giving away something of value for free in return for a prospect’s email address. It is one of the best marketing strategies you can implement this year for your business or organization.

Joel Mark Witt is a producer, speaker, and new media leader who writes about social media and its impact in the business world. He is also the Founding Director of Folk Media. Send him an email: joelmarkwitt (at) folkmedia.org or follow him on Twitter.

*Source Image for Article from ToOliver2.

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5 Great Marketing Tools Email Service Providers Offer Businesses

Posted on 09 February 2009 by Joel Mark Witt

Here is an audio recording I made about five great marketing tools most email service providers offer businesses.

*This recording was made using a mobile phone on the free service Utterli.

Still not convinced that you need to get an email service provider for your business or organization? Here are five features you will find most email companies offer. Many of these features are built in to your service package. Visit our email service provider page for a list of great email companies that can help your business go to the next level in email marketing.

1. Autoresponders
These are automatic emails generated at pre-set intervals that will go out to your subscribers. Great for delivering multi-step information or leading prospects through a sales funnel. We currently use Aweber to handle all our autoresponder campaigns.

2. A/B spit testing
This feature allows you to split your subscribers into two lists and test various emails. You can determine the effectiveness of an email campaign based on which segment has more response.

3. Metrics
See how many people clicked on the links in your email. Also some email service providers allow you to get down to the micro level and see exactly who clicked on each link. Great for following up with prospects who showed interest but didn’t buy from your business.

4. RSS & blog feed to email
Have your blog posts automatically sent to your subscribers’ inbox. You control when they get the information and don’t have to rely on them to visit your blog on their own.

5. Surveys
Take digital surveys asking prospects, clients, and subscribers to rate your products and services.

Joel Mark Witt is a producer, speaker, and new media leader who writes about social media and its impact in the business world. He is also the Founding Director of Folk Media. Send him an email: joelmarkwitt (at) folkmedia.org or follow him on Twitter.

*Photo by Jordan Brauner

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