Tag Archive | "find a job"

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How To Use Social Media To Find A Better Job Series

Posted on 02 January 2010 by Joel Mark Witt

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Using social media to find a job online can seem like a dark art. To some it comes easier than others. But there is power in using LinkedIn, Facebook, Twitter and other social media tools when searching for a job.

We put together a 5-part series on using social media to find a better job that lays out some basics.

  • Have A Personal Website Or Blog – The first step to find a better job online is to create and maintain a personal website and presence. We recommend using a free blog to get started.
  • Make Yourself Seen Online – Your career is now in your hands. You can make or break your own success by how you use or don’t use free online tools to get the edge on your competition.
  • Expand Your Network Before You Need It – If you are looking for a better job, there has never been a better time to expand your network. Start now and use the free social media tools available.
  • Connect Offline – Learn to use social media tools during your offline networking and job hunting and you will set yourself up for success.
  • Help Others Get Jobs – You will get what you want (a better job) if you help enough people get what they want.

There you have it. Do you have anything you think is critical to job hunting success with social media? Let us know.


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Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter.

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Learn Social Media

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How To Use Social Media To Find A Better Job (Part 5): Help Others Get Jobs

Posted on 01 January 2010 by Joel Mark Witt

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Zig Ziglar has a very famous quote:

“You Can Only Get What You Want, If You Help Enough Other People Get What They Want.”

Helping other people is good

Not only is it a nice thing to do, but when you help other people you increase your own personal value.

Think about it.

Don’t you remember all the people in your life who helped you get where you are today? Remember that person who introduced you to your current spouse or employer? You value those people because they gave you something.

Of course, when you help people you can also expect the law of reciprocity to take over. By doing something nice for someone they are very likely to help you. But this shouldn’t be your sole motivation to be helpful. Just be helpful.

As a side benefit to helping people online, you will leave a digital legacy of your good deeds. When you leave feedback on someone’s LinkedIn profile, they will obvious see it, but so will everyone else that visits their profile.

Act like a headhunter

Headhunters, those people who recruit executives to work for major corporations, get paid a ton of money. This is because they add tremendous value by connecting seasoned professionals with needy organizations. Your goal is to position yourself as a super-connector of people. We already talked about expanding your network before you need it. Acting like a headhunter goes right along with that philosophy.

Begin to seek both professionals and business owners. Look for common needs and make connections where it makes sense. I’ve done this on multiple occasions. I continually “interview” people I work with and figure out their strengths and talents. Recently, a friend of mine who is a CEO, was looking to fill a position at a medium size marketing and communications company. I was able to recommend an excellent staff person who was looking to find a better job.

How does this play into you getting a job?

What goes around comes around. Help enough people and you will really be helping yourself and adding value to the world.

I personally love helping connect employers with potential talent. On multiple occasions headhunters have called me to ask for staff recommendations for their clients. I know a lot of people, particularly in the social media and online marketing industry. So it is easy for me to help connect others.

Start making connections

It goes without saying that you need to know people before you can begin introducing them to each other.

Get to know people. Period.

Start building your network online and off. Connect, share, help, refer and introduce.

Over the next month see how many people you can introduce to others. Also begin recommending people. LinkedIn makes this very easy. You can write recommendations for those who are in your network. Begin making thoughtful recommendations geared toward employment. In other words, write your recommendation for a potential employer to read.

For example, if your connection is marketing professional, talk about how they improved the bottom line of company XYZ and how much they saved in the ad budget using creative PR strategies. Be specific. Don’t just say “Bob is a great coworker and good guy.” that does nothing to actually help Bob.

Also, don’t forget to make recommendations for vendors, customers, and if you are a nonprofit, volunteers.

In addition to making online recommendations, be sure to send an email to all your contacts offering to be a referral if they ever need one.

Action steps

  1. Go to LinkedIn and make 5 recommendations today. Be specific. If you did your homework from part 3 of this series then you have already connected with all of your Outlook and email contacts.
  2. Repeat step one every day until you’ve recommended every person you’ve ever worked with. Be sure to make the recommendations meaningful and helpful. Don’t recommend someone if you feel that you can’t give them a good recommendation.

Remember, you will get what you want (a better job in this case) if you help other people get what they want. Now go take action and start changing your life.


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Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter.

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Learn Social Media

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How To Use Social Media To Find A Better Job (Part 4): Connect Offline

Posted on 31 December 2009 by Joel Mark Witt

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We are human after all

Some people fear that social media will replaced face-to-face interaction. Not true. I don’t care how well you can use LinkedIn to find a job or network with people, you still need to connect offline. You know…that place called the “real world.”

Social media has blended the offline and online worlds together. In fact the coming generation of users (those teenagers who know nothing else but the Internet and cell phones) can flow between online and offline technology with ease.

But I’m guessing that if you are reading this, you are very clear on the distinction between the offline and online worlds.

Using social media to connect offline in your job search

Social media can be used to augment your offline experiences. This is a freeing statement for a lot of people who fear they have to be huddled up in a dark basement each night pounding out Twitter messages to faceless followers until 3 AM.

I know of one friend who didn’t understand social media at all until he attended a conference where people were exchanging Twitter handles and LinkedIn Profiles. After the conference ended, he received several connection requests and followers. Social media became real to him after he saw it being using in a real networking environment.

In reality we no longer need business cards. You could in essence write down your Twitter @name or LinkedIn profile URL for people to take and connect with you later. But take it one step further. With the ubiquity of mobile phones, you have the power to connect with someone instantly while they are standing next to you. Simply pull up Twitter on your mobile device and punch in their @username to follow them. Instant connection.

Blending offline and online

Before a job interview, learn about a potential employer by following the company Twitter stream. Watch how frequently they post and how many followers they have can tell you a lot about how savvy they are with using social media tools.

Research your future boss by reading her LinkedIn profile. Most likely your potential boss will be using LinkedIn and have information about her work experience, current job responsibilities and possibly even personal links to blogs or photos. All of this information can help you during a real-life interview.

Also be sure to Google the potential company and people who are hiring you. Remember… your potential employer is also searching for you. They will be searching on Goolge, Twitter, LinkedIn¬† and other social media accounts. So do some searches of yourself before you go in. If there is anything questionable that comes up, be ready to address it in the interview.

Action Steps

  1. Print your Twitter @username and LinkedIn URL on your business cards
  2. Ask people you meet for their Twitter handle and use your mobile device to connect with them immediately
  3. Use Google, Twitter and LinkedIn to search for your potential employer and company

The offline and online worlds are blending. Learn to use social media tools during your offline networking and job hunting and you will set yourself up for success. Now go take action.


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Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter.

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Learn Social Media

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