Tag Archive | "Followers"

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25 Ways To Engage With Your Fans and Followers This Holiday Season

Posted on 29 November 2010 by Eric Alpin

It’s that time of year again–the time to put up the lights, buy tacky sweaters, and spend more time with your extended family than you really want. (That is why they call them extended, right?!)

Although you’re busy during the end of November and thru December, you can’t forget about your customers who are still turning to you. This is the busiest time of the year for shopping so if you haven’t used social media at all for your business this year, you may want to start. You can capture A LOT of cliente and customers by simply engaging with them and marketing your awesome products. Even if you have a more robust or labor-intensive product, such as roofing repairs or carpentry, you can still gain exposure because customers are looking to spend that lovely green stuff they’ve earned through holiday bonuses and great grandma Marge.

Here are 25 ways to engage with your customers and clients this holiday season:

Ask…

1. What your customers are planning to do for the holidays
2. Who has or has not done their shopping or who is definitely waiting until the last minute
3. Who has considered donating a gift to an orphanage this holiday season
4. What songs your customers love to listen to around the holidays
5. What traditions your customers engage in
6. What movies your customers love to watch during the holiday season
7. How you can make your customer’s holiday season brighter and better
8. What your customers do when they are snowed in

Post…

1. Images or videos of your office decorated
2. Images of yourself dressed as different holiday characters
3. Holiday specials that your company is offering
4. Your favorite holiday tunes
5. Videos of lights, holiday feasts, or mounds and mounds of gifts
6. Holiday images that your customers have to guess or write captions for
7. Clips from classic holiday movies or TV specials
8. Holiday trivia information or questions
9. Memorable quotes from holiday movies or TV specials

Share…

1. Your favorite holiday memories (and then ask for their favorite memories)
2. Your holiday plans (and then ask your customers what they’ll be doing)
3. What you do with all of the gifts you don’t like or want (and ask your customers what they do)
4. Your favorite holiday dish (and ask your customers what they love to eat)
5. How you get through the holiday season and all of the stress that comes along with it (and ask your customers how they manage)
6. A holiday special offer or a contest for everyone who joins your email list
7. How what your company will be doing for the holidays (donating money to charity, holding a dinner, etc.)
8. Tasty holiday recipes that your customers will enjoy


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Eric-Alpin-Photo
Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

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Asking Questions In Your Status Updates For Social Media Success

Posted on 10 December 2009 by Eric Alpin

status-update-questions

Written By Eric Alpin

So, you are now on Facebook, Twitter, or LinkedIn. You are beginning to add more friends, followers, or connections as each day passes. You’ve gotten accustom to posting daily updates on the status of your life or business. But you feel like there is a void in your status updates or tweets – and rightly so.

Many of the individuals or business that have social networking profiles don’t know how to maximize the potential of status updates. The social networking world is full of, “I just did this” or “We’re doing that.” But, how often do you see a genuine question posed on a social networking site?

Asking a simple question via your status updates or tweets can enhance your social networking presence in three ways: become noticed, initiate conversation, and increase friends and followers.

Questions Help You Get Noticed

If you are following a large number of people or if you have a large lists of friends or connections, you know that keeping up with status updates can be a full-time job. However, most status updates are void of substance. Who cares if Joe is reading a magazine or if it’s dinnertime for Jane? I know that I don’t. I want to see status updates that mean something.

By asking valid questions in your status updates, you stand out. Your status update is not about a magazine or dinner so it catches the eye of others. You almost force your friends, connections, and followers to respond to your question. Instead of posting about dinnertime, post, “It’s almost time to eat and I want to try a new restaurant. Does anyone have any suggestions?” Try to avoid “yes” or “no” questions and be sure to respond to the people who answer your question.

Questions Initiate Conversation

It is interesting to think that some people use social networking tools for everything but socializing. No matter what social networking site you call home, it exists to bring people together. If you don’t connect with others, you aren’t using it to its greatest potential.

Asking questions is a great way to initiate conversation. Not only are you conversing with your friends but they are also conversing with each other. I recently posted a status update about using a Mac and the thread turned into a hardcore Mac vs. PC debate – which I wasn’t even involved in! Two of my friends kept going back and forth until one gave up. Asking questions helps bring out the “social” in social networking.

Questions Increase Friends and Followers

There are different motivations to use social networking sites. One common motivation is to grow and expand your network. Social networking sites, especially Twitter, make this very easy. However, less-than-exciting updates and tweets won’t help generate a bigger and better network.

When you pose a question on a social networking site the desired reaction is to intrigue others. Once you have caught the interest of someone, the chances that they are going to tell others about you are much greater. For example, if I am following you on Twitter and I find value in the information you share, I will recommend you in my Follow Friday tweet. Posing good questions to your network is the first step in becoming a viral personality among social networking sites.

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Eric Alpin is a social media enthusiast, blogger, creative genius, and avid reader.  Eric enjoys maintaining his website, ericalpin.com, editing and shooting video, reading, hanging out with his friends and girlfriend, and playing sports.  Eric works full-time for a telecommunications company in the Baltimore, Md. area and is currently seeking his Bachelor’s Degree in Communication Studies.  Follow him on Twitter or Facebook.

Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide On How To Twitter, Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.

*Photo By makeitgreat

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How To Follow People On Twitter

Posted on 24 September 2009 by Joel Mark Witt

how-to-follow-on-twitter

Why Follow People – Can’t I Just Spread My Messages?

Twitter works best when there is two-way communication

Remember earlier when we said Twitter is a distribution AND discussion platform. You need to be following people so you can listen to what they are saying and converse.

When you follow people – many will follow you back

Just the simple act of following someone prompts them to check out your Twitter page. About half of the people you follow will follow you back. So this is a great way to build your own following.

The secret power of Twitter is in listening – not speaking

You will hear us hit upon this theme over and over in this book. Listening on Twitter is the key. How can you be a leader if all you do is speak?

Twitter is a network

New followers will often find you through other people. The more people you follow, the bigger you are building your network.

What Kind Of People You Should Follow

When you first sign up with Twitter you are going to want to begin following people. The biggest question most people ask is who do I follow?
The best place to start is with a few searches.

Begin by searching keywords and terms used by your customers and prospects. For example, when I initially worked to build up the Maryl.and Z00 Twitter followers, I targeted people who used the terms “M.aryland Z00,” “Z00,” “animals,” “Baltimore,” “safari,” etc. I began following these people. Most of them followed back because the Z00 was of interest to them.

Another useful tool you can use to search businesses and professionals who are using Twitter is Twellow. This is a yellow page listing of all the Twitter users. Be sure to add yourself and your business to this listing.

Visit ExecTweets for a listing of all the executives using Twitter. Scan down through the profiles and see which executives are either competition to your business or would most likely be a great prospect. Follow them. By strategically following key people and businesses – you will be exercising your most critical social media skill…listening.

Super connectors

Super connectors are people who already have massive Twitter followings. These people are usually business leaders, A-list bloggers, media moguls, high profile professionals, etc. By following them and genuinely engaging with them, you are exposed to their networks.

Trending Topics

Another technique you can use to find people to follow is to watch the trending list. If there is a topic that is closely related to your products, services, or industry click on it. You will be presented with a list of people discussing this particular topic.

Once you start following these people you will get a better sense of who you should be following. Many will follow you back.
Thoughts about “spam” and “flooding”

  • Grow your following gradually, rapid growth with uneven following will get noticed and possibly banned from Twitter.
  • Personalize your Twitter posts. Don’t just flood the timeline with a bunch of facts and links to your own stuff.
  • Do not add a link to every tweet.
  • At first you are only limited to following 2000, don’t follow all of them immediately – you could get suspended.

How To Follow People

Basic step-by-step process of following someone:

  1. Click on the username of the person you are thinking about following.
  2. Double check to be certain they are not a spammer.
  3. Click the follow button.


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Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter.

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Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide On How To Twitter, Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.

*Photo By jdeeringdavis

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How To Get Twitter Followers And Increase Twitter Followers

Posted on 25 August 2009 by Joel Mark Witt

Get-Twitter-Followers

Why You Should Focus To Get More Followers On Twitter

People care about numbers – plain and simple.

Don’t listen to anyone who tells you that follower count doesn’t matter. Although you don’t need a million people following you to be positioned as a leader on Twitter – people still consider this as a measurement of success. That’s just the way we humans work.

The number of followers you have is a way for people to quantify and measure your reach and “success” on Twitter. Remember, people need tangible ways to label and sort information. Follower counts are easy to look at and sum up someone’s position and status socially and professionally. One of your goals should be to increase twitter followers.

What Do Top Twitter Followers Look For

Real world connections

If you meet people in the real world that use Twitter your chances of getting them to follow you are high.

Good content

If you produce and post great content that is helpful and valuable, followers will be attracted to you and your business. This is what the top Twitter followers look for – leaders with great content.

Personality

The photo you use on your profile, how your Twitter page looks, and the style you portray also attracts people.

How To Obtain Targeted Followers And Keep Them

Make yourself searchable

Adding yourself to Twitter Directories. Our favorite is Twellow (www.Twellow.com).
Remember that new followers will only see your most recent 20 posts, so make them count.

Leaders follow first

As we mentioned before – search and follow your targeted followers. Leaders take action and reach out first to follow others.

Ride the coattails of successful Tweeters – the Kevin Rose Twitter Method

Find a big player in your industry and begin following their followers. For example if I were an organic food company I would log onto Whole Foods Twitter page (www.Twitter.com/wholefoods) and begin following all the people who follow them. Whole Foods has done all the work for me by collecting the people who are interested in organic food.

Use directories of high profile people

Review these three sites:

Follow your peers

Obviously you don’t live in a bubble. Surely your peers and others in your industry are on Twitter. Follow them.

Add yourself to the following sites:

Another great option to gain more exposure for your Twitter account is to link your Facebook to Twitter.

Get recommended

If you post valuable information, your followers will RT you to their followers. Also try

  • www.Twitter.com/MrTweets Recommendation service
  • Follow Friday is a simple game where you recommend other people on Twitter and they recommend you by using the hashtag #FollowFriday

Put yourself out there

People  won’t follow you if they don’t know you are there, make sure to put yourself out there by adding yourself to the Twitter directories listed in this guide. Also be sure to add your Twitter link to all your communications.

Add your full twitter URL to the following places. Your URL is www.Twitter.com/USERNAME. Be sure to replace “username” with your own username. For example the full Folk Media URL is www.Twitter.com/FolkMedia

Add your URL to:

  • badges/widgets with status or feeds
  • Business Cards
  • Websites
  • Blogs
  • E-mail Signatures
  • Newsletters
  • Presentations (last slide)
  • Promotional products
  • Thoughtfully comment on blogs/articles/forum discussions with links to your Twitter/website
  • Invite your supporters via e-mail blast/newsletter

Get Started

What are you waiting for? Get started now in gaining new Twitter followers and let us know how it goes.


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Joel Mark Witt is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. He is also the Publisher of Folk Media and author of 21 Days To Twitter Leadership Send him an eMail: joelmarkwitt (at) folkmedia.org or follow him on Twitter.

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Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide To Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.

*Photo By ronin691

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Twitter: What Others Are Saying About Folk Media On Twitter

Posted on 24 August 2009 by Joel Mark Witt

Here is what others are saying on Twitter about Folk Media as referenced in this post talking about how to use favorites to get Twitter followers and increase Twitter followers.

Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide To Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.

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Audio: How To Build Twitter Leadership

Posted on 21 August 2009 by Joel Mark Witt

How-To-Twitter-Leadership


Leaders have money,  success and recognition. Any time you have followers – you must have leaders. Twitter is built for leaders.

Here are five social media strategies recorded last week during my daily audio updates on Utterli. (Utterli is a free voice recording service that allows you to record a message using your cell phone and then post that message to the web). .

Monday: Twitter Leadership

Tuesday: Why Become A Leader On Twitter

Wednesday: What Twitter Leaders Can Expect

Thursday: How To Build Twitter Leadership

Friday: Action Steps To Build Twitter Leadership

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Joel Mark Witt is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. He is also the Publisher of Folk Media and author of 21 Days To Twitter Leadership Send him an eMail: joelmarkwitt (at) folkmedia.org or follow him on Twitter.

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Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide To Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.


*Photo By woofer_kyyiv

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