Thus far, we have covered the first three steps in growing your tribe – knowing, believing, and building.  Without these three steps, your tribe would be non-existent or barely hanging on.  If you need a refresher on any of these steps, feel free visit the respective articles before continuing.

Once you have completed the first three steps, it is time to begin persevering.  You’re probably asking, “Why do I need to persevere?”  Well, it’s because you’re going to face adversity, disappointment, and challenges the size of mountains.  If you haven’t encountered the bumpy road yet, count yourself lucky.  However, it’ll come soon enough.

There is good news – difficulties are helpful.  Benjamin Franklin once said, “If it hurts, it instructs.”  We can’t grow and learn if we don’t face difficulties.  Does the student who already knows Geometry learn anything in an Algebra class?  No.  He will learn in a Calculus class when his patience, thinking, and logic are tested.  The same concept is true when you are growing your tribe.  The difficulties within the tribe will ultimately help the tribe in the future.

Also, difficulties make a leader.  In Tribes, Seth Godin states, “Leadership is scarce because few people are willing to go through the discomfort required to lead.” (pg. 55)  The discomforts in life allow for a leader to be shaped and sculpted.

When persevering through tough times, it is important to remember the big picture and to always have one foot forward.  These two concepts will help you turn your darkest night into the brightest day.

The Big Picture

I don’t like to use the term “big picture” too often because it’s overused.  But, in this case, I feel it is necessary to use it.  While growing your tribe, knowing the bigger picture is a necessity.  Remember, you are putting your tribe before yourself.  Humility allows for the bigger picture to come into focus.  With humility, you can see how things connect and you can realize that difficulties will turn positive at some point.

Let me warn you – do not bypass resolving an issue because of the belief that it will work itself out in the end.  Such a mindset will only hurt your tribe and it will diminish your movement.  When a difficult situation arises, address the issue, find a solution that works for all parties involved, and persevere.  The bigger picture, the future if you will, is what matters but you will never see it if you don’t address the conflicts of today.

One Foot Forward

Having one foot forward is the second step in persevering.  The last thing you want is to be idle or moving backward.  However, keeping one foot forward is easier said than done.  Moving forward isn’t about routinely choosing one thing over the other; it is about the risk associated with choosing one thing over the other.

You might think the best option is always the choice with the largest amount of risk.  With the largest amount of risk, there is usually a large amount to gain.  However, this isn’t always the case.  The best choice to make when analyzing risk, especially when growing a tribe, is the choice that is most logical in your situation.  Sometimes it is good to take fewer risks and progressively move forward.  Other times, big risks are ultimately better.  Whatever logically makes the most sense and moves you forward, go for it.

Above all else, always make wise decisions but don’t take a passive approach.  If you boycott risks that move your tribe forward, even the small ones, you are hurting yourself and the progress of the movement.  Be bold in your choices.  Reluctance is not perseverance.

Also, you want to get in the habit of consulting your tribe, or at least a few of its trusted members, before making a decision.  This will hold you accountable and show you are the leader to claim to be – trustworthy and humble.

Moving forward prevents stagnation and boredom within your tribe.  In order to grow and to enhance your movement, one foot must always be in from of the other.

Perseverance is a necessary part of growing your tribe.  Conflicts will arise and choices will need to be made.  When persevering, recognize the bigger picture and always progress forward.  Without seeing the bigger picture, your needs are put before the needs of the tribe.  It’s not about you; it’s about them.  As you’re making choices, remember that the question isn’t “How can I move forward?”  The question is “Am I willing to take the risk to move forward?”

When you feel knocked down and hopeless, remember this quote from Godin, “One person with a persistent vision can make change happen.” (pg. 77)  Go.  Lead.  Persevere.

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Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by kk+

We discussed that the first step in building a tribe was all about knowing – knowing yourself, your potential tribe, and the goals of your tribe.  It is critical to have an understanding of this information because this will serve as the foundation for your tribe.  Without knowing yourself, your tribe, or the goals of your tribe, you will be out of touch with yourself and your followers.

After you have discovered that you display genuine leadership characteristics and that your tribe is waiting, you must believe in your tribe and yourself.  As the leader, if you believe in what you’re doing, your tribe will believe, too.  In his book, Tribes, Seth Godin notes “Tribes are about faith – about belief in an idea and in a community.  And they are grounded in respect and admiration for the leader of the tribe and for the other members as well.” (pg. 9)  Belief goes a long way when establishing your tribe.

Believe in Yourself

In a society that dwells on failures and fallacies, it is sometimes hard to believe in yourself.  All to often, once you believe in yourself, someone calls you out and shatters your high self esteem.  As the leader of a tribe, it is important to always believe in yourself, even when the critics are tearing you down.  How do you expect someone else to buy into your message if you don’t believe what you’re saying?

Individuals often criticize because someone is being different.  This can range from dressing differently to reinventing processes in the office.  Everyone loves to criticize the revolutionaries of our society.

However, revolutionaries are leaders.

Think about this: how do things change?  How does new legislation pass?  How does a new style of music catch on?  How do new company policies take effect?  Everything changes because people are willing to step up, take a risk, and stick around to see what happens.

Godin states, “Heretics must believe.  More than anyone else in an organization, it’s the person who’s challenging the status quo, the one who is daring to be great, who is truly present and not just punching a clock who must have confidence in her beliefs.” (pg. 49, emphasis Godin)”

Commit to yourself and believe in what you’re doing, no matter what the critics are saying.

Believe in Others

After believing in yourself, you must believe in your tribe.  When you believe in your tribe, awesome things happen.  Seemingly impossible tasks are completed and your tribe begins to function as a community.  Belief breaks down barriers.

Although believing in your tribe is essential, it is not enough; you must convey your belief.  Your tribe must feel like they are trusted.  A great way to convey your belief is to have uninhibited communication between the tribe leader and members.  Communication without barriers gives your followers the notion that you trust them and are confident in their ability to function as a tribe.  Once your tribe feels trusted, they will begin to spread the word about your movement and before you know it, your tribe begins to grow.  Without belief in others, your tribe will slowly fade.

Having faith in yourself and others is the second essential step in growing your tribe.  If you don’t believe in yourself, who do you think will believe in you?  If you don’t believe in others, how will your tribe connect and grow?  Belief, simply stated, is the lifeblood of your tribe.  Don’t go without it.

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Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by Clearly Ambiguous

Series Introduction

I have been a huge fan of Seth Godin’s Tribes since I picked it up in my local bookstore.  The book is short and to the point with its message: the world needs everyone to be a leader.  Although the book goes into detail about the attributes of a tribe leader, it does not contain instructions for gathering a tribe or leading.  Each tribe is different; therefore, there is not a universal way to gather and lead.

To get us on the same page, we will use Godin’s definition of tribe throughout this series.  He defines tribe as “a group of people connected to one another, connected to a leader, and connected to an idea.” (pg. 1)

As Godin points out, there are characteristics and qualities that each tribe shares.  I have defined these qualities as knowing, believing, building, persevering, and growing.  I will be expanding on each of the six attributes as the series progresses.  Also, I highly recommend reading Tribes when you have the time.  It is a short but powerful read that has the ability to revolutionize your business and life.  (Feel free to read my review of the book.)

The Basics of Knowing

The first step in growing your tribe is to know yourself, your potential tribe, and the tribe’s goals.  Without a firm grasp on these three things, your leadership and your tribe will most likely be unsuccessful.  However, if you have a complete understanding of each area, you will have a solid foundation for change and a productive tribe.

Know Yourself

As you begin to lead, you need the ability to ask yourself the tough questions and to engage with honest answers.  How did you lead in the past?  Was it successful?  What critiques did you received about your leadership?  All of these questions are great starting points in order to grasp your motivation.  Be sure to ask questions that begin with “What” and “How.”  When you begin to ask questions that start with “Who” and “Why,” you begin to go down the wrong lines of questioning and can get into some dangerous territory. (Miller, 2004)

After you have answered the tough questions, see if your answers align with the qualities of a leader.  Do you display humility instead of selfishness?  Are you generous?  Do you take advantage of the opportunities given to you?  Are you able to stand up for your beliefs and ideas?  If you answered “no” to any of the questions above, hope is not lost.  Take the time to reassess your priorities, implement changes to align with positive leadership qualities, and then ask the tough questions again.

Here are a few quotes from Tribes regarding the various leadership qualities noted above…

“Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can.” (pg. 7)

“The question isn’t, Is it possible for me to do that?  Now, the questions is, Will I choose to do it?” (pg. 8 )

Know Your Potential Tribe

Once you have taken part in some self-reflection, it’s time to get to know your potential followers.  The first step in this process is realizing that everyone wants to be part of a group.  In Tribes, Godin states, “Human beings can’t help it: we need to belong.  One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute (and to take from) a group of like-minded people.” (pg. 3)  In a nutshell, if you become a leader, there is a good chance that you will have people willing to follow you.

It is important that you stay away from the misconception that every person will follow your lead.  It is not practical to think everyone will be jumping at the opportunity to join your tribe.  Not everyone shares the same traits or preferences.  Sally, the office accountant, probably doesn’t like the same type of music as your neighbor’s son, James.  However, it is critical to realize that there are people who will serve as your tribe.  You just need to reach them, engage them, and let them know that they belong to a group consisting of people with similar interests.

Also, knowing your tribe and building your tribe are two different steps that require different resources.  We will learn about building your tribe in part three.

Know What Your Tribe Will Accomplish

If you take a look at the heading for this section, you will notice that I did not state, “Knowing Your Goals.”  Why not?  Because you are different than your tribe.

When you are leading a tribe, there is no time for a personal agenda.  Your goals go out the window and the goals of the tribe come into view.  When Godin recalls a time earlier in his life, he notes, “Everything I did was for us, not for me.” (pg. 30, emphasis Godin.)  It is paramount to take an attitude of humility when leading a tribe.  If you don’t, no one will want to follow you.

Once you have realized that your goals do not exist and that the tribe functions for the betterment of the tribe, begin to understand what the tribe can accomplish.  Dream big.  Anything can happen when a tribe is inspired.

A few guiding questions might be…

• What are some goals for the tribe?
• How will the tribe communicate?
• What objectives need to be met in order for the tribe to meet its goals?
• How will the tribe begin to organize itself?

These questions may be tough for you to answer at this moment but that is a good thing.  These questions aren’t about you; they are about your tribe.

After knowing yourself, your potential tribe, and the goals of your tribe, you will have a solid foundation for the growth of your tribe.  Without this foundation, your tribe ventures into dangerous territory.  Remember, an unmovable foundation can be the beginning of great things.

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Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

Photo by dbking