This post was written by guest author Baltimore Chop.

Everyone knows that social media users tend to be pretty savvy, at least about social media topics. What escapes most business though is that they’re also the most savvy customers you’ll ever encounter. As a business, brand, band or non-profit you need to be equally savvy. Its not quite as easy as just creating a few profiles and promoting as hard as you can. Many businesses are unwittingly turning customers off with their poor social media tactics.

Here are ten common mistakes that businesses make online every day, and which the savvy marketer will avoid at all costs.

1. Always Be Closing. It can be tempting to use social media to do nothing but sell, sell, sell all day every day. You must keep in mind though that your customers generally use social sites for fun and relaxation. If they’ve given you the privelege of connecting with you online, don’t abuse it by over-selling to them.

2. Offer ’specials’ that aren’t special. Lots of thirsty people would be glad to hear about a $1 beer special, but if all you’ve got to offer is $4 Guinness’ on Tuesday from 4-7 pm, all you’re really doing in producing noise and static. When you promote specials, make sure your customers are actually getting a deal. The rest will take care of itself.

3. Overscheduling. There’s one certain non-profit here in Baltimore that holds fundraisers once a month. They’re a great cause and very web-savvy, but they spend a month promoting April’s event, and then immediately begin promoting May’s event, which becomes tedious quickly. Schedule special events carefully and promote them with increasing frequency as the date approaches.

4. Begging for attention. There’s an ongoing trend in which large foundations will grant money to the non-profit or project that garners the most support in a poll. While this works in theory, it often devolves into a rigged-up popularity contest, and can result in donor fatigue the same way repeated appeals for donations can. Try to never appear desperate online for any reason.

5. Treating social media as one-way communication. Everyone understands the importance of being able to talk to customers, but just as important is the ability to listen. If you’re not hearing and responding to feedback online, you’re making your customers feel un-valued and missing out on potential future sales and ideas for improvement. If they talk to you, talk back.

6. Market behind the curve. Don’t wait until Sunday morning to mention you’re serving brunch. Don’t promote your band’s Saturday gig on Friday. If your customers have already made plans, they’re not likely to change them on your account. Anticipate people’s needs and fill those needs before the customer finds someone else to.

7. Competing with the competition. It sounds counterintuitive, but you should absolutely cooperate with the competition online. When a Baltimore nightclub flooded on a recent weekend, it was easily able to move it’s events to other venues, in part because it had those venues as co-operative contacts on social media sites. This example holds for all types of business. If you send someone else customers, they’ll probably send some your way as well.

8. Being unaware of the competition. This can easily lead to redundancies and confused customers, sort of like two women at a party wearing the same dress. It’s important to be aware of what others are doing in your field and plan your strategies accordingly. This is true both online and off.

9. Poor site design. Many social media sites like Twitter and Myspace give users a lot of control over their page design. Use this as an opportunity to re-inforce your brand, but don’t overdo it. Some pages can take forever to load, and when they do they’re virtually un-readable. If your page is hard to read, people will not read it. Period.

10. Fail to update regularly. If your contacts want to know what’s going on with you, they may not surf over to your website, but if they’re already on Facebook, they may look you up there. If the newest information they find there is two weeks old they’re going to be unimpressed, and likely turn their attention somewhere else. Using social media has to be an ongoing and constant commitment.

What can you do? Take a few minutes today to look over your social media pages and try to identify these specific problems. Look at them they way you imagine a customer would, or better yet, ask some actual customers if you’re guilty of these social media sins. Asking customers to criticize you can be painful and uncomfortable, but will be worth it in the long run.

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The Baltimore Chop is an anonymous blogger based in North Baltimore. The Baltimore Chop Blog is updated daily and covers Baltimore’s indie scene, cultural events, and the people and places that make Baltimore the Greatest City in America. .

*Photo by Ilco

This article was written by guest blogger Chris Tompkins.

Do you have a Google Adwords campaign that is a total stinker? How about a great click rate on your ad but the conversion on your site is less than stellar? Believe me, we have all been there. This can be especially true if you have many different products you are trying to promote in different ads and then visitors become confused and don’t stick around on your site. It can really leave you pulling your hair out.

This is why I suggest trying out a landing page. If done correctly, it can maximize your conversion rate and your budget. Rather than “clicking through” to your website, you will send viewers to a dynamic product/service specific landing page.

A landing page (also known as a “squeeze page”) is a web page that is best used to convert leads from media and online advertising, direct mail offers, methods of promotion. You might consider using a landing page rather than your website because the landing page will sell or promote a specific product or service – the item your visitor is interested in. For example, rather than featuring all of the services you offer at your toy company like your website would, your landing page would focus only on your strategy board games for teens.

Here are some quick tips about setting up your landing page:

• It should be hosted at a different domain than your business (so instead of www.thetoybox.com/teenstrategygames, the landing page domain would be simply www.teenstrategygames.com).
• Since you are not confined to the design structure of your website, you have full freedom to create a new layout and design.
• The copy is written to be much more compelling and sales oriented than your business site and blog in order to convert a prospect.
• Offer at a minimum one or more incentive(s) to drive conversion.
• Your landing page will contain (sometimes numerous) opt-in boxes that support conversion.

The most important part of the landing page is arguably the copy. When writing the copy for your landing page, keep your Google Adwords advertisement handy. Your landing page needs to be the natural progression from the prospect clicking on the ad to reaching your “landing page.” Remember, in this day and age, “bait and switch” techniques are old hat.

Make sure that your headline reflects the message on your ad. For example, if your Google ad says about “The Secret to Wrinkle Free Skin” then the headline on your landing page needs to be “Want to Learn the Secret to Wrinkle Free Skin in 7 Days?”

Make sure that your landing page is full of valuable information that builds the credibility of you and your business. Make liberal use of quotes from famous clients, testimonials, video, graphs, press coverage, awards…basically anything that makes you stand out among the crowd. If you have a lot of this information to share, it could result in a long page – but not to worry. Even with longer pages, the effects can be astounding. In the same manner, short and powerful landing pages can be just as effective!

Since your page is built around an offer, there are two things you need: an attractive incentive and opt-in technology. Free evaluations, free consultations, eBooks, eCourses and reports can work wonders in terms of attracting consumers.

For a short, one screen landing page, one opt-in box is sufficient. As a rule, for every screen length, you should add one and a half opt-ins to the body copy of your landing page. This is a good measure as to how many times you should request this information. Don’t worry if it seems redundant. People scan the copy on landing pages, so many times they will not read every word you have written. With that in mind, you want to make sure you don’t miss one opportunity to generate a lead!

However, remember that nothing is full proof. You must keep a close eye on the effectiveness of your pages. A simple headline tweak, color change, or testimonial addition can swing the conversion rate either way. View your landing page as a “real time” experiment and make sure to install Google Analytics to track the activity. Measure one week against the next, and tweak where needed. Also, note that there is no such thing as too many squeeze pages. If you have 100 products, you can make 100 squeeze pages. Overall, the goal is to be as targeted and completely aligned with the messages of your marketing plan.

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Chris is the CEO of Go! Media International, LLC – an integrated marketing firm specializing in cutting edge social media strategy and online marketing campaigns. Chris is a fundamental supporter of education in the online marketing technology sector (for companies and individuals) and speaks at national and international conferences alike. If you’d like to find out more, visit his blog or follow him on Twitter.

*Photo by PinkShot

This article was written by Chris Tompkins

I often notice individuals jumping headfirst into online marketing, whether it be social networks, blogs, micro-blogs (like Twitter) and other online channels. The main issue with this strategy is that many times their shared communications seem canned, the tone is a bit off, the message is not cohesive and the approach, at times, can be rather aggressive.

You know who they are.  When you encounter someone like this, you say things like: “Why are you just barging into my universe?” “Stop selling to me!” “Spammer!”

It isn’t just you. A lot of people feel the same way.  And, in the online world, they shout it so everyone can hear. Loudly.

First things first: the wonderful world of online marketing is different than the wonderful world of traditional marketing. Although they have many things in common (target markets, messages, distribute collateral, market research), the approach is vastly different.

The difference is that social networks and online communications are not just pushing the message through the channel.  Instead, they are about building relationships and having conversations. Read that sentence again. Relationships and conversations.

With that in mind, here are two steps you need to follow to stay in the game. If you have been entrenched in social media marketing for quite some time, then these tips will keep you fresh. Brand new and desperate to see what everyone is talking about? These two resolutions should help you enter the online marketplace with more ease.

Step 1:  Listen, Watch and Monitor the Activity Before Joining the Discussion

The mistake many of us make is that we don’t listen before we leap. Our gut instinct is to stick to the same communication style as our email blasts, corporate website or our “business speak.”

I’m not saying its a bad way to go, but if you are going to talk that way then you better make make sure everyone else is speaking your language.

Go to sites like LinkedIn, Twitter and Facebook and look around. Go into the groups section on LinkedIn and Facebook and use the search function to find groups relevant to your professional interests. Look at the discussion topics, how people are conversing in each topic, and check the level of activity. Anyone providing links to video or audio? Click, watch and listen.

Also, LinkedIn and Facebook have a main micro-blog wall (they call it “Status Updates”). See how people are interacting, watch how they speak.

Twitter is more tricky; my tip is to download TweetDeck. It is a third party platform that helps you listen in a fast and efficient way. You can search for people talking about relevant topics to your business, your company and even you! Before you send out your first “tweet”, check out TweetDeck and size up the playing field.

Step 2: Plan Before You Dive

If you are going to begin engaging with the global online audience, it’s important to get your act together first. Stop and think for a minute. Would you execute a branding or PR initiative without at least a plan outline?

Sit down and identify what you want to get out of this. This can be the hardest step. Without full knowledge about what you can expect, it is hard to identify what your goals should even be. My advice is to be realistic, honest and take into consideration what the medium is all about. If you are thinking about SEO, direct response advertising or pay-per-click Google ads, then you will think in terms of hits to your online point-of-sale. The social media market has elements of this, but the purpose is to position yourself as an expert, increase visibility to you and your brand, build relationships that will in turn build your business and more.

Think about your purpose, your field of expertise and what value you can offer to others. Once you pinpoint that, you can identify the sites you want to focus on, the methods you want to employ and targets you want to hit.

Wrap it up

I really can’t stress how important it is to take the time to check out the playing field before you jump in headfirst. I think the real point here is that you wouldn’t sink $100,000 in a direct marketing initiative without making sure of the integrity of the mailing list. You would never spend $15,000 a week on an English speaking call center who is calling a Spanish speaking market.

At the end of the day it is Marketing 101. Learn where your market is, what they are saying and then plan how you are going to join the conversation. Then start talking.

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Chris is the CEO of Go! Media International, LLC – an integrated marketing firm specializing in cutting edge social media strategy and online marketing campaigns. Chris is a fundamental supporter of education in the online marketing technology sector (for companies and individuals) and speaks at national and international conferences alike. If you’d like to find out more, visit his blog or follow him on Twitter.

*Photo by Watje11

Why You Need To Sell Twitter To Your Boss

Your boss (or executives) stand between you and your organization using Twitter. Before you can get your boss to buy-in – you need to arm yourself with the facts.

Ask any professional or business owner why they use Twitter and you will get many different answers. Here are a few ways people are using Twitter.

Distribute Company Info

Every organization has information they need to get out to the public, employees, stockholders, or constituents. These include press releases, memos, news items, etc. Twitter is a great mechanism to use for these short, informal alerts.

Get feedback

Twitter can be used as a feedback loop for your organization. It is great for asking for comments and responses from clients, customers, and prospects in real time.

Search the current conversation

Twitter is a giant public text conversation. The text is short, concise, and searchable. When you have the power to search what millions of people are talking about right now, you wield power for your organization’s marketing and communication efforts.

Twitter automatically lists the current top trending topics on your main page. You can scan over these and begin to see trends and how they catch on with Twitter users.

Search your industry or competitors

You can bet that other businesses and organizations are harnessing the power of Twitter. Because of Twitter’s powerful real-time search features, you are able to keep track of your industry including your competitors. Also you can search for product announcements, company news, and key leaders in your industry.

What The Heck Is Twitter Anyway?

Twitter is sort of like a hammer

Much like a hammer, Twitter is a tool. It is an online tool for posting short messages (140 characters in length) to the internet. That’s it. Nothing more – nothing less.

But like any tool, Twitter can be used for various purposes. The same hammer can be used to hang a picture in your living room or build a house. The tool itself is neutral. It is inanimate.

Twitter is the same way. It can be used to keep in touch with friends or family, get on-the-ground breaking news from reporters, or be used to market products and services.

Watch a short video: What Is Twitter?

But Twitter is more than a tool – it’s a platform for leadership.

For the smart PR professional or marketer, Twitter is a PLATFORM that gets your ideas and thoughts to the world. Much like Oprah uses television to reach her audience or Stephen Covey uses books, you can use Twitter to become a thought leader in your industry. This is powerful.

Twitter Is A Distribution Platform

Simply put – Twitter allows you to DISTRIBUTE information to people who follow you. This information can be links, resources, tips, ideas, questions, etc.

Twitter Is A Discussion Platform

But Twitter is also a feedback platform. You can get response, in real time from those who you are connected to online.

How You Can Sell Twitter To Your Boss

You must first sell to yourself

It goes without saying, that you must first realize the power of Twitter before you can boast the virtues to others. Spend the time absorbing the benefits. Understand Twitter and its power for yourself.

Twitter is where the people are. That’s worth repeating. Twitter is WHERE the PEOPLE are. If your business reaches out to people – then this is the platform you need to be using.

Show your boss metrics (keep score and show the points)

Metrics are key to showing your boss the value of Twitter and social media. There are many tools that you can use to track Twitter click through rates – and online mentions.

Feedback

Imagine having a superpower that allows you to listen when people talk about you behind your back. It is possible. Twitter Search will allow you to do just that. It is easy to work up searches that show your boss what people are already saying about your business or industry. People are most likely talking about you or your industry. Show your boss the data.

Highlight some key organizations who are using Twitter

There is nothing like good old competition that will motivate bosses at any level. Show your boss the competition and how they are using Twitter. Search for competitors and industry leaders. They are out there. Your boss won’t be able to resist.

Show your boss how people are engaged with online media

Don’t forget – social media is more about engagement than numbers. You may launch your official company Twitter and end up with low numbers at first.  But, keep in mind, the people who are visiting may tend to be targeted and more valuable. Plus when your audience is engaged, they end up becoming long-term readers and customers.

It is important to explain this to your executives. Success in online social media takes time and investment. Your biggest role as “social media champion” for your organization is to educate those around you. They may not understand the power and value of social media like you do.

You need to give them statistics, examples, case studies, and proof that social media is not a waste of time. In fact, in the current economic climate, social media may end up saving many businesses who can’t afford to advertise like they once did. Who knows – maybe you’ll be the hero who took some risk and saved your company. That’s worth a raise and promotion – right?

Consider risking your job for the sake of your career

If all of the above suggestions fail and your boss won’t budge, consider risking your job for the sake of your career. Most likely if your boss is that opposed to Twitter and social media, then he/she has no clue about how it works. So you can probably get away with posting to Twitter and they will never know. At the same time, you will be building up your company and your own career in the process. It is risky – but what good things in life don’t involve some risk?

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Joel Mark Witt is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. He is also the Publisher of Folk Media and author of 21 Days To Twitter Leadership Send him an eMail: joelmarkwitt (at) folkmedia.org or follow him on Twitter.

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Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide To Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.

*Hammer Photo By Darren Hester
*Tightrope Photo By frankh

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People think in stories and narratives – not in data and facts. Is your business taking advantage of the storytelling abilities online? In this audio series we cover the four “C’s” of building a business narrative: Content, Characters, Crowd, and Capitalize.

Here are five social media strategies recorded last week during my daily audio updates on Utterli. (Utterli is a free voice recording service that allows you to record a message using your cell phone and then post that message to the web). .

Monday: Building A Business Narrative

Tuesday: Business Narrative: Content

Wednesday: Business Narrative: Characters

Thursday: Business Narrative: Crowd

Friday: Business Narrative: Capitalize

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Joel Mark Witt is a producer, speaker, and new media leader who writes about social media and its impact in the business world. He is also the Founding Director of Folk Media. Send him an eMail: joelmarkwitt (at) folkmedia.org or follow him on Twitter.

Subscribe to the Folk Media Insider eNewsletter. It’s a free monthly newsletter packed with tips, tools, strategies and resources to take your business to the next level online.

*Photo by Olivander

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With direct marketing you are asking your prospects and customers to take a specific action. Brand marketing is simply promoting your brand.

Pepsi commercials during the Superbowl are great examples of brand marketing. A credit card offer mailed to you through the post office is a great example of direct marketing. I’ve outlined several specific ways to apply direct marketing to your social media business strategy.

Here are five social media strategies recorded last week during my daily audio updates on Utterli. (Utterli is a free voice recording service that allows you to record a message using your cell phone and then post that message to the web). .

Monday: Direct Marketing For Social Media

Tuesday: Direct Marketing: Get Attention

Wednesday: Direct Marketing: Get Permission

Thursday: Direct Marketing: Build A Relationship

Friday: Direct Marketing: Make Your Offer

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Joel Mark Witt is a producer, speaker, and new media leader who writes about social media and its impact in the business world. He is also the Founding Director of Folk Media. Send him an eMail: joelmarkwitt (at) folkmedia.org or follow him on Twitter.

Subscribe to the Folk Media Insider eNewsletter. It’s a free monthly newsletter packed with tips, tools, strategies and resources to take your business to the next level online.

*Photo by zen

There are many news-worthy aspects of your business or non-profit that don’t fit into the “press-release-driven mainstream media.” There are many times when your organization has what we call casual news. In the recent past there was no place for this type of news to find an audience. But the Internet has changed everything. News that would once fly under the radar can find a home on your blog, YouTube, Twitter, or a number of other sites.

Here are five social media strategies recorded last week during my daily audio updates on Utterli. (Utterli is a free voice recording service that allows you to record a message using your cell phone and then post that message to the web). .

Monday: Casual News Explained

Tuesday: Casual News: Find And Tell Stories

Wednesday: Casual News: Story, Drama, Conflict

Thursday: Casual News: Add Value – Be Helpful

Friday: Casual News: Think Like A Media Organization

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Joel Mark Witt is a producer, speaker, and new media leader who writes about social media and its impact in the business world. He is also the Founding Director of Folk Media. Send him an eMail: joelmarkwitt (at) folkmedia.org or follow him on Twitter.

Subscribe to the Folk Media Insider eNewsletter. It’s a free monthly newsletter packed with tips, tools, strategies and resources to take your business to the next level online.

*Photo by Matt Callow

What separates someone who claims to be a social media expert and one who actually is a social media expert? Social media marketing metrics.

Metrics are the lifeblood of marketing in our fractured and currently unstable economy. Without a target and measurement system in place – you are dumping your social media dollars into pots of dimly viewable sewage water.

As a business owner or professional – please be wary of those “social media experts” who tell you that the value of social media can’t be measured.

Bull crap.

I am under the conviction – that if it can’t be measured – it doesn’t exist. This year (2009) you are going to see a lot of companies wake up and realize that they have to justify the dollars they are spending in social media. Yes social media seems low cost and “free” at times. But to do it right takes investment – both time and money.

With business investment comes ROI tracking and measurement. Simple business and marketing principles still apply and no amount of social media hype will be able to persuade smart marketing folks in the future to abandon these.

Your business can and should be tracking how your social media efforts are playing out. There are tools available now and more coming in the future that will enable you to track results from your campaigns and online communication strategies.

There are some really smart companies who get this whole measurement thing. Tubemogul in the video space, Google in the  site analytics space, Hootsuite in the Twitter realm, and Facebook does a great job in monitoring activity on business fan pages.

For those of you wanting to start right now – here are some ideas for tracking your social media strategies.

• Set up a monitoring systemSocial media starts with listening. Listen to the current conversation before you begin talking. This is the first step in measuring. Measure what is already there. Using tools like Twitter Search and Google Analytics is a great start. Hootsuite will allow you to shorten your Twitter URLs and then track the number of clicks they get. Facebook allows you to see fan page hits and demographics for your users.

• Decide on messaging & monitor responseWhat is your core business message? Starbucks -  for example – puts out the message that no matter your income level – you can have an exotic $4 latte that will make you feel good. Starbucks sells a little luxury during the normal workday. Your company has a core message also – what is it? Be sure to have your employees know and understand this for when they respond on the social web.

• Tag team the responsesBy having your employees understand your messaging platform – you empower them to help monitor the chatter that is happening online. Responding is key to conversation. If your company doesn’t respond in a timely fashion -  you are missing out on the power of social media. Delegate to other staff members and have them help with blog posts – Twitter posts – and Facebook comments.

• End at the beginningBookend your strategy with a monitoring system. Continue to follow through on conversations. Tweak your messages based on click-throughs and comments.

In the early days of social media, measurement was difficult and viewed by some as unnecessary. Today the viewpoints are changing. If you are a business owner or director of marketing – you know that guesswork doesn’t work. You must have a systematic and measurable process for social media marketing.

In the coming weeks we will revisit this topic and post about specific techniques you can employ to market on the social web. Let us know what questions you have by commenting below or on Twitter.

Joel Mark Witt is a producer, speaker, and new media leader who writes about social media and its impact in the business world. He is also the Founding Director of Folk Media. Send him an eMail: joelmarkwitt (at) folkmedia.org or follow him on Twitter.

* Photo by Darren Hester

Subscribe to the Folk Media Insider eNewsletter. It’s a free monthly newsletter packed with tips, tools, strategies and resources to take your business to the next level online.

Facebook is a great marketing tool for your business. With the new fan page redesign, your business has been handed a gift – a powerful marketing tool. I’ve outlined 12 ways to use Facebook to promote your business or organization.

1. Make your brand known.
Facebook is a great place to spread the word to potential customers and clients.

2. Get “buy-in” by gathering fans.
Having people become fans of your page shows their higher level of interest in what you have to offer.

3. Get feedback.
Customers and clients can post comments and suggestions.

4. Collect data on your customers.
Facebook fan pages have built in stays that can help you see the type of people who are visiting your page.

5. You gain permission to market to people.
Fans of your business page are giving you permission to continue a relationship with them.

6. Broadcast events.
Facebook allows you to create events on your page and then invite people to attend. When the RSVP it shows up in their timeline for their friends to see.

7. Advertise directly.
You can purchase ads through Facebook and target specific demographics, geographic locations and age groups.

8. Host your own show inside Facebook.
Publish your own videos inside the Facebook video player.

9. Publish a blog inside Facebook.
Update short posts directly in the status updates. Plus you can use an RSS application to import your current blog.

10. Create an application and distribute.
This will take either know-how or money. But an application can spread virally if it is made well.

11. Hold a contest on your fan page.
Start by offering discounts or actual product. Try to tie the contest into your fans sharing it with their friends.

12. Get your fans to tag photos.
Upload pictures of your fans and ask them to tag themselves and their friends.

Do you have a tip on how to use Facebook to market your business? Let us know. We’d love to feature it here on Folk Media.

Joel Mark Witt is a producer, speaker, and new media leader who writes about social media and its impact in the business world. He is also the Founding Director of Folk Media. Send him an email: joelmarkwitt (at) folkmedia.org or follow him on Twitter.

* Photo by Scott Beale / Laughing Squid

I’m sure you’ve heard of Facebook. With over 480,000 new users joining each day – it is the fastest growing social networking site on the web. There are many reasons why your business might want to consider creating a Facebook fan page. I’ve outlined three of them here.

1. Everybody is on Facebook.

Okay – not everybody. But there are over 175 million people using Facebook. If it were a country, it would be the sixth most populated country in the world. Your business has the potential to reach this audience – for free.  The best way to have a business presence online is to set up a Facebook fan page. You can do this for free here.

Someone at your company will need to create a personal profile in order to do this. Most likely someone at your businesses or organization already has a Facebook account for personal use. Don’t worry – the personal account is only used to set up the business page. None of your personal information will be shared on the business page.

2. Facebook is a great place to distribute your company information.

Facebook fan pages allow businesses and organizations a place to create event listings, post their business hours and contact information, and even display photos, text, and online articles. These tools are great to display information. Your business most likely has a website already – but do you have the potential to reach over 175 million people with that site?

3. Facebook allows a two-way conversation with your customers and clients.

It works as a great feedback loop. Because a discussion feature comes pre-built into the page you can carry on discussions with your customers, take surveys, and gather feedback. Plus – you create “buy-in” when a client or customer becomes a fan of your page. They are basically raising their hand to say “Yes I want to continue a relationship with your business.”

To sum it up – Facebook is a great place to start if you are new to all this social media stuff. Because changes are coming for how you will do business. These changes are at the very foundation of how people communicate and interact online and off. If you really want to stay in the loop subscribe for free to the Folk Media newsletter.

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Joel Mark Witt is a producer, speaker, and new media leader who writes about social media and its impact in the business world. He is also the Founding Director of Folk Media. Send him an email: joelmarkwitt (at) folkmedia.org or follow him on Twitter.