Tag Archive | "mobile"

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Hedging Your Bets on Mobile Social Media: It’s Changing Things

Posted on 13 October 2010 by Eric Alpin

You’ve heard it said many times before–social media is here to stay. The personal interactions that come from social media are what customers are now craving. Big businesses, call centers, and the “everyone is the same” approach is getting less popular as time moves on. It’s time to revolutionize business and gear your business toward a more personal approach and right now, social media is the way to accomplish that task.

However, have you considered mobile social media? Have you, or your bosses, even considered Twitter and Facebook applications for mobile devices, mobile versions of your blog or website, or giving your employees access to company accounts from their mobile devices? If you’re sheepishly shaking your head in confusion, you’re in good company. If you have thought of those things before, props to you. Either way, this post will help you gain traction in the mobile social media market.

Where is this coming from?

Big businesses and “experts” are showing us that you need to have a social media presence to stay in new age customers. Subscribers are no longer picking up to phone to have their issues fixed; they’re expecting someone to help them when they gripe about service on Twitter or their blog. So why do we now need to take it a step further and go mobile?

Recent studies have found that more people are beginning to use mobile social media applications, such as the official Facebook application for the iPhone and the many Twitter apps. When your customers change the way they contact your business, you need to follow suite. Since people are no longer waiting until they get to a computer to reach you, your business needs to make a concerted effort to meet them where they are.

If you don’t reach your customers when they need you, they will take their business to someone who will.

What can I do?

It may sound like the entire world is changing and that you will need to revamp your entire social media process but I’m fairly confident you have most of the elements in place to take your social media campaign to the next level.

First, make sure that you have decided on a timetable for addressing customer issues. If you are a smaller business, chance are that you don’t need to give an immediate response to inquiries. However, if you’re a larger business with many clients or you provide a service that people need (plumbing repair, roofing repair, etc.), you want to make sure that you can respond to customer when they need you. Design a plan for responding to customers in a timely manner, both phone and via social media.

After you have established this timeframe, begin to take steps toward actualizing this goal. For example, if you decide to respond to any customer inquiries within 24 hours, what do you need to make this happen? Do you need someone checking voicemails and Facebook each day? If your response time is 12 hours, who do you have to respond to issues in the middle of the night? Lay out a plan to make your timeframe a reality.

Finally, turn your timeframe into a guarantee for customers. Advertise that you respond to customers within 12 hours, no matter their form of contact. Make them aware of your dedication to them. If they don’t know how you can serve them, they won’t come to join your team.

Further Action Steps

Here are some additional steps for you to take in order to make the most from mobile social media use:

  • Design a mobile-friendly website. Most sites have plugins that you can install that will do this automatically for you. If customers pull you up on the go, make their experience easy.
  • Look into gaining access to company social media accounts from a business mobile device. If you’re the head of the social media marketing department, it might be best for you to have a way of responding to customer inquiries when you’re at off-site meetings or visiting clients.
  • Respond to this post with any comments you may have. We’d love to hear your thoughts!
  • Share this article via your favorite social media site.


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Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by cyrillicus

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Using WordPress On The iPhone For Your Business Website

Posted on 10 March 2010 by Joel Mark Witt

WordPress is a very powerful blogging tool for small businesses and nonprofits. It’s free and easy to use. But the true power of WordPress can be found in using it with an iPhone. Now, with a simple app, you have the ability to update your site from anywhere.

To get started with WordPress right now visit WordPress.com. You can sign up and have a blog running in a few minutes.

For advanced features visit WordPress.org. This option allows you to install WordPress on your own website.

To download the iPhone application visit http://iphone.wordpress.org

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Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership and How To Use Social Media To Find A Better Job. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter or Google Buzz.

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Google Buzz For Mobile … Is Twitter Mobile Dead?

Posted on 15 February 2010 by Joel Mark Witt

Google Buzz has certainly shaken up the social media world in the past week. It is estimated that Gmail (Google’s email service) has over 100 million users. That a HUGE instant user base for Google Buzz since it is tied directly to Gmail.

If all Gmail users adopt Google Buzz it would instantly become the second largest social network in the world after Facebook.

And I think the mobile app that Google has built for Buzz will propel it forward faster than some might think. Introducing Google Buzz for mobile: See buzz around you and tag posts with your location.

For example, I’m running Buzz on my iPhone and it has some great features. (It is also available for the Android – visit Google.com/mobile/buzz for more details) It is a clean design that works very well on the iPhone. You can check your friend’s status updates, comment on them and post your own updates.

Buzz also uses the iPhone GPS to find people who are posting near you geographically. I would really like to test out Google Buzz at a conference or event. I think it will do a great job connect people who are discussing the same topics in real time.

Whether or not Google Buzz is a major player in the social media space (and I think it will be) you should probably error on the side of taking some type of proactive measure. You can read my previous post about the action steps to take right now to be ready for Buzz to be a big deal for your business.

What are your thoughts on all this?

Follow Folk Media on Google Buzz

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Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership and How To Use Social Media To Find A Better Job. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter or Google Buzz.

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Learn Social Media

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Twitter To Launch Premium Business Accounts Before the End of the Year

Posted on 20 November 2009 by Joel Mark Witt

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A Folk Media insider John Lucchetti alerted us today about the new Twitter Business accounts. Apparently, Twitter’s co-founder Biz Stone is talking up the idea of having paid business accounts featuring advanced tools like analytics and tracking.

Stone said, “This takes advantage of some of the commercial use of Twitter we’ve seen from businesses like airlines and big box stores… we want to present to them a layer of features that allows them to become better at Twitter, show them some of the analytics.”

“Twitter will still be free for everybody and we’ll still tell them to go crazy with it,” said Stone in an interview. “But we’ve identified a selection of things that businesses say are helping to make them more profit.”

If Twitter moves to empower businesses by offering paid accounts with metrics, I think we will see a huge growth and surge in business users.

My advice is for your business to begin using Twitter now while it is still in it’s massive growth phase. Plus, It is an easy way for your company to get onto the screens of the millions of mobile devices around the world.

As a business owner – would you pay for more features on Twitter?

Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide On How To Twitter, Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.

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How To Twitter From A Mobile Phone

Posted on 03 September 2009 by Joel Mark Witt

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Why Use A Mobile Device

You will be untethered from your desktop

The game changer for most Twitter users is when they discover the power of using Twitter away from their computer. It is really the first application that works better from a mobile device than it does from a desktop.

Twitter is about life and relationships. Most of that happens away from your monitor.

Twitter asks one simple question, “what are you doing?” It begs for you to share what you are doing. The “doing” part of life happens away from our computer screens. So a mobile device is perfect for truly updating people on our lives.

What Is Mobile Tweeting?

Simple: Reading and updating your Twitter account from your mobile device.
It isn’t rocket science. Mobile Tweeting can be done from most phones with internet access. And now some Tweeting can be done through text messaging. For the sake of getting you up and running quickly we will focus on phones that have internet access.

How To Tweet From A Mobile Device

Use the mobile site

Visit the mobile Twitter site www.m.twitter.com and login to your account.

Tweet as normal (sort of)

On the mobile Twitter site you can update your status just like you do on your computer. The big difference is in using @mentions, retweets or direct messages. You must use the manual characters in order to do these from your mobile device.

For example use the following to perform these functions:

  • By putting a lowercase “d,” a space and then the username of the person will send them a direct message. (Sample: d joelmarkwitt how do you get to Rome?)
  • Place an @ symbol in front of a person’s username to send them a public message. (Sample: @joelmarkwitt how do you get to Rome?)
  • Place an RT, space and then the persons @name to RT their message. You will need to manually retype the message since you cannot copy and paste in most mobile phones. (Sample: RT @joelmarkwitt I am in Rome)

iPhone users

If you are an iPhone user you have a ton of options for applications to download through the app store. We recommend using EchoFon to get started.

Mobile Tweeting can open a whole new world to you on Twitter. It can be used to drive immediate attention to events happening in real time and frees you from the chains of your desktop. Additionally, once you get Twitter, you can tweet from almost anywhere in the world.

Go grab your mobile device, log onto Twitter mobile and take action.


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Joel Mark Witt is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. He is also the Publisher of Folk Media and author of 21 Days To Twitter Leadership Send him an eMail: joelmarkwitt (at) folkmedia.org or follow him on Twitter.

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Get the book “21 Days To Twitter Leadership” The Step-By-Step Guide On How To Twitter, Get Twitter Followers And Position Yourself As The Leader In Your Industry In Less Than 10 Minutes Per Day.


*Photo by laihiu

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