A few months ago I believed Twitter to be just a means for teenagers and college students to communicate. Twitter seemed nothing more than a giant chat room. There is no way anyone can accurately say that now.
To understand why Twitter is so valuable you need to understand page ranking and tweets.
Every company wants to have their website at the top of a Google search result. If I search your industry keywords and your business website is the first result I see, I will be much more likely to buy from you than from your competitors.
The results of a search are displayed in a list form. Your page ranking indicates where your business site is located on that list. You desperately want your page rank to be #1 (the top of the list).
The reason Twitter is so important is because Twitter can help you get a higher page ranking.
Now, here is how you can use Tweets.
First of all, “Tweets” is a term used to refer to comments posted through Twitter. A tweet is singular and “tweets” is plural.
Search engines, like Google, Yahoo, and Bing for example, have started to pay very close attention to the content of each tweet.
For this reason you should make sure you are tweeting and providing quality info in your tweets. I would suggest tweeting no less than four times each day.
Here are four things you need to do to create a quality tweet:
1. You need to include your name and the other keywords of your industry in the beginning of the tweet. This is what you want the search engines to see in order to make your page ranking go up.
Whenever your tweet is retweeted (forwarded) by your followers (people who are interested in what you have to say), the search engines are particularly interested in what you wrote.
It’s very important to have your keywords retweeted as often as possible.
2. You want your tweet to be very interesting. If it’s not interesting it will never be retweeted by your followers.
Here are some tips on what would make good tweet content:
- Humorous quotes
- Interesting animal facts
- Useful tips
- links to Darwin Awards or other interesting articles/videos/photos
Make sure each tweet starts with your name and keywords and is followed by the interesting information. After you write the content you should include some hashtags.
3. Hashtags are words that are used for searching purposes.
If you want to search the category “shoes” you will type “shoes” in your tweet. However, you must always prefix the word with the pound sign (#). For example: #shoes or #dogs. These would both be good examples of hashtags.
By using hashtags you can make it possible for people who do not follow you to find what you are writing about. For this reason, it is very important to use hashtags.
4. Always leave about 14 to 20 characters unused at the end of your tweet.
Each tweet is allowed a max of 140 characters. When someone retweets your update, their name is included in the tweet you sent. This means if your tweet was 140 characters long and the person who retweeted you has a name of 20 characters, people will only be able to see 120 characters of your tweet.
You want people to see everything you wrote, so leave some room at the end of the tweet.
If you properly use Twitter, you will show the search engines that you are important and people are interested in what you have to offer. [Even though they are actually interested in your interesting content and not your keywords]
There are two more very important points to keep in mind:
1. If you don’t have any followers, it will be very difficult for people to notice what you are saying or take you seriously.
Make a point of finding followers. You do this by following people who will provide you with valuable information. You can also get followers by posting interesting tweets with hashtags.
2. Post frequently. There are many opinions as to how often you should tweet, but a good general rule is to tweet no fewer than four times each day.
If you create quality tweets, you have followers, and you post frequently, I guarantee that your page ranking will go up.
Good luck on your tweets and have fun!
P.S. If you are putting a lot of work in your tweets you know you are doing it right. Don’t give up until you find success.
Joshua Lyons began working in the field of social media through an internship at the University of West Florida in the summer of 2009. He graduated from UWF with a BA in Public Relations in December 2009 and since that time he has been a social media consultant for a Chicago profit consultant, a Chick-fil-A restaurant and a sign shop in Pensacola, Florida. You can check out Joshua’s blog or website and find out more about him on Twitter or Facebook.
*Photo by svilen001