“You get the best out of others when you give the best of yourself.” – Harry Firestone

Being a successful person doesn’t revolve around money or commodities. It doesn’t even involve great accomplishments on the job or in your personal life. True success and leadership are developed when you take your relationships to the next level, serving others and committing to their success.

You read that correctly.

If you are bent on growing others, you will invest in growing yourself. This is one of the most critical and influential laws of leadership. And, the best part is the social media is specifically designed to help you master this principle.

Developing Others 101

We all play a part in the lives of many different people every day. Whether you’re a boss or a janitor, husband or brother, church leader or Girl Scout mom, you have influence in the lives of others every single day. However, most of us never harness this potential, at least not for good.

Whenever we think about people influencing others, we immediately assume it’s a bad thing. We think that one person is “playing” another and that someone is always getting the short end of the stick. Developing a person is certainly the opposite of taking advantage of someone.

When you are influencing someone to help them, you have their best interests in mind. You are giving your all–your mind, your attitude, and your experiences–to help them have a successful life. As you begin to develop someone, you grow closer to them and become a more significant part of their life. Once you have played your part in their life, they will most certainly reciprocate and help you when you need it. It’s simple; helping others helps yourself.

Social Media and Developing Others

The Internet is the perfect place to begin developing others in order to help you both grow. The advancement of peer-to-peer networking (P2P) has made this leadership principle easier than ever. Websites such as Twitter and Facebook connect you to others and provide you with the means of interacting, which is the fundamental key to developing others.

In order to properly influence and develop others so that you will also benefit, you need to be helpful and understanding in your interactions. Let’s dive into what this could look like…

• Make it a point to routinely connect with others for the sole purpose of developing a friendship. If you have hundreds of friend, connections, or followers, schedule time each day or week to reach out to someone and grow that relationship. Use a quick email, Facebook message, or DM to let them know you’re there.
• Not every attempt at communication is going to bud into a happy-go-lucky relationship so make sure you don’t neglect the people you’re currently close with. These people don’t plan to go anywhere; don’t give them a reason to leave.
• Connect with like-minded people through groups and fan pages. This is going to be critical because you are most likely to continue conversation with someone if you know you have something in common. In a group or fan page, you know what the common thread is and you can use it accordingly to generate conversation.
• Don’t be overly pushy or set on helping every person you contact. It’s not going to happen and don’t force it you don’t see a reciprocated interest. That person may still come around in their due time; don’t destroy that potential connection right now.

Action Steps

Here are three action steps for you to complete today or this week:

• Create a short list of people, maybe five or six, that you will contact to start growing your relationship. Don’t pick the most wealthy people or the most popular. Instead, pick the people who you will connect with the most.
• Determine your best mode of contact. Will you use a Facebook message? A DM? Will you just pick up the phone and call? Try to determine the best way for the other person to chat and use that method.
• Contact someone and begin to develop others. Take a chance and do it! You will begin to reap the benefits shortly…

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Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by svilen001

“Pain is temporary. Quitting lasts forever.” – Lance Armstrong

When things are going great, it seems as if you’re on top of the world. Nothing can hold you back and you can’t seem to do anything wrong. Your confidence is high and your ability to focus is hawk-like. You are leading your people in an extraordinary way, giving them what they want and need to be successful. You are crushing your goals and nothing is out of order. You’re truly the king or queen of the world.

Then something goes wrong and it all falls apart. You fall apart. Your team breaks down and the progress you’ve just made no longer exists.

What do you do?

Tough Times Make You Who You Are

When your world has seemingly come to an end, you need to step up to the plate and become a great leader. Leading when things are great doesn’t really show your character. Sure, it allows for you to exhibit qualities that show you’re a team player but none that make you a concrete leader. When things take a turn for the worse, everyone turns to you for advice, guidance, and navigation. Hard times require you to be decisive, encouraging, and humble–three great qualities of an expert leader.

In Robin Sharma’s The Leader Who Had No Title, he talks about this concept, stating, “It’s the most uncomfortable of conditions that can be the crucible that forges the best leaders.” Without a doubt, it’s time for you to stop playing the victim during change and be the catalyst to make great things happen.

How Does This Apply to Social Media?

We’ve all been there: someone decides to take a shot at your or your business, they get attention, and you’re expected to respond. You’re expected to engage in a war of words with this person or business because they just talked negatively about your business. Human desire tells us to keep up the fighting because we can’t lose our dignity.

Don’t.

Instead, be an authentic leader and speak respectfully about your competition. Make promises to your customers that you will give them the best service possibly. Kill the competition with kindness and with a respect that leaves them wondering what is happening.

How you react during heated moments, the times when things fall apart for you, is what will make and shape your business and clientele.

As a rule, don’t…

• Blast your competition on Facebook or Twitter. No one wants to hear (or read) a war of words via the Internet. Plus, it only shows that you stoop just as low as the other players in your niche.
• React to claims about your company. Instead, respond with authenticity and honesty. If you messed up and someone found out, own it. It will show you are in it for the long run instead of trying to scam others.
• Complain on Twitter or Facebook. If your competition releases a new product, don’t complain that they stole your idea. It will only get you in trouble.
• Deny change. Embrace it. Every business changes and when things begin to take a different shape, it’s the people who respond well that get considered for promotions and big customer contracts later.

Action Steps

Here are a few action steps in order to begin leading in difficult times:

• Think about what recent changes your business has gone through. How can you overcome adversity and lead through change?
• Begin to show “props” and kudos to your fans on Facebook and Twitter. This will show that you’re authentic and appreciate them. When the going gets tough, they’ll run to you and support you.
• Start responding to crisis situations versus reacting to them. Keep your calm and your cool in order to be the better person in the long run.
• Share this article with your network via your favorite social media website.

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Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by bjearwicke

“Success, both in business and personally, is something that’s consciously created.” – Robin Sharma, The Leader Who Had No Title

Today’s culture revolves around titles and accolades, accomplishments and scoring the best accounts. We see celebrities praised for blockbuster movies and athletes remembered for show-stopping plays. Society is obsessed with achieving greatness and spending the most money.

“Leaders” are no different. Those in management tend to think that fancy cars and corner offices are the life. Dinners purchased with company credit cards and international business meetings give off impressions of leadership and success.

But true leadership involves nothing mentioned above. In fact, no one needs a title, or fancy car or wads of money, to be a leader. They just need passion, determination, and a commitment to make the world a better place.

Over the next few days, I’m going to be sharing with you how to manage your social media campaign like a true leader. The concepts in the series will be pulled from Robin Sharma’s The Leader Who Had No Title. You need no title to be a great leader. You don’t need to be chief social media marketer or manager of the IT department. If you are determined to change the lives of others, this is for you.

You and your social media campaigns can have an impact on the world; you just need to unlock your inner leader.

The Title Conundrum

Our culture is obsessed with titles. The person with the best or highest ranking title is usually considered the “winner” and will get praise solely the few words that follow their name. However, titles undoubtedly lead to trouble. When a person is given a high ranking title, they put themselves above everyone else. Instead of being the leader they are called to be, the employee walks around like a king or queen, expecting everyone else to wait on them. All of this because of a title.

Leading without a title means that you put away the notions that one person is better than another and you work to benefit others. You are humble in your daily work routine. Instead of serving yourself, you serve others. Your vision of the world is not clouded by thoughts of self; instead, you think about how you can help the world.

No Title = No Limits

One of the first objections people normally have to the leading without a title concept is the perception that if you have no title, you won’t get the glory and money and benefits of the “titled” positions. This is not the case. In fact, it’s about the furthest from the truth that you can get.

If you are good at what you do, people will notice. If you continue to be good at what you do, people will praise you. If you consistently go above and beyond in the workplace, you will receive accolades that will make others jealous. Your determination means and willingness to help others will set you apart from even the people who have the big titles. Do you know why?

You are committed to making the world a better place, which is something that most corner office residents don’t even think about.

When you have no title, there are no limits on what you can do.

Leading Without A Title in Social Media

Now that you have an idea as to how you can begin to unleash the true leader within you, let’s focus on how you can apply the leader without a title principles to social media and marketing.

First, put your customers and clients before your business needs. Want to impress your clientele? Bend over backwards to serve them. Bring them customer service like they’ve never seen. As Seth Godin states in Linchpin, “Customers…crave the unique, the remarkable, and the human.” Deliver them something that they can’t get from another company–above and beyond loyalty to their needs.

Next, offer your help and expertise to those who want to learn. You are a knowledge base full wonderful thoughts and ideas. Don’t hold them inside; instead, share them with the people in your industry who need them the most. Ideas are copyrighted. Be diligent in serving others because they will return the favor when you need it the most.

Finally, put your new and innovative ideas into motion. Have you figured out an easy and simple method for creating customer Facebook pages of Twitter backgrounds? How about an easy to use program that notifies you whenever someone mentions you on Twitter or writes on your fan page wall? If you have a great idea for process improvement or making your industry thrive, go for it. As a leader without a title, you’re more concerned about the well-being of the world itself than just yourself. Share your resources, ideas, and passions with others.

Action Items

It’s time for you to begin leading without a title and having a greater impact on the the world. Here are a few action items for you to do today:

• List three ways that you can serve your current customer base. How can you “wow” them? What needs could you meet that you aren’t addressing right now?
• Join a LinkedIn Group or message board in order to help people in an area where you are strong. Good with Macs? Join the Apple users group. Really good with web programming? See if you can help solve some code problems on a forum.
• Tease out one idea you’ve been holding inside for a long time. What do you need to do to set it in motion? Whatever it is, do it.

As always, please share this article on the social networking site of your choice. Also, if you haven’t connected with us on Facebook or LinkedIn yet, come join us.

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Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by pnijhuis

It’s no surprise that the things change and plans get reworked. That’s just how life goes. At times, the terrain ahead of us seems to be hidden by a thick fog, forcing us to move ahead slowly and with caution. It’s a crazy world and who knows what might be lurking around the corner or just beyond where our vision ends.

When the path ahead becomes unclear, most people cower and hide. They don’t want to move ahead because it’s too much of a risk. The fear of the unknown cripples them and they can’t bear to journey on.

Lucky for you, you’re not in that group. Instead, you’re a First Class Leader who is leading the charge into the unknown.

Right?

Preparing for the Storm

It’s often said that you are what you eat. It’s true; what you consume is often displayed in the characteristics of your body. If you eat double cheeseburgers every day, you might not be as lean as someone who only eats salads and drinks water.

You reap what you sow, too. Whatever you ingest mentally is what comes out through your actions. If you fill your head with relevant information before the big test, chances are that you’ll know most of the answers. If not, you probably won’t do well.

In order to manage the storm, you need to prepare. There is no better way to prepare than through reading. Humans have a tendency to put into action what they read and when the problems arise, you’ll implement some great thinking if you’ve read about how to manage things.

I’m not going to regurgitate the great teachings of philosophers and expert problem-solvers. Instead, here are a few books I recommend:

- The Leader Who Had No Title by Robin Sharma
- Tribes by Seth Godin
- The Magic of Thinking Big by Dr. David Schwartz
- 21 Indespensible Qualities of a Leader by John Maxwell

These books have taught me some life-changing information and I think you can learn from them, too. Take the first step: prepare.

Making It Through

Do you know how to spot a First Class Leader? Look to see who is making progress when everyone else is slowing down.

In the business world, the key to success is not to gain a title. Instead, the key is to be adaptive to change no matter your title. If you can manage to adapt well to an ever-changing environment, you’re golden.

First Class Leaders don’t run away from the challenge or the problem or the change; they take it on and show what distinguishes them from everyone else.

In order to make it through, you need to be positive and committed to doing your best work no matter what is going on around you. Yes, there may be critics who want to stand in your way. It’s even possible that you might be lacking experience. But, when it comes down to the 11th hour, true First Class Leaders embrace business changes and adapt appropriately, showing their true colors and potential.

I will tell you that ingraining this philosophy of forging through the fog is not easy. In fact, it’s a struggle to remember you’re a First Class Leader and not someone who can just hide from change but it’s worth it. Don’t resist the changes being made in your life. Take them on and show that you can adapt, learn, and implement like a First Class Leader.

I can guarantee you this: you will experience more benefits, perks, and career opportunities than someone who plays it safe. All of that can come just by stepping up to the plate. Are you ready to step into the woods and forge ahead?

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Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by lornzo