Content is only valuable if it can be found

When it comes to using blogs for online marketing most professionals will tell you…

“Create compelling content.”

So let’s assume for the purpose of this article that you’ve gone through the basics of content creation. That’s a great start. But it’s also important that Google and other search engines can easily find your stuff.

By using the updating service built into Wordpress, you are able to send alerts to pinging services across the web. Don’t let the word “pinging” confuse you. It is simply a way that blogs and websites tell search engines that new content has been added to your site.

3 Steps To Pinging

By adding in a list of pinging services to your Wordpress blog, you are able to update Google and other search engines more quickly. Here’s how…

Step 1 – Open up settings

Step 2 – Click on the writing tab

Step 3 – Copy and paste ping list into the update box at the bottom

Scroll to the bottom and paste the list below into the box. Click update.

Here’s the list of ping services:

http://rpc.pingomatic.com/

http://api.feedster.com/ping

http://ping.amagle.com/

http://ping.bitacoras.com

http://ping.blo.gs/

http://ping.rootblog.com/rpc.php

http://ping.weblogalot.com/rpc.php

http://rcs.datashed.net/RPC2/

http://rpc.blogbuzzmachine.com/RPC2

http://rpc.blogrolling.com/pinger/

http://rpc.icerocket.com:10080/

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://www.blogoole.com/ping/

http://www.blogoon.net/ping/

http://www.blogsnow.com/ping

http://www.blogstreet.com/xrbin/xmlrpc.cgi

http://www.lasermemory.com/lsrpc/

http://www.newsisfree.com/RPCCloud

http://www.popdex.com/addsite.php

http://www.snipsnap.org/RPC2

http://www.wasalive.com/ping/

http://www.blogsdominicanos.com/ping/

http://www.xianguo.com/xmlrpc/ping.php

http://www.feedsky.com/api/RPC2

http://rpc.technorati.com/rpc/ping

http://api.moreover.com/RPC2

http://bblog.com/ping.php

http://blogsearch.google.com/ping/RPC2

http://ping.feedburner.com

http://ping.syndic8.com/xmlrpc.php

http://ping.bloggers.jp/rpc/

http://rpc.pingomatic.com/

http://rpc.technorati.com/rpc/ping

http://www.blogpeople.net/servlet/weblogUpdates

http://xping.pubsub.com/ping

Your content … found

Having great content is the foundation for online marketing. But your audience needs to be able to find that content. Now go take action and update your Wordpress blog.

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Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership and How To Use Social Media To Find A Better Job. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter or Google Buzz.

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*Photo by mknowles