Tag Archive | "Twitter"

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Social Media One-Liners – 9/10 Edition

Posted on 10 September 2010 by Eric Alpin

There may have been a lot you missed in the social media world in the course of the last week. To catch you up on the latest happenings, here are some quick one-liners.

F**ck Cancer,” a non-profit organization determined to help others learn about the disease, has increased cancer awareness through donated Facebook status updates and tweets.

Although Facebook is about you, don’t make yourself look like fool with your wall posts.

An abducted journalist held in Afghanistan was able to tweet his location using his captor’s cell phone.

Reggie Bush and Activ8Social have kicked off a scavenger hunt through New Orleans that runs off of Twitter, Facebook, and Foursquare posts.

It’s important to educate yourself on Facebook Places, Facebook’s location-based check-in service.

If you’re having trouble thinking of things to share on Twitter, run through this exhaustive list to see what you may be missing.

Using social media to retain customers can be a tricky process so you must know how to measure your results.

Three new studies have been released that detail Facebook marketing trends and habits of users.


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Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by lilinhah

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Social Media Leadership: Hit Hard When It Hurts

Posted on 08 September 2010 by Eric Alpin

“Pain is temporary. Quitting lasts forever.” – Lance Armstrong

When things are going great, it seems as if you’re on top of the world. Nothing can hold you back and you can’t seem to do anything wrong. Your confidence is high and your ability to focus is hawk-like. You are leading your people in an extraordinary way, giving them what they want and need to be successful. You are crushing your goals and nothing is out of order. You’re truly the king or queen of the world.

Then something goes wrong and it all falls apart. You fall apart. Your team breaks down and the progress you’ve just made no longer exists.

What do you do?

Tough Times Make You Who You Are

When your world has seemingly come to an end, you need to step up to the plate and become a great leader. Leading when things are great doesn’t really show your character. Sure, it allows for you to exhibit qualities that show you’re a team player but none that make you a concrete leader. When things take a turn for the worse, everyone turns to you for advice, guidance, and navigation. Hard times require you to be decisive, encouraging, and humble–three great qualities of an expert leader.

In Robin Sharma’s The Leader Who Had No Title, he talks about this concept, stating, “It’s the most uncomfortable of conditions that can be the crucible that forges the best leaders.” Without a doubt, it’s time for you to stop playing the victim during change and be the catalyst to make great things happen.

How Does This Apply to Social Media?

We’ve all been there: someone decides to take a shot at your or your business, they get attention, and you’re expected to respond. You’re expected to engage in a war of words with this person or business because they just talked negatively about your business. Human desire tells us to keep up the fighting because we can’t lose our dignity.

Don’t.

Instead, be an authentic leader and speak respectfully about your competition. Make promises to your customers that you will give them the best service possibly. Kill the competition with kindness and with a respect that leaves them wondering what is happening.

How you react during heated moments, the times when things fall apart for you, is what will make and shape your business and clientele.

As a rule, don’t…

  • Blast your competition on Facebook or Twitter. No one wants to hear (or read) a war of words via the Internet. Plus, it only shows that you stoop just as low as the other players in your niche.
  • React to claims about your company. Instead, respond with authenticity and honesty. If you messed up and someone found out, own it. It will show you are in it for the long run instead of trying to scam others.
  • Complain on Twitter or Facebook. If your competition releases a new product, don’t complain that they stole your idea. It will only get you in trouble.
  • Deny change. Embrace it. Every business changes and when things begin to take a different shape, it’s the people who respond well that get considered for promotions and big customer contracts later.

Action Steps

Here are a few action steps in order to begin leading in difficult times:

  • Think about what recent changes your business has gone through. How can you overcome adversity and lead through change?
  • Begin to show “props” and kudos to your fans on Facebook and Twitter. This will show that you’re authentic and appreciate them. When the going gets tough, they’ll run to you and support you.
  • Start responding to crisis situations versus reacting to them. Keep your calm and your cool in order to be the better person in the long run.
  • Share this article with your network via your favorite social media website.


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Eric-Alpin-Photo
Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by bjearwicke

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5 Ways to Build An Online Reputation

Posted on 26 August 2010 by Eric Alpin

Believe it or not, most people don’t have an online reputation or if they do, it’s not a very good one. Your online reputation is critical to your amount of influence on other people, including clients, co-workers, and partners. If you have a solid reputation, individuals have a tendency to trust you more and open up to you. Without a solid track record, you are opening yourself up to ambiguity from your clients because of trust and security issues.

Trust is key in the online game and your reputation will help you immensely.

In order to help you with forming your online reputation, I’ve outlined five methods below. Let’s see how we can get you to become an online superstar…

1. Set up a blog – Without a doubt, this is the best way to create a online reputation for yourself. Why? Because everyone uses search engines to find information. If you are meeting with a new client, chances are they have searched the Internet for you to find out more information. If you make it freely available, people find you to be open, honest, and connected. Your blog doesn’t have to be much but it should exist so people can locate you and find out more information.

Tip – When registering for your blog, use your name or the name of your company in the URL. This will make you easily searchable and recognizable.

2. Go tweeting – Twitter has become extremely popular in a short period of time and it doesn’t look like it will be vanishing anytime soon. If you want to create an online reputation, begin using Twitter to share worthwhile information. Once you generate a list of followers, you will begin creating your sphere of influence. This will help you when you’re looking for clients and customers.

Tip – Make sure that you tweet about a variety of topics to show people you know how to “let your hair down.” This helps you become more trusting and approachable.

3. Share links – People crave information and if you happen to deliver the information they’re looking for, you have immediately garnered a reputation. Begin to set up accounts at delicious and Tumblr in order to share links and pages you find interesting. Your information sharing techniques will prove that you are reliable and that you are open to new ideas–two qualities that most people seek out in their relationships.

Tip – The same rules for tweeting apply for sharing links; share a variety of information.

4. Comment – One of the easiest ways to build a reputation is through commenting on articles, pages, and blogs. Most sites have some sort of community and if you can get into that community, your reputation and sphere of influence will begin to grow. Be precise with your comments and make sure that you are engaging and asking questions. This will spark side conversations, which lead to private messages, potential partnerships, and even clients.

Tip – Don’t make enemies on blogs because it WILL come back to haunt you. If someone doesn’t agree with your opinion, keep cool and let it go.

5. Recommend others – You can recommend others in two ways, using your blog or using LinkedIn. If you regularly maintain your blog, give a shout out every now and then to the people who you trust or know provide quality service. This will show your community and potential clients that you are able to give credit where it is due. LinkedIn allows users to recommend other people in various ways and your recommendation will appear on both your page and the page of the person you commended. If you network using LinkedIn, this is a great way to show you’re a team player.

Tip – Keep your recommendations short and sweet; the less fluff the better everyone looks.


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Eric-Alpin-Photo
Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by Concrete Forms

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Social Media One Liners – 8/19 Edition

Posted on 19 August 2010 by Eric Alpin

In order to save you some time and effort today, here are some quick hits from around the world of social media…

Facebook has just announced that it will be rolling out a location-based feature called Places, which is similar to Foursquare and Gowalla.

Frank Ryan, former celebrity plastic surgeon, was tweeting from his cell phone when he accidentally ran his car over a cliff in Malibu, CA.

In an increasingly technological society, it’s important to make sure that your name is available when you need it.

An eMarketer project estimates that advertisers will spend over a billion dollars on social media advertising before the end of the year.

If you’re a social media manager, there are a few things that you should probably be eating for breakfast.

Sometimes businesses launch social media campaigns and need to make sure that everyone is on the same page.

The illusion that social media measurement is too “out there” is spreading like wildfire. Check out these three free tools to use.


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Eric-Alpin-Photo
Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by Jan Willem Geertsma

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How To Do More on Facebook and Twitter with Less Effort

Posted on 17 August 2010 by Eric Alpin

We all want it–the opportunity to give less to a task or progress and to see results that can only come if we give 110%. No one would mind giving less sweat or hard work every now and then and still seeing the results unchanged.

What you think might be a delusional fantasy can actually be a reality, including when you’re working on your various social media marketing tactics. Yes, you can give less effort with the results, and profit, remaining unchanged.

It’s easy–get a team.

“Teamwork can make the dream work.” – John Maxwell

How many times have you thought that doing your job, and the job of everyone else, was too tough. In reality it probably is but that doesn’t mean you need to shoulder all of the burden.

When it comes to producing high quality results, the efforts of individuals are futile. The real action comes with teams of cohesive and highly functional people who are set on achieving a goal.

Charles Lindbergh didn’t fly across the Atlantic on his own; he had countless hours of consulting and navigators who showed him the way. Michael Jordan could never have been the greatest basketball player to set foot on an NBA court if he didn’t surround himself with team players like Scottie Pippen, Dennis Rodman, and Phil Jackson.

Believe it or not, your success as the social media manager of a big business or Twitter account manager of a mom-and-pop grocery store hinges on working with a team of people who are dedicated to striving for success.

Your dreams and the goals of the company depend on teamwork.

Dissecting the Fundamentals of Teamwork

When working on a team, there are a few things that need to happen in order to spark success. Two, three, or eight people can’t just wear shirts with the same logo and call themselves a team. Critical changes need to take place before success starts pouring in.

Ego Adjustment – All members of the team must adjust their egos in order to work well with one another. A humble approach to every situation is a great quality of a team. If a member of a team feels more entitled than the other members, nothing good can come of working together. You can’t expect to hand off a Twitter or Facebook task and think that the person needs to do it your way. That’s not how it works. Remember, it’s not about you, it’s about the team and the end goal.

Free Thinking Environment – One of the best aspects of working on a team is the fact that nothing is off limits. No idea is stupid and everyone goes. Some of the best ideas come when nothing is ruled out. When working on a team, you must be open to new ideas and ideas that might now sound good at first. Have you written off SEO or Google Analytics? Don’t. Not a big fan of Twitter? Don’t exclude it from your ideas. No member of the team can judge another based on an idea because the ultimate purpose of the team is to achieve success, not cut others down.

Shared Workload – One of the primary reasons teams don’t work is because of an unequal distribution of work. In a team environment, one person cannot do more than the others. This will generate feelings of bitterness and resentment, which will poison the team. Don’t overburden others when you’re reaching out to them for help with social media management. If you’re the team lead, make sure that you shoulder most of the tasks.

Higher Desire – The most critical aspect of working in a team is the mentality of every individual. Each person needs to know that they are working toward a greater good or goal and not for personal gain. Yes, personal gain may be a result of working well in a team environment, such as a promotion, but it isn’t the sole reason for joining together with others. Everyone must be clear on your goals and dreams for your social media campaign and they must work toward that each day or you’ll be coming up empty.

Dispelling Your Doubts

Working with teams can create a lot of doubt. Heck, even setting up teams can cause tension, fear, and anxiety for everyone involved. You might even be thinking to yourself, “Eric, my company doesn’t have the resources to put more than one person on the social media team. We’re just not that big.” Sure, your company may not be able to assign anyone else the duty of managing Twitter and Facebook but that shouldn’t stop you from forming a team.

People fear teams because people fear open communication. With teams you need to be honest and you need to work together in a timely manner to produce a desired product or achieve a goal. This requires good communication and people fear communicating. Although communication can be scary, the end result is worth the effort. Remember, think big picture, not “me” picture.

If your company is like most, they don’t have the resources to have a big social media marketing team. They don’t need one. Instead, pull from the resources and connections you have already established. Do you maintain a blog? Could someone else write a post every other week to free you up to do something else? Do you schedule tweets in HootSuite or TweetDeck? Could someone else create the document of all the tweet you’ll send and you can put them in the application? Simple, little tasks can help facilitate a team. Not every member needs a title. If someone else can do something for you, they are part of your team.

Today’s Action Steps

Teamwork is the only way to success. History shows us that nothing great is ever accomplished by one person; instead, a team is needed to pull everything together and produce excellent results. To get you started on forming or managing your social media team, here are some action steps:

- Brainstorm at least 10 ways that other people in your business can help you manage your social media profiles more effectively? Start by thinking of their talents and areas or interest and then move to the skills they want to develop.
- Reach out to one person on your list and see if they’d be willing to partner with you in your efforts. Stay excited and see where the conversation goes.
- Pick up a copy of John Maxwell’s Teamwork 101. It’s a powerful read for anyone who is on a team or leading a team.
- Share this article with other people who can begin to produce the same results, or even better, with less effort.

I’d like to hear your thoughts on teamwork and hear any success stories or tips you may have. Feel free to leave a comment below or email me.


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Eric-Alpin-Photo
Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by lumaxart

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This Week in Social Media – 8/13 Edition

Posted on 14 August 2010 by Eric Alpin

A lot of things happened in the social media world this week and here are a few of the highlights:

Twitter Debuts its own Twitter Button – The ability to tweet and article or follow a business directly from the web isn’t a new concept but Twitter has finally released its official version of the tweet/follow button. Before Twitter was on the scene, most tweeting and following happened via TweetMeMe, a service that came to dominate the niche market. With the development of the official Twitter button, TweetMeMe is taking on a different role. Instead of directly competing with Twitter, they are striking up a partnership. TweetMeMe will offer technical support for Twitter and will link their tool to the official Twitter button.

I think the release of the official Twitter button is interesting to say the least. Although I think its good that Twitter is becoming more involved with user decision making, I have a few concerns. First, is this one of many moves to attempt dominating all things Twitter? What’s next? Also, the partnership between Twitter and TweetMeMe doesn’t seem right to me. I don’t know what is going on in the executive offices but I don’t think we’ve heard the last of this.

Delta Airlines Launches Ticket Sales Through Facebook – Delta has launched a ticket window for users of its Facebook application, allowing fans to purchase flights and share the information with friends. Delta is the first in the industry to have a booking application that keeps its users on Facebook and does not route them to a secure website. The ticket window has become popular since its debut and is even having trouble handling the load of people experimenting with booking flights. Its unclear as to how popular the tool will become in the distant future but for now, Delta is the king of airlines on Facebook.

This is a major step in innovation for the airline industry and any other online retailer. Since businesses can see that its possible to keep Facebook fans on the site while ordering, look for more retailers to move in the same direction. Its won’t be long before business giants Barnes and Noble or Wal-Mart give users access to check inventory and order via a Facebook application. This innovation only makes it easier for the customer to get things done efficiently and in a timely manner.

MySpace Relaunches User Homepage – Earlier this week MySpace redesigned its user homepage, the page where users are directed once they sign in. The once-so-popular social media company is hoping that the redesign will allow users to experience more with greater ease. The new site consists of a stream of information and gives users application and displays things like birthdays and recommendations.

Basically, MySpace just developed its page to look exactly like the Facebook homepage. Although I think its time for MySpace to join the rest of the world again, I think that this was a bad move. This doesn’t show anyone that MySpace is innovative or catering towards its users. They simply wanted to create a site that looked similar to Facebook to attract more people. MySpace better be careful because if they keep trying to play catch up and don’t show up, they won’t be around for much longer.


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Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by spanishwor

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This Week in Social Media – 8/3 Edition

Posted on 03 August 2010 by Eric Alpin

There have been quite a few interesting developments in the social media world this past week. Let’s recap a few of them:

Citizen Use Facebook for Justice – According to the New York Times, citizens in Delhi, India are using Facebook to submit images of drivers who break the rules. The Delhi Traffic Police Facebook page is being used as a bulletin board for unlawful drivers and the low staffed department is taking advantage of the shared images.

Is this type of justice “right?” To an extent, yes. It’s nice for citizens to know that they can count on justice when they do their part and report reckless driving. However, what’s to say that some of the images aren’t authentic? What if someone isn’t committing a traffic crime and they get fined anyway?

There are still kinks in the system but I think that this is a good starting point for a more accountable justice department. If small to medium sized towns in America would adopt a similar system, the rate of traffic violations in the United States might slow. It’s time that social media applications and systems proved that they’re useful for something other than hookups and games; taking justice to a new level might be a new focus.

Video Blogger Hands His Life Over for a Year – Dan Brown, a 20-year-old video blogger from Lincoln, Nebraska, is launching a project called Dan 3.0. during this project, he will upload a vlog (video blog) of himself each day doing different user-submitted tasks. Basically, Dan’s life will be controlled by his community for the next 365 days.

Personally, I think this project is great and I don’t know why I didn’t think of it. Although it’s not the first time that something like this has been done, it seems like this project is going to be a success. Dan already has a YouTube subscriber list that is near 250,000 so ideas for daily tasks won’t be scarce. Also, Dan’s energy is great. He is passionate about this project and if he didn’t have that passion, it wouldn’t be a success.

It’s somewhat scary to think that he has basically turned into a puppet of the Internet community. However, Dan has said that he won’t do anything too drastic, like dump his girlfriend, or a task that breaks the law. He also holds veto power but hopes he won’t have to use it.

We should all be passionate about what we do. Dan is a great example of someone who loves his job and is willing to do anything (literally) to foster community and connection.

Twitter’s “Planned Maintenance” Proves to be a Burden – Early Sunday morning, the hosting company for Twitter, NTT America, planned to do some server maintenance and was expected to have the site down for close to five hours. Although I didn’t personally see any tweets about the down time, I’m sure that some users, especially those outside of the U.S., were not happy.

Has Twitter become too active in our lives? I’m just as much a Twitter fan as the next guy but I think that the site, and the concept of sharing every move we make, is beginning to get the best of some people. Some people can’t function without tweeting where they are, what they’re doing, or who they are with. It’s good to create community but when emotions change because of routine maintenance to a website, something might be wrong.

I think that as an Internet community, we should take a step back every now and then to appreciate the non-technological parts of our lives. If you don’t unplug every now and then, what makes you any different than the next guy or a robot?

Our lives should not be controlled by Twitter or a lack thereof. We should control them.


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Eric-Alpin-Photo
Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by dleafy

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Social Media One-Liners – 7/27 Edition

Posted on 27 July 2010 by Eric Alpin

Ford breaks the mold and debuts its new Explorer via Facebook, not an auto show.

Do you think that Twitter will be around forever? After reading about its flaws, you may not be so sure of its stability.

Some would say that social media addiction is a disease. Well, some stats will help you prove that.

If you’re looking for a social media expert, you might want to make sure that they meet a few qualifications before you commit to them.

Checking your social media strategy is something that companies often neglect to do. Make sure that you don’t fall off the self check-up wagon.

Twitter could be stepping up their game by including photos and videos directly in the Twitter stream.

Interested in sending some voice text via Twitter? Check out Mashable’s article on sending voice tweets to satisfy your need to tweet speak.

YouTube Viral Video Alert: Guy Walks Across America

Tip: If you have an iPhone and you have Bump, now you can connect with others on Facebook and Twitter just by fist pounding.


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Eric-Alpin-Photo
Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by CDJensen

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Social Media One-Liners – 7/20 Edition

Posted on 20 July 2010 by Eric Alpin

It’s a new week and it’s time for a new set of social media one-liners.

As always, these one-liners are created to give you the scoop on what is happening and tending in social media this week.

Here goes…

Are you a Facebook junkie? If so, you should learn how to do some pretty sweet things with your profile.

If you have a social media plan for your business, it may be time to evaluate your status and progress.

With Facebook approaching 500 million users this week, it will be celebrating by allowing users to share their own Facebook stories.

Some businesses see angry customers as a sign of weakness or flaws but they can actually be quite valuable.

It’s no secret that a social media catch-22 exists in many companies. How can you avoid it and deal with it if it happens?

Gearing up to begin a social media campaign? Check out one approach to creating a social media press release.

Giving props and saying thanks via social media is still very underrated. How can you show love for your fellow online users?


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Eric-Alpin-Photo
Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by sue_r_b

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Social Media One-Liners – 7/15 Edition

Posted on 15 July 2010 by Eric Alpin

As promised, we’re delivering you some quick hits from around the social media world. We know that you don’t have all the time in the world to browse the Internet so we thought we’d give you the content and you can decide what you want to read.

If nothing else, you need to be tracking these six social media metrics.

There are 10 things that you can do to be a great Twitter user. Are you meeting your goals?

Facebook is back into the game of making users mad…especially those who already know what they’re doing.

Disney is the first sponsor of Twitter’s @earlybird campaign. Is this thing going to catch on?

Are you a health junkie? How can social media help you improve your health?

Move over Starbucks, Ann Taylor has joined you in giving out foursquare mayor discounts.

What article was most useful for you? Do you have any you’d like to share?


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Eric-Alpin-Photo
Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by cema

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