Tag Archive | "Web 2.0"

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What Is Your Facebook Fan Page Saying About You? – Part One: Design

Posted on 04 November 2010 by Eric Alpin

Facebook fan pages are a great marketing tool. With a fan page, you meet your customers where they are–on Facebook–and you engage with them in hopes of making them a lifetime customer. Sometimes, it isn’t always that easy.

Just as any other marketing campaign, you need to make sure that your Facebook fan page is aligned with your priorities and strategy. Are you setting out to honor your fans by giving them great Facebook-exclusive deals? Make sure your fan page reflects that purpose. Are you trying to build an army of advocates that will help your business grow? Organize your fan page to accomplish your goal.

There are two parts to a fan page, the design and the content. To make things a little easier, I’m going to provide you with two awesome posts about this topic, one post for each part.

Let’s cover the design aspect today and we’ll hit the content portion at the beginning of next week.

The design of your Facebook fan page speaks volumes about your commitment to your online marketing campaign, so make sure it’s what you want to portray.

Here are four design tactics you need to consider when constructing (and reconstructing) your fan page:

Profile Picture – Your “default” profile picture is uber-important when designing your page. It is one of the most critical aspects of your page because it is what draws users to you and your business, no matter your purpose.

If I am searching “Bob’s Plumbing” or “Chicago’s Best Pizza,” the only way I will know that I have found the correct company is by looking at the images in the search result. If your logo or face isn’t prominent and easily recognizable, I’m not going to find you. It’s like finding Nemo in the ocean; it can be done (obviously) but it’s going to take a lot of hard work.

Do you want to put your potential fans, customers, or clients through that tough search?

Text Box Blurb - Facebook gives you a small section of retail space below your profile picture to put something about yourself or your business. Most people underestimate the great value of this space. In essence, this is your 30-second elevator pitch to anyone visiting your page for the first time.

Make your words count and allow them to authentically tell what you’re all about. If you’re about gaining more customers, talk about your wonderful food, catering, or roofing work. If you take pride in supplying your customers with sweet deals on your stuff, say so in this box.

Use this box to amplify your business and to alert customers of your purpose for the fan page.

Tabs and Applications – Facebook and developers have provided a boat load of content that can be added to your fan page to boost your image and the page’s functionality. The applications you have enabled will tell users exactly what your intent is on Facebook.

By default, you are given the option to include various applications, such as media sharing and customer reviews. Depending on your choice of add-ins, viewers can tell the main purpose of the fan page. If you are including the Reviews application, you want to give customers or clients a place to brag or diss your company or product. In the customer’s mind, you’re focused on customer service. No matter your enabled applications, your viewers will be able to tell your goals and focuses.

It’s also important to note that if you want to give off the image that you’re more than just a once-a-week-fan-page-administrator, include applications that ARE NOT automatically enabled when you sign up for your fan page. This shows initiative and customers love it.

FBML (Facebook Markup Language) - FBML is a great way to take the next step in managing and improving your fan page.

FBML is a programming language that Facebook uses to create its pages. With certain bits of code, you can customize your fan page to really have an impact on your visitors. With FBML, you can do some interesting things, such as include an email opt-in form on your page, track your fan page using Google Analytics, and post additional media, such as Flash videos. If you’re looking to take the next step and WOW your visitors, upgrade your page using FBML. It speaks volumes when you take initiative and show that you are dying to interact and engage with your audience.

Here are some pages with free resources regarding FBML:

7 FBML Examples To Rock Your Facebook Fan Page
How To Customize Your Facebook Page Using Static FBML

Your fan page is a critical marketing tool to manage. If you don’t advertise and present it appropriately, you and your reputation will suffer. In today’s world, it’s critical to ensure that your online presence is saying the right things about you.

Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

*Photo by stucklo6an

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The Top 5 Reasons to Become a Part of Web 2.0

Posted on 04 March 2010 by Eric Alpin

A fair number of people tend not to do something unless they are rewarded in some way.  They want to get compensated for their efforts or at least get a small token of appreciation.  Unfortunately, Facebook and Twitter don’t hand out rewards to their subscribers simply for using their service.  Although nothing tangible is given, there are still a few reasons why embracing the Web 2.0 culture isn’t such a bad thing.

1.    Get connected.

Fact: In 2008, 1-in-8 married couples met via social networking websites. (Qualman, 2009)

Every human since the dawn of time has yearned to be part of a group and to connect with others.  Connections create communities.  Hoffman notes, “A community, whether virtual or real, is defined by the relationships that exist between its members.” (5, 2007) The components of Web 2.0?blogs, Facebook, iTunes, news feeds?are quick and easy ways to connect with others. (Barbaro, 2008) The world isn’t slowing down and it’s becoming tougher to create and maintain relationships.  Stay in touch using Web 2.0.

2.    Break loose.

Fact: There are approximately 37,500 new blog posts written each hour (or 10.4 posts per second) (LIS Education 2.0 Project, 2009)

Web 2.0 allows for a person to break loose from typical day-to-day activities and move into a different, and exciting, culture.  A person’s day no longer needs to consist of simply going to work, sitting in traffic, and grabbing McDonalds for dinner.  With the resources of Web 2.0, he or she can write about something interesting, read and respond to thoughtful articles, and participate in online videoconferences – all before bedtime.  Break the mold.  It’s easy.

3.    Stay up-to-date

Fact: Between 2:15pm and 3:15pm on June 25, 2009, the day of Michael Jackson’s death, CNN.com received over 20 million pageviews. (CNN)

Sharing information has never been so easy.  Most blogs display an icon that allows a person to share content with their friends on Facebook and Twitter.  Since content is constantly being recycled and passed on, information consumption is on the rise.  Breaking news spreads rapidly and social networking sites are often the first to report critical pieces of information.  Web 2.0 is a metropolis of data.  Embrace it.

4.    Become valuable.

Fact: Approximately 80% of companies use LinkedIn as a primary recruiting tool for new jobs. (Qualman, 2009)

Web 2.0 isn’t only for the people; it’s for corporations, too.  Companies have realized that social networking websites would be a great place to raise brand awareness and sales.  Although many companies want to embrace Web 2.0, they can’t because their employees don’t know the first thing about Twitter marketing or blogging.  Become a resource on all things Web 2.0 and it might lead to a promotion.

5.    Learn and grow.

Fact: There have been over 9 billion Twitter updates (also called tweets) to date. (Reed, 2010)

With all of the blog posts, Facebook updates, and tweets out there, it’s nearly impossible not to learn something new each day.  Web 2.0 is a great place for self-education, both formal and informal.  Maggiani notes that social networks in particular, “capture the essence of the community members and their backgrounds and expertise.” (20, 2009) The Web 2.0 world is full of things to learn.  As Einstein said, “Once you stop learning, you start dying.”

Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.

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*Photo by firehawk77

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