The Big Secret Of Social Media Marketing Success

Filed in Social Media 101 by on May 3, 2010 0 Comments

Stop looking at all the shiny tools and build something

I’m a huge proponent of a solid social media strategy before you jump in with both feet.


It is better to start and adjust as you go than to continually wait until you have your perfect plan in place.

There are really two types of planning.

  1. Knowing what you need to do and planning for it. (using solid data)
  2. Not knowing what to do and TRYING to plan for it. (using hunches)

Sometimes you have to go off your hunches.

If you’ve been reading this blog and have joined us on our free training teleseminars you have 99% more social media training than most businesses. But you could read these articles for an entire year and there is no way you would know it all.

At some point you’ll have to start taking action for your small business and see what results you get.

Take what you have learned and sketch out a plan. Go from what you’ve learned here. You already know you need a blog, email list, Facebook page and Twitter profile. Set those up first.

Then begin to work on expanding the your presence onto more platforms.

Today’s Action step: Join other people in the same boat

I’d recommend that you get started – but also start networking with other people who are small business owners. We are pulling together a group of like-minded small business professionals over at the Folk Media Facebook Page. We’d love to have you join us and ask questions to your peers and our Folk Media coaches.

Join us on Facebook – let’s kickstart your business this month and begin to get you some marketing results and sales.

Now go take action.


Joel Mark Witt is the Publisher of Folk Media and author of 21 Days To Twitter Leadership. He is a producer, author, and speaker who consults with businesses and nonprofits on how to use social media in marketing and communications. Get more from Joel on Twitter or Google Buzz.


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