Content is king. You’ve heard me say it before and I’ll say it again and again.
Without content, what is your website or Twitter profile or Facebook fan page? Nothing. Content drives and inspires your readers and visitors. Solid content leads to solid partnerships and reader dedication, which then converts into paid membership and consumer loyalty. So, if you had lackluster content, how would that model function to your advantage?
The key to any successful blog or social media campaign is to create life-changing content that keeps your viewers coming back for more. Great content, not publicity or promotion campaigns, should be a main focus when publishing online.
Some would say life-changing content is nearly impossible to produce but I’d say it can be done in a matter of minutes. It isn’t hard to develop. In fact, it only consists of two elements – the why and the how. Once your deliver the why and the how to your readers, you’ve inspired them with a passion to do something, and oftentimes, there is no stopping a person with a mission.
The “Why?” Factor
It’s natural for humans to ask why something is the way that it appears. We start early, at around two years of age. We’re naturally curious and want answers. This basic fact of life doesn’t change when we graduate college, get married, start a family, or work our way up the food chain of corporate America.
People want – and need – a why.
If you’re going to create life-changing content, you need to first focus on they why. People, whether its bird enthusiasts or business people, won’t implement your words unless you tell them why they should. It’s the law of the land and you need to give this information in order to create change and to drive productivity.
Without explaining the “Why?” factor, your efforts will be wasted.
Explaining “The How”
There is another truth about human nature – we want to do something immediately. If we can’t do it right away, we don’t want to have any part of it. Some people can hold off and wait for results to happen but in a world where information is accessible instantaneously, waiting is not part of our personality profile.
Explaining the how is ridiculously important and doing it in a succinct manner is just as crucial.
You’ll notice that the content you read on this site isn’t excruciatingly long or wordy. Sure, some articles and content require a bit more time but for the most part, you can come and read a blog post in five minutes or less. How long is five minutes? A portion of your lunch break? The moments before driving your child to school? The time you have while your mate uses the restroom before you go on a date? Five minutes and it’s over. That’s what we like.
Also, sharing how to do something, whether its create a birdhouse or implement an SEO strategy, is what really gets the job done. You can dissect the “Why?” all day long but without explaining the process, your content is useless.
Down-to-earth, life-changing content is only a few minutes away once you understand the process. It’s simple:
Your words will carry greater meaning once you can meet the needs, both why and how, of your readers. Whatever you do, don’t think that you can’t make a difference because simple and powerful content is within your grasp.
Eric Alpin is the Associate Editor of Folk Media and works for a telecommunications company in Baltimore, Md. He is a social media enthusiast, blogger, writer, and student with a passion for leadership and self-development strategies and techniques. Find out more about Eric on Twitter.
*Photo by Markus Rodder